This document discusses content management for social media profiles. It provides a history of the company beginning in 2003 providing services for telecommunications and branching out to other industries in 2010. It emphasizes the importance of consistent, active social sharing to engage audiences and maintain visibility. It notes common social media mistakes like not posting updates. The document introduces content management packages that can take over social media posting and status updates for brands to free up time for core business functions. Packages include content creation and posting on LinkedIn, Twitter, Google+ and Facebook.

1. Brand Building | Content Management | Support

2. History of
 2003: Virtual Assistants for Telecommunications Industry
 Marketing our Niche to Agents
 2009: Wrote the workbook: Social Media in
Telecommunications
 Build Branding Presence for Technology Companies
 Content driven marketing
 2010: Branched out as a service offering for all industries

3. What is Content?
 Being social means just that . . . SOCIALLY
SHARING
 Active content keeps consistent clear
message to viewers
 Without content, you are not staying in
front of your viewers
 Topics of conversation should include:
 Industry News
 Tips / Advice
 Testimonials
 Relatable stories
 Interaction with your viewers

4. Business create a social profile and never do
anything with it
Facebook only shows you so many feeds on
your news feed daily. If you have 500+
connections, chances are you only see
updates from 75 of them – ever … unless you
engage with the other connections
Social activity requires consistent sharing to
stay in the feeds of your viewers - Giving
them the opportunity to be social with you.
Without updates, you fall out of feeds and
lose your audience
Social Mistake!

5. By not posting updates on LinkedIn and
Google+, you also lose your credibility
and visibility with your connections.
Your rankings drop and no matter how
many perfectly engineered keywords you
have in the background of your profile –
you lose your ranking.
By not posting updates in Twitter, you
have no opportunity to be found because
every word in Twitter is searchable. It
searches your updates and that is really
how people find you an follow you
without having your social address.
Social Mistake!

6. “How can I keep up with the activity needed to
maintain a social presence while managing our
day to day functions?”
Our job is to keep up with trends and story telling
based on the reach of your target market.
Having activity in your social network requires
work, content relevant to your industry and
should include a draw to the types of services you
offer, links targeting viewers to your website, blog
and industry specific articles.
Content

7. Our management packages are a
great solution for the business
owners, marketing
managers, operations and sales
management to maintain activity
on the social platforms. You
continue to focus on your core
strengths and we manage your
status/content on a monthly basis
for you.
Content Packages

8. Management of business branding
content and status updates for 1
brand for 1 month of activity
content for
LinkedIn, Twitter, Google+ and
Facebook
Management of 3rd party tools to
manage content via social media
profiles
Management of activity for social
sites
Management of follower/fan
database on associated sites
Maintain best practices and
etiquette
Management of comments via
Twitter, Facebook, Google+, LinkedIn
Corporate Profiles
Service Includes all of the above rate
per brand
Includes content derived from
websites, blogs and industry topics
provided by client scheduled on a
rotation during the month to include a
post on rotating schedule for the
month
Custom packages include special
events, promotions or registration
content for the given time frame.
Special event promotions begin 6
weeks prior to the event and will
require a separate package
Content Packages

9. Things to listen for:
I have never tried to market my
business online
I don’t have time to manage my status
updates
I have run out of ideas of things to
share on Facebook
I have never closed business on LinkedIn
I don’t understand how Twitter can help
me get more people to my next event
I have a Facebook and LinkedIn but
have never done anything with it
What to listen for …

10. Brand Building | Content Management | Support
www.thesocialpro.net
Changing the way people do
business. Don't get left behind!