The document provides 52 social media marketing strategies to help businesses grow their Facebook marketing efforts in 2014. It discusses setting strategic objectives and key performance indicators, engaging audiences through posting engaging content like images and contests, promoting posts, advertising on Facebook, engaging influencers, optimizing for conversion, and crisis management on social media. The overall strategies presented aim to help businesses better understand their audiences and increase engagement, brand awareness, and sales through social media.

1. 52 Social Media
Marketing Strategies To
Explode Your 2014
52 Tips For 52 Weeks Of 2014 To Explode Your
Facebook Marketing Efforts.

2. Conversation

3. Set Your
Strategic
Objective
Do You Want Brand
Awareness, Sales, or
Consumer Loyalty?
What is your business
objective for 2014?
Conversation
Learn More From McKinsey on how to Demystify Social Media:
http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media

4. Set Your
Strategic
Objective
It’s not just about fans,
how does social media
help your business
objective Increase sales, decrease
marketing expense?
Conversation
Learn How Brands Like 3M, Qatar Airways, Dassault Systemes generate sales from social media:
http://www.socialmetric.com/learn-the-system/

5. Set Your
Strategic
Objective
Are you headed in the
SMART direction?
Having a set of clear
and realistic goals is half
the battle won.
Conversation
Learn More Here:
http://www.wildapricot.com/membership-articles/bgsm-establish-goals-build-presence

6. Set Your
Strategic
Objective
Have you decided on
which social media
platform is best suited
for you? Check out
these surprising
statistics first.
Conversation
Learn More Here:
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-yourethink-your-social-stra

7. Set Social
Media KPIs
Conversation
Learn More Here:
https://socialmetric.wistia.com/medias/z7rvanvlva
How Are You
Manifesting Your
Business Objective?
Number of fans, PTAT,
Number of Private
Messages?

8. Set Social
Media Metrics
Need more information?
Google Evangelist breaks
down his method of
measuring social media
results.
Conversation
Learn More Here from Avinesh, Google Chief Evaangelist:
http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/

9. How to Analyze
Your Facebook
Metrics to Improve
Your Marketing
Are you sure you’re
measuring your social
media success with the
right metrics? Here’s 5
you should start looking at
Conversation
Learn More from Jon Loomer here:
http://www.socialmediaexaminer.com/analyze-facebook-metrics/

10. Pick the
right KPIs!
You look at your fan
count, your boss cares
about how much more
revenue can social
bring. What do you do
next?
Conversation
Discover what Jeremy Owyang has to say about it here
http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

11. The 5 Metrics
Your CEO
Cares About
If you’ve not
generated new
business through
social media, you’re
not doing it right!
Conversation
Learn More Here from the CEO of HubSpot himself:
http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about

12. Social
Media
Listening
What do people talk
about your brand or
product? How do they
feel about your brand or
product?
Conversation
Learn More Here:
http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic

13. Social
Media
Listening
Are you communicating
the right message on
social media? How can
you make more people
to talk about you?
Conversation
Learn More Here:
http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-followersatisfaction

14. Social
Media
Listening
Conversation
Learn More Here:
http://socialmediatoday.com/SMC/118475
What are the social
media channels people
use to talk about your
brand? What should you
be using?

15. Social
Media
Listening
What are the tools that
you can use to monitor
social media
conversations?
Conversation
Learn More Here:
http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic

16. Never Block
Comments.
Never Ever
What happens when you block
comments because it’s your
organization’s rules. Its bad
communication practice. Please
stop. It’s gonna backfire in the
long run. Stop being a social
media ostrich and help your
consumers (:
Conversation
Don’t Be Scared. Deal With Social Media The Humane Way With Jay Bear:
http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-asocial-media-crisis/

17. Community

18. Best
Posting
Time
When is the best time to
post content on your
Facebook Page? Use
Tools To Track.
Agorapulse or other
software will work.
Community
Learn More Here:
http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook

19. Content
Quantity
How often should you
post content on
Facebook?
Community
Learn More Here:
http://socialmediatoday.com/mattc1323/853601/why-you-shouldnt-over-post-facebook

20. Say it
With Images
Communicate your
message with images.
Why make posts with
images?
Community
Learn More Here:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-theAverage-Post-NEW-DATA.aspx

21. Timeline
Contest
Ideas
Timeline contest ideas
to boost fan
engagement
Community
Learn More Here:http://www.slideshare.net/HeyoHub/final4-tccwebinar
http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/
http://www.socialmediaexaminer.com/tag/facebook-contest/

22. Visual
Posts
How to generate more
engagement through
visual posts
Community
Learn More Here:
http://www.ignitesocialmedia.com/facebook-marketing/examples-visual-engagement-likes-shares-facebookupdates/
http://www.work4labs.com/blog/the-value-of-visual-content-on-facebook-a-cover-photo-is-worth-a-thousandlikes/
http://visual.ly/what-you-should-post-facebook-get-more-likes-shares

23. Keep
Fans
Engaged
How to keep fans
following you
Community
Learn More Here:http://allfacebook.com/facebook-fans-following_b73168
http://cdn1.hubspot.com/hub/53/How-to-Engage-Fans-on-Facebook-04.pdf
http://blog.ineedhits.com/tips-advice/7-tips-to-keep-your-facebook-fans-from-disappearing-281910181.html
http://www.makeuseof.com/tag/5-great-ideas-facebook-fan-page-interesting/

24. Media
Buys FB Ads
Community
Are You Using The
Right Ads for the Right
Objective?

25. Are You
Targeting
Properly?
Community
Are You Targeting the
Right Audience?

26. Psst, Use
Power
Editor
Community
Learn More Here:
https://www.facebook.com/help/569494776443033
Please, please, please,
please, use Facebook
Power Editor. It has
many *secret* features
that will SKYROCKET
your results

27. Media
Buys FB Ads
Are You Using Dark
Pages? Why use Dark
Page Posts?
Community
Learn More Here:
http://www.jonloomer.com/2013/04/29/facebook-unpublished-post-dark/

28. Media
Buys FB Ads
Community
How Can You Reach
More People in
Facebook?

29. Why Promoting Posts
Works?
Promote
Post, Over and
When to Promote a
Over Again
Post?
Community
Learn More Here:
http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/

30. Media
Buys FB Ads
Community
Learn More Here:
https://www.facebook.com/ad_guidelines.php
What are the do’s and
don’ts in Facebook
advertising?

31. Media
Buys FB Ads
What is facebook offer?
How can you benefit
from it?
Community
Learn More Here:http://www.jonloomer.com/2012/05/09/facebook-offers-businesses/
http://marketingtwentyone.co.uk/facebook-offers-for-smaller-pages-the-new-what-why-and-how/

32. Engaging
Influencers
Are you reaching out to
key people in your niche?
Are you creating content
that is valuable and will
be shared?
Community
Learn More Here:http://www.socialmetric.com/inbound-marketing-actionsteps/
http://cdn2.hubspot.net/hub/230431/file-251994575-pdf/docs/tracx_5_Influencer_Insights.pdf?t=1376014022000

33. Engaging
Influencers
Are you targeting
the RIGHT
influencers?
Community
Learn More Here:
http://socialmediatoday.com/bradfriedman/1456981/how-find-key-online-influencers
http://mashable.com/2011/05/09/leverage-online-influencers/

34. Engaging
Influencers
What are the tools
that you can use to
identify and engage
your influencers?
Community
Learn More Here:http://www.toprankblog.com/2013/04/social-tools-for-marketers/

35. Engaging
Influencers
How do you
connect with your
influencers?
Community
Learn More Here:
http://www.salesforcemarketingcloud.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/
http://www.verticalresponse.com/blog/blogworld-expo-10-steps-to-engaging-online-influencers/

36. Engaging
Influencers
Engaging
influencers is a is a
long process, do
you really need to
do it?
Community
Learn More Here:
http://thesocialmediamonthly.com/why-influencer-marketing-is-important-to-your-brand/

37. Engaging
Influencers
Community
Learn More Here:
http://blogs.hbr.org/2013/08/yes-marketers-you-should-pay/
http://www.tapinfluence.com/blog/why-should-you-pay-influencers/
Do you really need
to compensate
them?

38. Go Analog.
Start Meeting
People.
Beyond meeting
influencers, start to
meet people and help
them. Educate your
community, help them
grow. They will give
back to you in many
folds
Community
Learn More Here:
http://keithferrazzi.com/
http://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/

39. Email
Marketing
Strategies
Community
Learn More Here:
http://socialmouths.com/blog/2013/11/19/future-of-email-marketing/
The 7 most
profitable strategies
of the future

40. Conversion

41. Content is
(still) King!
Social media may be
much more casual;
but people continue
to appreciate content
that adds value.
Conversion
Learn More Here:
http://www.prescientdigital.com/articles/web-2.0/social-media-still-needs-good-web-writing

42. End with After getting fans excited,
don’t blow it by not telling
a Call to them what to do next. Your
CTA is “the” critical half of
Action
your post.
Conversion
Learn More Here:
http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/

43. Decide on
the Metrics
Know which metric
you want to measure:
Fans? Sign-ups?
PTAT? Downloads?
Conversion
Learn More Here:
http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/

44. Have Clear
Conversion
Goals
Conversion
Learn More Here:
http://www.slideshare.net/socialogilvy/measuring-the-roi
With the metrics you
want to measure,
where are you now?
Then where do you
want to be?

45. Watch the
conversion
rates
Know what
conversion rates are
acceptable and which
are not.
Conversion
Learn More Here:
http://www.icontact.com/static/pdf/Calculating_Social_Media_ROI.pdf

46. What
creates
conversion?
Conversion
Learn More Here:
http://www.amyporterfield.com/2013/11/facebook-conversion/
Know what motivates
people to act on your
promo.

47. Conversio
n is NOT
everything!
Know your
conversion rates but
do not lose sight of
the big picture.
Conversion
Learn More Here:
http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-tofocus-on/
http://www.jonloomer.com/2013/09/16/facebook-app-conversion-rates/

48. 21 Ways to
Optimize Your
Landing page
If you are able to
increase your
conversion from 1% to
2%, you have basically
doubled your sales
Conversion
Learn More Here:http://visualwebsiteoptimizer.com/split-testing-blog/conversion-optimization-best-practices/

49. Set Up An
Engagement
Framework
“Thank You” should not
be the standard reply.
How are you engaging
your audience in a way
where the conversation
carries on?
Conversion
Learn More Here On Our Framework That Increased Conversation Rate:
http://blog.socialmediahub.com.sg/how-to-soft-sell-through-conversations-on-social-media/

50. Stop Being
“That Sales
Guy” In The
Party
We all know that guy. That “Sales
Guy” that keeps talking about
himself, about his products, about
his new MLM. Stop. Now. Seriously.
Just stop. See Facebook like a
cocktail party and just enjoy. Be in
the conversation. Listen, then
respond.
Conversion
Learn how to find topics that people are talking about immediately:
http://socialmediatoday.com/samuel-chan/1086751/how-use-google-trends-complement-your-keyword-researchexamples-screenshots

51. AIDA
formula
Attention - Interest - Desire Action.
The classic copywriting formula
is still useful in the social media
age. Write content that is
exciting, engaging, and (of
course) entertaining.
Conversion
Learn How To Write So Well That Even Eskimos Will Buy The Ice You Sell:
http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm
http://www.davidjenyns.com/internet-marketing/copywriting-secrets/

52. Don’t Just
Write To Sell,
Write To Lead
Conversion
Learn How To Lead Tribes From The Man With The Plan, Seth Godin:
http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
Write copy that appeals to the identity of
your audience. Write stories that people
will tag their friends so others can read.
Write copy that creates a tribe and you
are the leader. In this modern day, we
are lacking a cause that we recognize,
a struggle that we fight for, and a
community we belong.
Create that.

53. BONUS

54. Crisis
Management
BONUS
Learn More Here:
http://www.massive.pr/2013/08/12/how-to-manage-a-social-media-crisis
The use of social
media could make
or break your
company. Are you
prepared?

55. Get Google To
Watch Your
(Online) Back
BONUS
Learn How To Get Google To Watch Your Back Here:
https://support.google.com/alerts/answer/175926?hl=en
Are You Using
Google Alerts Yet
to get instant
feedback on your
brand? Do it, it’s
free.

56. Measuring
Social Media
Influence
Conversation
Learn More Here:
http://blog.crazyegg.com/2013/06/04/dont-like-klout/
Tools that you can use
to measure your level of
influence on social
media and track down
your top influencers.

57. Facebook
Edgerank
Knowing how facebook
ranks your posting to
your audience newsfeed
can help you increase
engagement.
Conversation
Learn More Here:http://socialmediatoday.com/doktorspinn/1431856/facebook-edgerank-infographics-x4

58. 6 Step Roadmap Does your
organization
to Engaging
implement
Customers with effective social
media programs?
Social Media
Conversation
Learn More Here:
http://www.antoniosavarese.it/wordpress/2013/12/6step-roadmap-engaging-customers-social-media/

59. About SocialMetric

60. We’re The Measurable Social
Media Firm
About Social Metric

61. We Help Retail And Hospitality
Companies Generate…
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62. …Sales…
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63. …Brand Loyalty…
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64. …and FREE Brand
Awareness…
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Media Marketing.
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66. A Few Of Our Clients

67. Thank You.