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How to Improve a First-Time Mom’s
    Breastfeeding Experience




     Cristina Leos (cristina.leos1@gmail.com)
                Stanford University
Why does
breastfeeding for first-
  time moms matter?
Breastfeeding
provides essential
nutrients for proper
infant development.
It also improves
cognitive function
and promotes baby’s
health.


                       NurtureBaby
Establishing this practice in first-time moms
makes it more likely they will breastfeed any
other children they have
                                         Savebabies.org
What few people realize is that new parents
are often overwhelmed with information
about their new baby, particularly regarding
breastfeeding.




                                        Mylifepuzzle
I know this because mothers declined the option to
sign up for a newsletter and preferred to be able to
   seek out relevant information for themselves.




  They reported feeling more stressed by all the
    information being directed towards them.
                                              Quickandsimple
Another thing few people realize is that
mobile apps are mostly useful for
establishing the habit of breastfeeding.




     HABIT
Mothers reported a
heavy reliance on mobile
apps to track their
breastfeeding patterns
during the first few
weeks…

but they had little to no need for the app
after a routine had been established.
Another thing few people realize, is the
 importance of social support when women
       attempt to breastfeed. Talking with a
     professional and interacting with other
women who are experiencing the same issues
           is key to continuing the practice.
I know this because mothers pointed to
visiting a lactation consultant or joining a
support group as a driving factor in helping
them decide to continue breastfeeding,
especially when they encountered difficulties.
These new insights have
important implications.
1. It is important to provide
  women with a reliable,
  centralized location for credible
  resources in order to be best
  informed when they seek
  information.
2. Mobile apps should be used in
  conjunction with other resources
  in order to ensure a continuation
  of the breastfeeding practice.
3. Efforts should emphasize helping
  women find social support in
  order to promote breastfeeding
  over a longer period of time.
Thank you!




Have comments? Leave them below or follow me on Twitter
                 (@consider_change)

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How to improve a first-time moms breastfeeding experience

  • 1. How to Improve a First-Time Mom’s Breastfeeding Experience Cristina Leos (cristina.leos1@gmail.com) Stanford University
  • 2. Why does breastfeeding for first- time moms matter?
  • 3. Breastfeeding provides essential nutrients for proper infant development. It also improves cognitive function and promotes baby’s health. NurtureBaby
  • 4. Establishing this practice in first-time moms makes it more likely they will breastfeed any other children they have Savebabies.org
  • 5. What few people realize is that new parents are often overwhelmed with information about their new baby, particularly regarding breastfeeding. Mylifepuzzle
  • 6. I know this because mothers declined the option to sign up for a newsletter and preferred to be able to seek out relevant information for themselves. They reported feeling more stressed by all the information being directed towards them. Quickandsimple
  • 7. Another thing few people realize is that mobile apps are mostly useful for establishing the habit of breastfeeding. HABIT
  • 8. Mothers reported a heavy reliance on mobile apps to track their breastfeeding patterns during the first few weeks… but they had little to no need for the app after a routine had been established.
  • 9. Another thing few people realize, is the importance of social support when women attempt to breastfeed. Talking with a professional and interacting with other women who are experiencing the same issues is key to continuing the practice.
  • 10. I know this because mothers pointed to visiting a lactation consultant or joining a support group as a driving factor in helping them decide to continue breastfeeding, especially when they encountered difficulties.
  • 11. These new insights have important implications.
  • 12. 1. It is important to provide women with a reliable, centralized location for credible resources in order to be best informed when they seek information.
  • 13. 2. Mobile apps should be used in conjunction with other resources in order to ensure a continuation of the breastfeeding practice.
  • 14. 3. Efforts should emphasize helping women find social support in order to promote breastfeeding over a longer period of time.
  • 15. Thank you! Have comments? Leave them below or follow me on Twitter (@consider_change)