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PUSHING THEIR BUTTONS Where does emotion come into play in the sales funnel?
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ   Clear Thought Consulting Ltd LOGIC EMOTION Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
EMOTION = AWARENESS ,[object Object],Ⓒ   Clear Thought Consulting Ltd AWARENESS ,[object Object],[object Object],[object Object],[object Object]
EMOTION = INTEREST ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd INTEREST INFLUENCE:  
EMOTION = EVALUATION ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd EVALUATION INFLUENCE:  
EMOTION = TRIAL ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd TRIAL INFLUENCE:  
EMOTION = ADOPTION ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd ADOPTION INFLUENCE:  
EMOTION = LOYALTY ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd LOYALTY INFLUENCE:  
Ⓒ   Clear Thought Consulting Ltd LOGIC EMOTION
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
REMEMBER… ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd
 

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Emotion, Logic and the Sales Funnel

  • 1. PUSHING THEIR BUTTONS Where does emotion come into play in the sales funnel?
  • 2. Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 3. Clear Thought Consulting Ltd LOGIC EMOTION Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Clear Thought Consulting Ltd LOGIC EMOTION
  • 11. Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 12.
  • 13.