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Why content model
1.
We model content... Why
content model?
2.
Purpose ...to know the
real players, their stakes, and what they’re playing for.
3.
Structure ...to formalise and
socialise the relationships between content types.
4.
Meaning ...to add meaning
to content so it make senses to both people and machines.
5.
Responsive Design ...to use
the ‘structure’ and ‘meaning’ of content to deliver the best x-device user experience.
6.
APIs ...to make content
accessible and available, everywhere.
7.
Ubiquitous Language ...to unite
around a single, shared vocabulary for business content.
8.
Author Experience ...to truly
understand why, what & how authors produce content, then design for that experience.
9.
Adaptive ...to define processes
to optimise the “flow” of content from one place to another.
10.
Content Everywhere Teams ...to form
new, x-displincinary teams, that produce and consume content.
11.
Agility ...to fail fast,
inspect and adapt content.
12.
CMS ...to help select
the right technology to produce, deliver, manage our content.
13.
Cleve Gibbon (@cleveg) http://www.clevegibbon.com/content-modelling/ content
modelling the art of designing structured content
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