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Admissions Solutions
using the internet for recruitment
John F. Kennedy
“Ask not what your country can do for you, but ask what
you can do for your country.”
A New Saying
• Ask what YOUR College can do for YOU!
Who is our Student?
And how do we get to them?
How do we get to them?
• Sports Illustrated
o You've Got (too Much) Mail
• In the age of Facebook,
Twitter and texting, top
prospect Roberto Nelson was
still courted through
thousands of postal deliveries
from college coaches. Is the
annual flood of letters
effective—or a waste of
paper?
• Nelson received 2,161 pieces of mail from
56 programs
• Of the 2,161 pieces of mail that arrived
on Nelson's doorstep, only 200—or 9.3%—
featured writing tailored specifically for
him.
• How many pieces of recruiting mail did
USC and Oregon State send Nelson?
Zero
How can we do this for FREE!
• TWITTER
• FACEBOOK
• MYSPACE
• WORDPRESS
• ZINCH
Apply To College From
Facebook
• From now on, not only can you spend your college
days idling on Facebook, you can even apply to
college from Facebook. You can do this through
an application called College Planner, which is a
tool for student wannabes to research their
options and see which colleges their friends are
interested in. After you choose the ones you
like, you can send your application directly from
College Planner.
4 Ways to Use Social Media
to Pick a College
College Prowler
Campus Buddy
Rate My Professors
YouTube
One Large Untapped Well
• What's the #1 electronic piece that
college students have?
Greater than 97% of college
students own a cell phone
Wrap Up
• How can we use social networking and the
internet to not only find students but
recruit them?

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Using Social Media and the Internet for College Admissions Recruitment

  • 1. Admissions Solutions using the internet for recruitment
  • 2. John F. Kennedy “Ask not what your country can do for you, but ask what you can do for your country.”
  • 3. A New Saying • Ask what YOUR College can do for YOU!
  • 4. Who is our Student? And how do we get to them?
  • 5. How do we get to them? • Sports Illustrated o You've Got (too Much) Mail • In the age of Facebook, Twitter and texting, top prospect Roberto Nelson was still courted through thousands of postal deliveries from college coaches. Is the annual flood of letters effective—or a waste of paper?
  • 6. • Nelson received 2,161 pieces of mail from 56 programs • Of the 2,161 pieces of mail that arrived on Nelson's doorstep, only 200—or 9.3%— featured writing tailored specifically for him. • How many pieces of recruiting mail did USC and Oregon State send Nelson? Zero
  • 7. How can we do this for FREE! • TWITTER • FACEBOOK • MYSPACE • WORDPRESS • ZINCH
  • 8. Apply To College From Facebook • From now on, not only can you spend your college days idling on Facebook, you can even apply to college from Facebook. You can do this through an application called College Planner, which is a tool for student wannabes to research their options and see which colleges their friends are interested in. After you choose the ones you like, you can send your application directly from College Planner.
  • 9. 4 Ways to Use Social Media to Pick a College College Prowler
  • 13. One Large Untapped Well • What's the #1 electronic piece that college students have?
  • 14. Greater than 97% of college students own a cell phone
  • 15. Wrap Up • How can we use social networking and the internet to not only find students but recruit them?