Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.
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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
- 5. @bbqnyc
- 12. Profit gained - Cost x 100 Cost
- 13. $350 - $50 - $30 $30 x 100
- 14. 900%
- 16. ?
- 28. MOMENT
- 31. Are you covering him? Don’t worry. Our Twitter followers got him.
- 32. MOMENT
- 33. S M A R T
- 35. Increase / Decrease _____ By _____ Over ______
- 36. Increase sales on underarmour.com by 20% over the next 6 months
- 37. Increase sales in Whole Foods retail stores by 30% over the next 12 months
- 38. Decrease customer service costs by 25% over the next 24 months
- 41. YOUR TURN
- 42. Increase / Decrease _____ By _____ Over ______ #SMROI
- 43. PEOPLE
- 52. TOOLS
- 53. GOOGLE ANALYTCS
- 56. ARGYLE SOCIAL
- 57. ROW FEEDER
- 58. CYFE
- 59. #measure
- 60. Q&A