Do you know what your customers are saying about you and your competitors on social media? Clear Cell’s Pulse intends to change the way we think about Social Intelligence.

1. Clear Cell Social Intelligence TM - Pulse
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2. Clear Cell Social IntelligenceTM - Pulse
What is it?
Pulse helps you understand the sentiment related to your BRANDS, PRODUCTS
and SERVICES by analysing the behavior of YOUR COMMUNITY across the social
media domain.
Pulse gives you community INSIGHT in a CONFIGURABLE and ACTIONABLE form
enabling you to improve your customer and community engagement.
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3. Clear Cell Social IntelligenceTM - Pulse
What does it do?
Brings clear understanding of your community’s behavior in the social media
space:
– Who is talking about us? What are they saying?
– Who is talking about our competitors? What are they saying?
– How is our Brand perceived and how does it compare to our competitors?
– What are the “hot topics” currently being discussed?
– Where are people engaging in these social conversations?
– Do these social conversations involve my customers?
Identifies opportunities to influence your community’s behaviour:
– What opportunities exist to improve the experience for our customers?
– What is the best form of social communication with our community and customers?
– What content generates the most interest from our community?
– What is most effective at influencing my community and customers?
– What are the key factors that aid acquisition and influence churn?
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4. Clear Cell Social IntelligenceTM - Pulse
What functionality is provided?
Initial Deployment – recommended starting point for Social Intelligence
– The Pulse sentiment dashboard
• This provides the sentiment analysis and sentiment reporting across the
Social Media platforms you have chosen as data sources.
• The sentiment analysis is done on a series of configurable classifications
and sub-classifications that reflect your need to understand sentiment
based on your specific product features or customer service.
• It also supports “drill down” from the classification through the sub-
classifications to the actual posts which have created the sentiment for the
sub-classifications.
• Individual post sentiment is highlighted, the post text can be reviewed and
posts can be answered by automatically linking out to the appropriate
Social Media platform.
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5. Clear Cell Social IntelligenceTM - Pulse
How do we do Sentiment Analysis?
Simple Start with Source Social Configurable
Managed Deployment Media Posts: Categorises:
Workflow in Mind • Twitter • Brands
• Discover • Questions • Facebook • Products
• Develop • Outcomes • Others • Services
• Deploy • Opportunities
Keyword & Contextual Dashboard:
Keyphrase Sentiment • Dynamic Visualisation
Dictionaries Scoring: • Key Social Media KPIs
• Cleaning • Positive +5 • Category Sentiment Scores
• Defaults • Negative -5 • Trending
• By Sector • Drill-down
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6. Clear Cell Social IntelligenceTM - Pulse
What’s unique about our solution?
Pulse makes it simple to create social intelligence that you
can deploy. It brings you world class analytical capabilities
packaged up as a simple to use service.
Pulse is a starting point for building out multiple customer
lenses which allow you to understand:
– What’s important to your Advocates and Detractors?
– How are your customers behaving both on and offline?
– What’s most important to your loyal customers?
– What are the lifestyle and lifestage needs of your customers?
– How and where can you identify new prospects?
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7. Clear Cell Social IntelligenceTM - Pulse
A complete set of Features in one single Service
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Low to Medium Low High Medium to High
■ Available “out of the box”
□ Only with significant customisation by the client
- Not available 7
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8. Clear Cell Social IntelligenceTM - Pulse
Simple
Configurable
Flexible
Relevant
Accessible
Intuitive
Actionable
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9. Clear Cell Social Intelligence TM - Pulse
For more information on the journey to enhanced customer loyalty
and profitability visit us at www.clearcellgroup.com
Or
For more information on Pulse e-mail us at pulse@clearcellgroup.com
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