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Es fundamental ser concientes que cuando un internauta realiza una búsqueda por palabras o conceptos
clave, significa que se está interesando por aspectos muy concretos que pueden estar disponibles en un
determinado sitio, por lo que se trata de una audiencia segmentada, que puede calificarse como tráfico
de calidad, además de ser susceptible de ser retenido y fidelizado.
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