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An Analysis of Demand Side Management

              Aug 31, 2011




                                        ⓒ 2011 insprout Corporation.
                                                   All rights reserved
Table of Contents

1st Part: Introduction
    Introduction
    Our Focus in the Technological Domains of Smart Grid
    Demand Side Management
    Big News!

2nd Part: 4rd Case Study
   Comverge




                              2                      ⓒ 2011 insprout Corporation.
                                                                All rights reserved
Introduction
Purpose
-In the previous research, we identify the business opportunities in
Demand Side Management (DSM) that include the Energy
Management Services (EMS) and Advanced Metering Infrastructures
(AMI) & Field Area Network (FAN).
-In this research, we will deeply take a look at the structure of these
technological domains, and pick up & analyze some companies
active in these domain as case study.
Methodology
-We will present an diagram of Demand Side Management,
identifying each technological component within the system.
-We will then pick up some companies that are actively doing
businesses within these fields to get case studies for Japanese startups.
                                   3                        ⓒ 2011 insprout Corporation.
                                                                       All rights reserved
2.Our Focus in the Technological Domains of Smart Grid
       Generation                                     Transmission                                      Distribution                                   Consumption
  1                                               2                                                                                                   3       Energy Consumption
        Energy Production                                      Monitoring&Control of System Power Supply
      1) Renewable Energies                           4)   Wide Area Monitoring System               5)Distribution Automation                               6)        EMS

      2) Alternative Energies                                                                                                                                7)         EV
                                                  4
                                                              Effective Operation of System Power Supply
      3)Fossil Fuel Efficiency                                                                                                                               8)      Recycle
                                                      10)Superconducting Transmission
                                                                                                                                                             9) Energy Saving
                                                      11)              Power Electronics Applied Equipment


                                                                                                    5
                                                                                                                       Advanced Interface Technologies
                                                                                                                                                          12)     AMI / FAM

                                                                                                      13)                  Power Conditioner Technologies

  6
                                                                                    Energy Storage
      14)                                                                    Energy Storage Technologies


                                                                                                4                                                                 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”                   All rights reserved
2.Detailed Descriptions of DSM Domains

      Technological
                                                                                                           Description
        Domain

                                                 Process of managing the consumption of energy, generally to
 ③Energy Consumption
 6) EMS Technologies
                                                 optimize available and planned generation resources.
                                                 It includes HEMS, BEMS, FEMS, and Demand Response.

                                                 AMI refers to a system that integrates smart meter and various
 ⑤Advanced Interface
                                                 control devices for energy management. FAN is a network that
 Technologies
 12) AMI / FAN                                   bundles multiple smart meters and connects to public
                                                 communication lines.




                                                                                                5                                                            ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”              All rights reserved
3.Structure of DSM
  Block Diagram
                                                              Demand Response Network                                                             Household
 Power Company                                                                                                                                                  Energy
        Business                                                                                                                                               Generator
                                                 AMI                                                                                       HEMS                Household
         System
                                                                                                                                          Controller            Devices
      Distribution                                                                                                                                              Energy
                                                  MDMS                     Concentrator                 Communication
                                                                                                                                                                Storage
      Automation
        System                                                                                                                         Building/Commercial/Industrial
                                                                                                                                                                Energy
                                                                                                                                                               Generator




                                                                                                            Measure
   Gas Company




                                                                                                                      Control
                                                                                                                                        BEMS/FEMS              Household
                                                                                                                                         Controller             Devices
        Service                                                                                                                                                 Energy
        Provider                                                                                                                                                Storage

System Structure                                                      Wired/Wirelsss
      Communication
          Unit                                 MDMS                                                                             Smart Meter




                                                                                                                                              EMS Controller
                                                             Concentrator                           6                                                  ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association                                                         All rights reserved
3.Structure of DSM

  AMI assumes communications among Smart Meter, Service Providers
including utility companies and Energy Management System placed in the
demand side.
  Between service providers and consumers AMI provides information to
various systems through Meter Data Management System (MDMS). For
example, billing automation system, distribution automation system are done
through AMI.




          The introduction of AMI makes it possible to
          measure power consumption real time.


                                      7                            ⓒ 2011 insprout Corporation.
                                                                              All rights reserved
4.Big News!

   California PUC adopted the world’s first comprehensive set of rules
to ensure that consumers can access the detailed energy usage data
gathered by their smart meter. This decision calls for:
1. Web Presentment
    -Utilities must provide via their websites such information as detailed energy usage.

2. Tier Alerts
    -When customers move from one price tier to the next, the utilities are to provide notification.

3. Rate Option Calculator
    -Help consumers understand whether they would save money by switching to a time-of-use rate.

4. Real-time Data
   -Decision requires them to file plans that “include an initial phase with a rollout that enables a
    minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.

5. Third-Party Data Service
   - Consumers can authorize third parties to receive their backhauled smart meter data directly from the
    utility to support services such as energy efficiency. Will use OpenADE as standard.
                                                    8                                     ⓒ 2011 insprout Corporation.
                                                                                                     All rights reserved
4.Big News! ~OpenADE (Automated Data Exchange)
              How the Open Automated Data Exchange communication standard works

                         Utility Data Center                                                                           Authorized Third Party

                  Meter Utility Utility                                                                                                Open
                                        Open                                                  Internet                                  ADE
                  Data Billing Web
                                        ADE                                                                                          Energy Info
                  Mgmt & CIS Site
                                                                                                                                     Application
                        Smart Network
                     Application Platform
                   Communication Network
                          Head End
                                                                                                                   Internet


                               Smart Meter                                                                                           Next Day Data
                              Communications                                                  AMI
                                 Network                                                      Radio

                                                                                          9                                                    ⓒ 2011 insprout Corporation.
※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/                        All rights reserved
Case Study 3
 EnerNOC




               ⓒ 2011 insprout Corporation.
                          All rights reserved
Company Overview

   Name        EnerNOC

   Type        Public (NASDAQ: ENOC), IPO May 2007

               75 Federal Street Suite 300
Headquarters
               Boston, MA, 02110

Year Founded   2001

  Revenue      $280 Million (FY2010)

 Employees     484 employees (as of Dec.31 2010)

  Business
               Demand response, energy management systems
   Sectors

                                   11                       ⓒ 2011 insprout Corporation.
                                                                       All rights reserved
Funding History

             Year      Amount           Participants in the Round

                                Draper Fisher Jurvetson,
Series A   Apr. 2003   2.6M
                                Braemar Energy Ventures
                                New Atlantic Ventures, Foundation Capital
Series B   Jan. 2005   7.75M    Braemar Energy Ventures,
                                Draper Fisher Jurvetson

 Total         -       10.35M                       -




                                 12                           ⓒ 2011 insprout Corporation.
                                                                         All rights reserved
Focus Area
  Block Diagram
                                                              Demand Response Network                                                             Household
 Power Company                                                                                                                                                  Energy
        Business                                                                                                                                               Generator
                                                 AMI                                                                                       HEMS                Household
         System
                                                                                                                                          Controller            Devices
      Distribution                                                                                                                                              Energy
                                                  MDMS                     Concentrator                 Communication
                                                                                                                                                                Storage
      Automation
        System                                                                                                                         Building/Commercial/Industrial
                                                                                                                                                                Energy
                                                                                                                                                               Generator




                                                                                                            Measure
   Gas Company




                                                                                                                      Control
                                                                                                                                        BEMS/FEMS              Household
                                                                                                                                         Controller             Devices
        Service                                                                                                                                                 Energy
        Provider                                                                                                                                                Storage

System Structure                                                      Wired/Wirelsss
      Communication
          Unit                                 MDMS                                                                             Smart Meter




                                                                                                                                              EMS Controller
                                                             Concentrator                          13                                                  ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association                                                         All rights reserved
Description of EnerNOC’s Services

             DemandSMART                                                SupplySMART
•Demand response application                              •Offers consulting services to help
•EnerNOC acts as an aggregator                            companies buy energy efficiently.
between utilities and end-users.
*For a video presentation, see the following link:        *For a video presentation, see the following link:
http://www.youtube.com/watch?v=wDJb8YhbE6k                http://www.youtube.com/watch?v=v6bJTFagwq0&feature
                                                          =related


            EfficiencySMART                                             CarbonSMART
•Analyzes users' real-time power                          •Tracks and manages greenhouse
consumption to reveal opportunity                         gas emissions for companies
to save energy.                                           trying to reduce their emissions.
•Offers traditional commissioning.
                                                          *For a video presentation, see the following link:
                                                          http://www.youtube.com/watch?v=FD0mvzHWlcw&featu

                                                          re=related



                                                     14                                                 ⓒ 2011 insprout Corporation.
                                                                                                                   All rights reserved
Description of DemandSMART
Supply                                                Demand
          1.Notify when              1.Request
 Power    increase in                Demand
          demand                     Response        Commercial
Company
                                                       Users

 Power    2.Aggregate     EnerNOC    2.Curtail
Company   reduction of               Power
          energy use       Demand    Consumption     Institutional
                          Response                      Users
 Power
Company   3.Pay reward               3.Pay reward
          based on the               based on the
          amount saved               amount saved      Industrial
 Power
                                                         Users
Company
                                                    *Note: EnerNOC
                                                    does not target
                                                    residential customers
                             15                       ⓒ 2011 insprout Corporation.
                                                                 All rights reserved
How Does Demand Response Actually Works

                              When demand is high, power
                            company raises electricity price.
                              EnerNOC requests its business
                            partners that participated the DR
                            program to curtail their energy use.
                              Companies that wish to avoid
                            high electricity price accept to cut
                            back consumption.
                              EnerNOC aggregates such
                            reductions of power consumption,
                            successfully shifting heavy load.
                              EnerNOC and those who helped
                            the DR get paid based on the
                            amount of energy they saved.
                      16                           ⓒ 2011 insprout Corporation.
                                                              All rights reserved
EnerNOC’s Business Model

                                           DemandSMART


                                           1. Reliability-Based
  Power                                    Demand Response
 Company             EnerNOC
                                                                   Commercial
                                                                       &
                                                                    Industrial
                                           2. Price-Based             Users
Multi-million dollar contracts with        Demand Response
terms that generally range between
three and ten years. Such contracts
also predetermine capacity
commitment and payment levels.             3. Ancillary Services

                                      17                           ⓒ 2011 insprout Corporation.
                                                                              All rights reserved
EnerNOC’s Business Model ~continued~

                     •ENC receives recurring capacity payments, which they share with
                     customers, from utilities for being on call, whether they receive a signal
                     to reduce consumption.
Reliability-Based    •When called to implement a demand reduction, ENC typically receives
Demand Response      an additional payment, which they also share with customers, for the
                     energy they reduce.
                     •By aggregating a large number of C&I customers to participatein these
                     reliability-based programs, ENC helps to prevent blackouts.

                     •Enable C&I customers to monitor and respond to wholesale
                     electricity market price signals when it is cost-effective
  Price-Based
                     •ENC receives an energy payment in the amount of the wholesale market
Demand Response      price for the electricity that the customer does not consume and share
                     this payment with the customer.

                     •This service is called upon byelectric power grid operators and utilities
                     during short-term contingency events such as the loss of a large power plant.
Ancillary Services   •Utilities rely on a reserve pool of these quick-start resources to provide
                     short-term support as needed during these contingency events.
                                             18                                   ⓒ 2011 insprout Corporation.
                                                                                             All rights reserved
Financial Highlights

(Unit: Million $)                                                               (Unit: Million $)

  300                                                                         280.2             20
                      EnerNOC now mamages 5,300MW,
  250                serving 3, 600customers at 8,600 sites                       9.6           10
                                                                 190.7
  200                                                                                           0
                    -5.8                                               -6.8
  150                                                                                           -10
                                              106.1
                               -23.6
  100                                                                                           -20
                               60.8
   50         26.1                                                                              -30
                                                       -36.7
    0                                                                                           -40
              2006            2007            2008               2009         2010

                                       Revenues           Net Income
                                                  19                                  ⓒ 2011 insprout Corporation.
                                                                                                 All rights reserved
Risk Factors
      Dependence on utilities for revenues
             ENC currently generates all of its revenues from utilities.

      Upfront costs
             As ENC expands the MW under management, the infrastructure (such as STB installed at
           customers’ sites) necessary to enable those rises.

      Time lag in revenue recognition
             PJM forward capacity market operates on a June to May program-year basis. For example, a
           MW that ENC enables after June of each year won’t be recognized as revenue until June of
           the following year.

      Penalty payments when capacity commitment is not met
              Under the contracts, utilities make periodic payments based on the amount of demand
           response capacity committed by ENC, not the amount of consumption actually saved.
           If this commitment is not met, penalty payment is imposed on ENC.
             Net penalty payments were $288,527, $168,719, and $82639 in 2010, 2009, and 2008
           respectively, about 1/100 of annual revenue.
                                                       20                               ⓒ 2011 insprout Corporation.
*Source: EnerNOC 2010 Annual Report                                                                All rights reserved
Citations
English
http://en.wikipedia.org/wiki/EnerNOC
http://www.slate.com/id/2248558/
http://www.greentechmedia.com/articles/read/demand-response-solid-team-player-but-
not-a-star-yet/
http://www.sramanamitra.com/2009/01/08/deal-radar-2009-enernoc/
http://gigaom.com/cleantech/enernoc-sees-business-beyond-demand-response/
http://buildaroo.com/news/article/enernoc-efficiencysmart-energy-management-
software/
http://www.greentechmedia.com/cleantech-investing/post/whats-enernoc-up-to/

Japanese
http://ventureclef.com/blog2/?p=1135
                                         21                             ⓒ 2011 insprout Corporation.
                                                                                   All rights reserved
Case Study 4
 Comverge




               ⓒ 2011 insprout Corporation.
                          All rights reserved
Company Overview

   Name        Comverge

   Type        Public (NASDAQ: COMV), IPO Apr. 2007

               5390 Triangle Parkway, Suite 300
Headquarters
               Norcross, GA, 30092

Year Founded   1980

  Revenue      $119 Million (FY2010)

 Employees     562 employees (as of Dec.31 2010)

  Business
               Demand response, energy management systems
   Sectors

                                   23                       ⓒ 2011 insprout Corporation.
                                                                       All rights reserved
Funding History

             Year      Amount           Participants in the Round
                                Nth Power, EnerTech Capital Partners,
Series A   Oct. 2003   18.6M    Ridgewood Capital, E.ON Venture Partners,
                                Shell Internet Ventures, and others
                                Rockport Capital Partners, Nth Power,
Series B   Oct. 2004   13.6M    EnerTech Capital Partners, NorskHydro
                                Ventures, Ridgewood Capital.
                                Nth Power, EnerTech Capital Partners,
Series C   Mar. 2006 5.5M       Rockport Capital Partners, Norsk Hydro
                                Ventures, Ridgewood Capital, and others



 Total         -       37.7M                        -


                                 24                           ⓒ 2011 insprout Corporation.
                                                                         All rights reserved
Focus Area
  Block Diagram
                                                              Demand Response Network                                                             Household
 Power Company                                                                                                                                                  Energy
        Business                                                                                                                                               Generator
                                                 AMI                                                                                       HEMS                Household
         System
                                                                                                                                          Controller            Devices
      Distribution                                                                                                                                              Energy
                                                  MDMS                     Concentrator                 Communication
                                                                                                                                                                Storage
      Automation
        System                                                                                                                         Building/Commercial/Industrial
                                                                                                                                                                Energy
                                                                                                                                                               Generator




                                                                                                            Measure
   Gas Company




                                                                                                                      Control
                                                                                                                                        BEMS/FEMS              Household
                                                                                                                                         Controller             Devices
        Service                                                                                                                                                 Energy
        Provider                                                                                                                                                Storage

System Structure                                                      Wired/Wirelsss
      Communication
          Unit                                 MDMS                                                                             Smart Meter




                                                                                                                                              EMS Controller
                                                             Concentrator                          25                                                  ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association                                                         All rights reserved
Description of Comverge’s Demand Response Programs
             Hardware
•Installed at consumer’s location
•Upon receiving the command by
software, hardware in turn reduces the
operating hours of equipment, making
electric capacity available to utility               Residential
   Software (IntelliSOURCE)
•Establish communication between               : offers services to small
energy providers and consumers, and            commercial end-use participants
receive a consistent infrastructure for
command and control of energy
management programs
               Services
                                                 Commercial &
•Includes such things as installation,
                                                 Industrial (C&I)
marketing and management program               : offers services to utilities that
                                               manage programs for large C&I
                                               customers
                                          26                      ⓒ 2011 insprout Corporation.
                                                                             All rights reserved
More on Demand Response Programs

                Virtual Peaking         -Pay for performance basis between
Residential                             -COMV owns & operate the network
                Capacity (VPC)

                                        -COMV provides the same network as VPC, but
                   Turnkey              COMV sold the assets to customers after having
                                        installed them at negotiated rates of payment


                                        -Pay for performance basis between
   C&I               VPC                -COMV owns & operate the network

                                        -Utilities seek bids from C&I customers to provide
                Open Markets            demand response based on prices offered in bidding.
                                        -COMV sells the capacity in the markets on behalf
                                        of customers

                                        -Provide permanent base load reduction through
               Energy Efficiency        equipment upgrades and building automation
                                   27                                   ⓒ 2011 insprout Corporation.
                                                                                   All rights reserved
Megawatts breakdown

                                     Residential   C&I         Total
Megawatts owned under capacity
contracts                                  597      294          891

Megawatts owned for sales in open
market programs                            16      1,698      1,714
Megawatts provided under turnkey
contracts                                  658       32          690
Megawatts managed for a fee on a
pay-for-performance basis                   -       437          437

Megawatts owned or managed             1,271       2,461      3,732
Megawatts provided through product
sales                                  6,707         -        6,707

Total megawatts owned, managed or
                                       7,978       2,461    10,439
provided
                                      28                   ⓒ 2011 insprout Corporation.
                                                                      All rights reserved
Notes on Megawatts breakdown
Megawatts owned under long-term capacity contracts.
    We directly develop, operate and manage the entire demand management system. We typically own and
  operate the underlying assets used in these programs. We refer to the megawatts provided under our VPC
  programs as megawatts owned under long-term capacity contracts.

Megawatts owned for sale in open market programs.
    We own and manage megawatts in open market programs with grid operators. In these programs, we
  aggregate megawatts from consumer loads, provide them to the market.

Megawatts provided under turnkey contracts.
    We offer load control programs in which the utility maintains ownership of the underlying asset but we
  provide product, software and services.

Megawatts managed for a fee on a pay-for-performance basis.
    We also manage megawatts in open market programs for certain large industrial customers. We are paid
  based on the performance of those megawatts and do not own the underlying megawatts.

Megawatts provided through product sales.
    We sell intelligent energy hardware, combined with software, which electric utilities use to build their own
  IEM networks.
                                                      29                                        ⓒ 2011 insprout Corporation.
                                                                                                           All rights reserved
Financial Highlights

(Unit: Million $)    Comverge now mamages 3,732MW,               (Unit: Million $)
                        serving over 5M end users
 140          -6.2    -6.6                                                        0
                                                                119.4             -10
 120
                                                     98.8                         -20
 100                                                                              -30
                                    77.2                -31.7   -31.4             -40
  80
                                                                                  -50
                       55.2
  60                                                                              -60
  40          33.9                                                                -70
                                                                                  -80
  20
                                                                                  -90
                                          -94.1
    0                                                                             -100
             2006     2007          2008             2009       2010

                         Revenues         Net Income (Loss)
                                     30                                ⓒ 2011 insprout Corporation.
                                                                                  All rights reserved
Risk Factors
      Dependence on utilities for revenues, and on
              COMV currently generates all of its revenues from utilities.

      Upfront costs
             As COMV expands the MW under management, the infrastructure (such as STB installed at
           customers’ sites) necessary to enable those rises.

      Time lag in revenue recognition
             Contracts run on a June to May program-year basis. For example, a MW that COMV
           delivers after June of each year won’t be recognized as revenue until June of the following
           year.

      Penalty payments when capacity commitment is not met
             Under the base load contracts, utilities make periodic payments based on verified load
           reduction after inspecting and confirming the capacity reduced. The contracts also require
           building out a specified amount of megawatts at pre-determined dates.
            If failed to fulfill the required contracted capacity by the dates specified in the contracts,
           COMV is obligated to pay up to $0.3 million per megawatt.
                                                         31                                   ⓒ 2011 insprout Corporation.
*Source: Comverge 2010 Annual Report                                                                         All rights reserved
Citations
English
http://seekingalpha.com/article/118451-comverge-demand-response-software-to-get-in-
front-of-smart-grid
http://gigaom.com/cleantech/why-comverge-is-rebranding-demand-response/
http://www.marketwatch.com/story/comverges-swift-response-prevents-record-
breaking-east-coast-heat-wave-from-affecting-grid-stability-2011-07-26-141930
http://www.forbes.com/sites/tomkonrad/2011/07/18/comverge-diverge-or-merge/
http://news.cnet.com/8301-11128_3-20030043-54.html
Japanese
http://www.itrco.jp/wordpress/?p=1881
http://japan.cnet.com/news/tech/20083305/


                                            32                           ⓒ 2011 insprout Corporation.
                                                                                    All rights reserved
Comparisons between EnerNOC and Comverge

Foremost, EnerNOC focuses exclusively on C&I customers,
while Comverge makes about 60% of revenues from residential
customers. Comverge takes up about 60% of residential demand
response market. It’s a niche market, but more profitable than
C&I market.
They both rely utilities for revenues, so they need to diversify
revenue sources. EnerNOC introduces such services as
SupplySMART and CarbonSMART, both of which derive
revenues directly from customers.




                            33                       ⓒ 2011 insprout Corporation.
                                                                All rights reserved
TO BE CONTINUED
We will analyze in detail various EMS technologies and
             companies in those domains




                        34                      ⓒ 2011 insprout Corporation.
                                                           All rights reserved

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20110831 comverge english_combined

  • 1. An Analysis of Demand Side Management Aug 31, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  • 2. Table of Contents 1st Part: Introduction Introduction Our Focus in the Technological Domains of Smart Grid Demand Side Management Big News! 2nd Part: 4rd Case Study Comverge 2 ⓒ 2011 insprout Corporation. All rights reserved
  • 3. Introduction Purpose -In the previous research, we identify the business opportunities in Demand Side Management (DSM) that include the Energy Management Services (EMS) and Advanced Metering Infrastructures (AMI) & Field Area Network (FAN). -In this research, we will deeply take a look at the structure of these technological domains, and pick up & analyze some companies active in these domain as case study. Methodology -We will present an diagram of Demand Side Management, identifying each technological component within the system. -We will then pick up some companies that are actively doing businesses within these fields to get case studies for Japanese startups. 3 ⓒ 2011 insprout Corporation. All rights reserved
  • 4. 2.Our Focus in the Technological Domains of Smart Grid Generation Transmission Distribution Consumption 1 2 3 Energy Consumption Energy Production Monitoring&Control of System Power Supply 1) Renewable Energies 4) Wide Area Monitoring System 5)Distribution Automation 6) EMS 2) Alternative Energies 7) EV 4 Effective Operation of System Power Supply 3)Fossil Fuel Efficiency 8) Recycle 10)Superconducting Transmission 9) Energy Saving 11) Power Electronics Applied Equipment 5 Advanced Interface Technologies 12) AMI / FAM 13) Power Conditioner Technologies 6 Energy Storage 14) Energy Storage Technologies 4 ⓒ 2011 insprout Corporation. ※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  • 5. 2.Detailed Descriptions of DSM Domains Technological Description Domain Process of managing the consumption of energy, generally to ③Energy Consumption 6) EMS Technologies optimize available and planned generation resources. It includes HEMS, BEMS, FEMS, and Demand Response. AMI refers to a system that integrates smart meter and various ⑤Advanced Interface control devices for energy management. FAN is a network that Technologies 12) AMI / FAN bundles multiple smart meters and connects to public communication lines. 5 ⓒ 2011 insprout Corporation. ※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
  • 6. 3.Structure of DSM Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Gas Company Control BEMS/FEMS Household Controller Devices Service Energy Provider Storage System Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 6 ⓒ 2011 insprout Corporation. ※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  • 7. 3.Structure of DSM AMI assumes communications among Smart Meter, Service Providers including utility companies and Energy Management System placed in the demand side. Between service providers and consumers AMI provides information to various systems through Meter Data Management System (MDMS). For example, billing automation system, distribution automation system are done through AMI. The introduction of AMI makes it possible to measure power consumption real time. 7 ⓒ 2011 insprout Corporation. All rights reserved
  • 8. 4.Big News! California PUC adopted the world’s first comprehensive set of rules to ensure that consumers can access the detailed energy usage data gathered by their smart meter. This decision calls for: 1. Web Presentment -Utilities must provide via their websites such information as detailed energy usage. 2. Tier Alerts -When customers move from one price tier to the next, the utilities are to provide notification. 3. Rate Option Calculator -Help consumers understand whether they would save money by switching to a time-of-use rate. 4. Real-time Data -Decision requires them to file plans that “include an initial phase with a rollout that enables a minimum of 5,000 HAN-enabled devices to be directly connected with smart meters. 5. Third-Party Data Service - Consumers can authorize third parties to receive their backhauled smart meter data directly from the utility to support services such as energy efficiency. Will use OpenADE as standard. 8 ⓒ 2011 insprout Corporation. All rights reserved
  • 9. 4.Big News! ~OpenADE (Automated Data Exchange) How the Open Automated Data Exchange communication standard works Utility Data Center Authorized Third Party Meter Utility Utility Open Open Internet ADE Data Billing Web ADE Energy Info Mgmt & CIS Site Application Smart Network Application Platform Communication Network Head End Internet Smart Meter Next Day Data Communications AMI Network Radio 9 ⓒ 2011 insprout Corporation. ※Source:http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/ All rights reserved
  • 10. Case Study 3 EnerNOC ⓒ 2011 insprout Corporation. All rights reserved
  • 11. Company Overview Name EnerNOC Type Public (NASDAQ: ENOC), IPO May 2007 75 Federal Street Suite 300 Headquarters Boston, MA, 02110 Year Founded 2001 Revenue $280 Million (FY2010) Employees 484 employees (as of Dec.31 2010) Business Demand response, energy management systems Sectors 11 ⓒ 2011 insprout Corporation. All rights reserved
  • 12. Funding History Year Amount Participants in the Round Draper Fisher Jurvetson, Series A Apr. 2003 2.6M Braemar Energy Ventures New Atlantic Ventures, Foundation Capital Series B Jan. 2005 7.75M Braemar Energy Ventures, Draper Fisher Jurvetson Total - 10.35M - 12 ⓒ 2011 insprout Corporation. All rights reserved
  • 13. Focus Area Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Gas Company Control BEMS/FEMS Household Controller Devices Service Energy Provider Storage System Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 13 ⓒ 2011 insprout Corporation. ※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  • 14. Description of EnerNOC’s Services DemandSMART SupplySMART •Demand response application •Offers consulting services to help •EnerNOC acts as an aggregator companies buy energy efficiently. between utilities and end-users. *For a video presentation, see the following link: *For a video presentation, see the following link: http://www.youtube.com/watch?v=wDJb8YhbE6k http://www.youtube.com/watch?v=v6bJTFagwq0&feature =related EfficiencySMART CarbonSMART •Analyzes users' real-time power •Tracks and manages greenhouse consumption to reveal opportunity gas emissions for companies to save energy. trying to reduce their emissions. •Offers traditional commissioning. *For a video presentation, see the following link: http://www.youtube.com/watch?v=FD0mvzHWlcw&featu re=related 14 ⓒ 2011 insprout Corporation. All rights reserved
  • 15. Description of DemandSMART Supply Demand 1.Notify when 1.Request Power increase in Demand demand Response Commercial Company Users Power 2.Aggregate EnerNOC 2.Curtail Company reduction of Power energy use Demand Consumption Institutional Response Users Power Company 3.Pay reward 3.Pay reward based on the based on the amount saved amount saved Industrial Power Users Company *Note: EnerNOC does not target residential customers 15 ⓒ 2011 insprout Corporation. All rights reserved
  • 16. How Does Demand Response Actually Works When demand is high, power company raises electricity price. EnerNOC requests its business partners that participated the DR program to curtail their energy use. Companies that wish to avoid high electricity price accept to cut back consumption. EnerNOC aggregates such reductions of power consumption, successfully shifting heavy load. EnerNOC and those who helped the DR get paid based on the amount of energy they saved. 16 ⓒ 2011 insprout Corporation. All rights reserved
  • 17. EnerNOC’s Business Model DemandSMART 1. Reliability-Based Power Demand Response Company EnerNOC Commercial & Industrial 2. Price-Based Users Multi-million dollar contracts with Demand Response terms that generally range between three and ten years. Such contracts also predetermine capacity commitment and payment levels. 3. Ancillary Services 17 ⓒ 2011 insprout Corporation. All rights reserved
  • 18. EnerNOC’s Business Model ~continued~ •ENC receives recurring capacity payments, which they share with customers, from utilities for being on call, whether they receive a signal to reduce consumption. Reliability-Based •When called to implement a demand reduction, ENC typically receives Demand Response an additional payment, which they also share with customers, for the energy they reduce. •By aggregating a large number of C&I customers to participatein these reliability-based programs, ENC helps to prevent blackouts. •Enable C&I customers to monitor and respond to wholesale electricity market price signals when it is cost-effective Price-Based •ENC receives an energy payment in the amount of the wholesale market Demand Response price for the electricity that the customer does not consume and share this payment with the customer. •This service is called upon byelectric power grid operators and utilities during short-term contingency events such as the loss of a large power plant. Ancillary Services •Utilities rely on a reserve pool of these quick-start resources to provide short-term support as needed during these contingency events. 18 ⓒ 2011 insprout Corporation. All rights reserved
  • 19. Financial Highlights (Unit: Million $) (Unit: Million $) 300 280.2 20 EnerNOC now mamages 5,300MW, 250 serving 3, 600customers at 8,600 sites 9.6 10 190.7 200 0 -5.8 -6.8 150 -10 106.1 -23.6 100 -20 60.8 50 26.1 -30 -36.7 0 -40 2006 2007 2008 2009 2010 Revenues Net Income 19 ⓒ 2011 insprout Corporation. All rights reserved
  • 20. Risk Factors Dependence on utilities for revenues ENC currently generates all of its revenues from utilities. Upfront costs As ENC expands the MW under management, the infrastructure (such as STB installed at customers’ sites) necessary to enable those rises. Time lag in revenue recognition PJM forward capacity market operates on a June to May program-year basis. For example, a MW that ENC enables after June of each year won’t be recognized as revenue until June of the following year. Penalty payments when capacity commitment is not met Under the contracts, utilities make periodic payments based on the amount of demand response capacity committed by ENC, not the amount of consumption actually saved. If this commitment is not met, penalty payment is imposed on ENC. Net penalty payments were $288,527, $168,719, and $82639 in 2010, 2009, and 2008 respectively, about 1/100 of annual revenue. 20 ⓒ 2011 insprout Corporation. *Source: EnerNOC 2010 Annual Report All rights reserved
  • 22. Case Study 4 Comverge ⓒ 2011 insprout Corporation. All rights reserved
  • 23. Company Overview Name Comverge Type Public (NASDAQ: COMV), IPO Apr. 2007 5390 Triangle Parkway, Suite 300 Headquarters Norcross, GA, 30092 Year Founded 1980 Revenue $119 Million (FY2010) Employees 562 employees (as of Dec.31 2010) Business Demand response, energy management systems Sectors 23 ⓒ 2011 insprout Corporation. All rights reserved
  • 24. Funding History Year Amount Participants in the Round Nth Power, EnerTech Capital Partners, Series A Oct. 2003 18.6M Ridgewood Capital, E.ON Venture Partners, Shell Internet Ventures, and others Rockport Capital Partners, Nth Power, Series B Oct. 2004 13.6M EnerTech Capital Partners, NorskHydro Ventures, Ridgewood Capital. Nth Power, EnerTech Capital Partners, Series C Mar. 2006 5.5M Rockport Capital Partners, Norsk Hydro Ventures, Ridgewood Capital, and others Total - 37.7M - 24 ⓒ 2011 insprout Corporation. All rights reserved
  • 25. Focus Area Block Diagram Demand Response Network Household Power Company Energy Business Generator AMI HEMS Household System Controller Devices Distribution Energy MDMS Concentrator Communication Storage Automation System Building/Commercial/Industrial Energy Generator Measure Gas Company Control BEMS/FEMS Household Controller Devices Service Energy Provider Storage System Structure Wired/Wirelsss Communication Unit MDMS Smart Meter EMS Controller Concentrator 25 ⓒ 2011 insprout Corporation. ※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
  • 26. Description of Comverge’s Demand Response Programs Hardware •Installed at consumer’s location •Upon receiving the command by software, hardware in turn reduces the operating hours of equipment, making electric capacity available to utility Residential Software (IntelliSOURCE) •Establish communication between : offers services to small energy providers and consumers, and commercial end-use participants receive a consistent infrastructure for command and control of energy management programs Services Commercial & •Includes such things as installation, Industrial (C&I) marketing and management program : offers services to utilities that manage programs for large C&I customers 26 ⓒ 2011 insprout Corporation. All rights reserved
  • 27. More on Demand Response Programs Virtual Peaking -Pay for performance basis between Residential -COMV owns & operate the network Capacity (VPC) -COMV provides the same network as VPC, but Turnkey COMV sold the assets to customers after having installed them at negotiated rates of payment -Pay for performance basis between C&I VPC -COMV owns & operate the network -Utilities seek bids from C&I customers to provide Open Markets demand response based on prices offered in bidding. -COMV sells the capacity in the markets on behalf of customers -Provide permanent base load reduction through Energy Efficiency equipment upgrades and building automation 27 ⓒ 2011 insprout Corporation. All rights reserved
  • 28. Megawatts breakdown Residential C&I Total Megawatts owned under capacity contracts 597 294 891 Megawatts owned for sales in open market programs 16 1,698 1,714 Megawatts provided under turnkey contracts 658 32 690 Megawatts managed for a fee on a pay-for-performance basis - 437 437 Megawatts owned or managed 1,271 2,461 3,732 Megawatts provided through product sales 6,707 - 6,707 Total megawatts owned, managed or 7,978 2,461 10,439 provided 28 ⓒ 2011 insprout Corporation. All rights reserved
  • 29. Notes on Megawatts breakdown Megawatts owned under long-term capacity contracts. We directly develop, operate and manage the entire demand management system. We typically own and operate the underlying assets used in these programs. We refer to the megawatts provided under our VPC programs as megawatts owned under long-term capacity contracts. Megawatts owned for sale in open market programs. We own and manage megawatts in open market programs with grid operators. In these programs, we aggregate megawatts from consumer loads, provide them to the market. Megawatts provided under turnkey contracts. We offer load control programs in which the utility maintains ownership of the underlying asset but we provide product, software and services. Megawatts managed for a fee on a pay-for-performance basis. We also manage megawatts in open market programs for certain large industrial customers. We are paid based on the performance of those megawatts and do not own the underlying megawatts. Megawatts provided through product sales. We sell intelligent energy hardware, combined with software, which electric utilities use to build their own IEM networks. 29 ⓒ 2011 insprout Corporation. All rights reserved
  • 30. Financial Highlights (Unit: Million $) Comverge now mamages 3,732MW, (Unit: Million $) serving over 5M end users 140 -6.2 -6.6 0 119.4 -10 120 98.8 -20 100 -30 77.2 -31.7 -31.4 -40 80 -50 55.2 60 -60 40 33.9 -70 -80 20 -90 -94.1 0 -100 2006 2007 2008 2009 2010 Revenues Net Income (Loss) 30 ⓒ 2011 insprout Corporation. All rights reserved
  • 31. Risk Factors Dependence on utilities for revenues, and on COMV currently generates all of its revenues from utilities. Upfront costs As COMV expands the MW under management, the infrastructure (such as STB installed at customers’ sites) necessary to enable those rises. Time lag in revenue recognition Contracts run on a June to May program-year basis. For example, a MW that COMV delivers after June of each year won’t be recognized as revenue until June of the following year. Penalty payments when capacity commitment is not met Under the base load contracts, utilities make periodic payments based on verified load reduction after inspecting and confirming the capacity reduced. The contracts also require building out a specified amount of megawatts at pre-determined dates. If failed to fulfill the required contracted capacity by the dates specified in the contracts, COMV is obligated to pay up to $0.3 million per megawatt. 31 ⓒ 2011 insprout Corporation. *Source: Comverge 2010 Annual Report All rights reserved
  • 33. Comparisons between EnerNOC and Comverge Foremost, EnerNOC focuses exclusively on C&I customers, while Comverge makes about 60% of revenues from residential customers. Comverge takes up about 60% of residential demand response market. It’s a niche market, but more profitable than C&I market. They both rely utilities for revenues, so they need to diversify revenue sources. EnerNOC introduces such services as SupplySMART and CarbonSMART, both of which derive revenues directly from customers. 33 ⓒ 2011 insprout Corporation. All rights reserved
  • 34. TO BE CONTINUED We will analyze in detail various EMS technologies and companies in those domains 34 ⓒ 2011 insprout Corporation. All rights reserved