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MARKETING MYTHS
Advertising is Always Expensive MARKETING MYTHS
I don’t have the TIME MARKETING MYTHS
There’s NO SUCH THING as FREE advertising MARKETING MYTHS
Marketing Plans are TOO COMPLICATED
MARKETING DISCLAIMER MYTHS Its Marketing, Not Miracles
Marketing 101 Marketing is everything you do to place your product or service in the hands of potential customers
The 4 P’s of Marketing
Product ,[object Object]
How you sell itAlso Includes: Packaging, product delivery methods, etc.
Product
Price ,[object Object]
NEVER compete only on priceAlso Includes: Adoption Costs – What does the customer ‘give up’ to go with your business?
Price
Place ,[object Object]
Online, store, restaurant, house…Also Includes: The presentation & customer service
Place ,[object Object]
Be friendly
Make it efficient

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Discover the Top Marketing Myths Debunked

Hinweis der Redaktion

  1. Sometimes its free!Make sure you’re spending time and money in the right places
  2. It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
  3. Yes, there is!Social MediaPress ReleasesCommunity CalendarsWORD OF MOUTH
  4. A Complicated marketing plan is a bad marketing plan, because you WON’T USE ITThey don’t have to beWe’ll make a 5-minute marketing plan
  5. Simply doing a couple of new advertisements won’t have dramatic overnight resultsIt takes timeBUT, if you do several things 10% then you were before, you can make serious improvements!
  6. Examples of companies that sell more than the product. They sell the experienceFocusing on the product also being an advertisement
  7. Someone can always undercut you on price, so don’t get sucked into the trapRemember to address other costs your customers have (further drive, etc.)
  8. SPIN IT! Tell customers why they can’t afford NOT to go with you
  9. - ‘Place’ also includes how your customers see your place of business, how easy it is to purchase something, and how good your customer service is
  10. What are your customers expectations? Now exceed them by just a little, several times throughout the transaction
  11. Be easy to findIt’s about spending time and effort on the right thingsThink like your customers
  12. Branding builds trust. Customers are more likely to try businesses they recognizeNameTaglinePROFESSIONAL logo
  13. We’re going to spend most of our time working on the PROMOTION aspect of marketing, but they all work together- First, BE EASY TO FIND