Corporate Presentation for potential HAIR NATION Distributors.

1. 4/9/2014 1Footer Text
JOIN OUR
REVOLUTIONCORPORATE PRESENTATION 2014

2. BECAUSE YOU
DESERVE BEAUTIFUL
HAIR
BECAUSE YOU DESERVE BEAUTIFUL HAIR 2
The mission of HAIR NATION is to revolutionise hair
care, by bringing effective, innovative, easy-to-use,
safe and affordable hair care solutions into the
homes of women around the world.
To do this, we aspire to build long term working
relationships with established Hair and Beauty
distributors, and are 100% committed to creating
sustainable business value through clear consumer
insights, winning products, differentiated marketing
and efficient distribution.
When a woman feels beautiful from head to toe, her
confidence is priceless. Join us in our revolution to
spread the beauty of healthy, radiant hair among
women worldwide.
CLAUDIA AUBORT
Founder, HAIR NATION
BSc (Social Science)
Qualified Stylist (NVQ UK)
Certificate (Marketing & Public Relations)
“
“

3. CONTENTS
• Corporate Profile
• Product Portfolio
• Consumer Profile &
Testimonials
• Marketing & Distribution
• Summary
BECAUSE YOU DESERVE BEAUTIFUL HAIR 3

4. CORPOR
ATE
PROFILE

5. HAIR NATION
A REVOLUTIONARY HAIR CARE BRAND
BECAUSE YOU DESERVE BEAUTIFUL HAIR 5
2011
2012
2013
2014
HAIR NATION
brand developed
to fill a gap in the
market: young,
female consumers
wanting an edgy,
visual hair care
brand
Launch of first HAIR
NATION products
with positive market
response:
• Keep It Straight
• Hair Colour
Remover
• Gold Drops
• Frizz Control
Launch of HAIR NATION
social media platform
with significant success:
• 50K Facebook followers
• Over 200K YouTube hits
Engagement of
consumers has been key
to achieving increased
awareness for HAIR
NATION
New product launch for
shampoo and conditioner
New, eye-catching
packaging development –
highly visual and engaging
Launch of HAIR NATION TV
to complement strong
online sales growth and
digital marketing success
To drive retail growth
through strategic ventures
with Hair and Beauty
distributors

6. OUR PASSION
STRATEGIC PILLARS OF OUR BUSINESS
BECAUSE YOU DESERVE BEAUTIFUL HAIR 6
To offer innovative and
quality specialty hair care
products for consumers, so
they may effectively and
easily achieve salon
quality hair at home
To engage consumers with
exciting and relevant digital
content and marketing,
strongly supported by visual
communication online (social
media) and on-pack
To address current unmet
market needs of young
18-35 year old women who
seek relevant, yet affordable,
home hair care that delivers
salon quality results

7. OUR COMMITMENT
QUALITY ASSURANCE & SAFETY OF OUR PRODUCTS
BECAUSE YOU DESERVE BEAUTIFUL HAIR 7
• Products are exclusively made by a highly
reputable UK manufacturer with a global network
• All products are rigorously tested, and fully
compliant with internationally-recognised quality,
health and safety standards
• Quality ingredients used in our products are
sustainably sourced from around the world,
including select certified organic ingredients

8. BECAUSE YOU DESERVE BEAUTIFUL HAIR 8
Finance &
Accounting
Creative &
Communication
Brand
Marketing
Digital
Marketing
Social Media
Management
International Sales UK Manufacturer
OUR PEOPLE
INTERNATIONAL TEAM WITH BROAD INDUSTRY EXPERTISE
AGIT SINGH
Manager
SEAN FINLAY
Consultant
LEON NG
Consultant
MAY LYN CHEW
Consultant
CHRISTIE ANDERSON
Director
CLAUDIA AUBORT
Founder
CHRIS ONSLOW
Director

9. PRODUCT
PORTFOLI
O

10. WHAT WE OFFER
COMPETITIVE & COMPELLING PRODUCT PROPOSITION
BECAUSE YOU DESERVE BEAUTIFUL HAIR 10
DIY HAIR CARE
SOLUTIONS THAT
DELIVER SALON
QUALITY RESULTS
EASY TO USE:
HIGHLY VISUAL
ON-PACK
GUIDANCE
AFFORDABLE:
PROFESSIONAL
RESULTS WITHOUT
SALON PRICES
GENTLE FORMULA
HELPS PROTECT
HAIR FROM
DAMAGE
COMPLEMENTS
HOME HAIR
COLOUR
MARKET

11. OUR PRODUCTS
PROFESSIONAL SALON SOLUTIONS FOR EVERYDAY HOME USE
BECAUSE YOU DESERVE BEAUTIFUL HAIR 11
HAIR PURIFYING &
NOURISHING CARE
HAIR REVITALISING
TREATMENTS
PERMANENT HAIR
STRAIGHTENING KITS
HAIR
DE-COLOURANTS
SLEEK SHINE Shampoo
For all hair types
SLEEK SHINE Conditioner
For all hair types
GOLD DROPS Hair Serum
For all hair types
FRIZZ CONTROL Hair Serum
For all hair types
KEEP IT STRAIGHT
For dry, colour treated hair
KEEP IT STRAIGHT
For coarse, curly hair
HAIR COLOUR REMOVER
For light tones
HAIR COLOUR REMOVER
For dark tones

12. KEEP IT STRAIGHT
DIY PERMANENT HAIR STRAIGHTENING KIT
BECAUSE YOU DESERVE BEAUTIFUL HAIR 12
• Easy DIY system for permanent hair
straightening, with a radiant and silky
smooth finish
• Enriched with a protective formula
that simultaneously:
− Hydrates and strengthens
damaged hair
− Smoothens and controls unruly hair
− Shields against humidity
• Formaldehyde-free
• Long-lasting results of up to 3 months
− Application may be repeated
after 3 months
FOR DRY & COLOUR
TREATED HAIR
FOR COARSE, CURLY HAIR
WITH HYDRATING ADVANCED COLLAGEN AND KERATIN PROTEIN COMPLEX

13. BEFORE & AFTER
KEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT)
BECAUSE YOU DESERVE BEAUTIFUL HAIR 13
PRE-TREATMENT AND POST-TREATMENT WITH KEEP IT STRAIGHT (FOR CURLY HAIR)

14. HOW IT WORKS
KEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT)
BECAUSE YOU DESERVE BEAUTIFUL HAIR 14
* THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN
ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS
Disulphide bonds between
hair molecules are weakened,
leaving hair open to being
easily shaped
A
WEAKENED HAIR BONDS
Hair is then infused with a deep
conditioning formula that
allows hair to be straightened
with silky smooth results
B
INFUSED WITH COLLAGEN &
KERATIN PROTEIN COMPLEX
In the final step, a protective
fixing cream reconnects hair’s
disulphide bonds, to create a
permanent ‘straight’ effect
C
FIXING CREAM RECONNECTS
HAIR BONDS

15. HAIR COLOUR
REMOVER
EASY HAIR COLOUR REMOVAL SYSTEM
BECAUSE YOU DESERVE BEAUTIFUL HAIR 15
• Easy DIY system that effectively
removes permanent or semi-permanent
hair colour, without damaging hair or
affecting natural hair pigment
• Prevents and removes colour build-up
• Washes away within minutes
• Recommended use prior to application
of new hair colour, for brighter and
shinier hair colour
FOR LIGHT TONES
(REGULAR STRENGTH)
FOR DARK TONES
(EXTRA STRENGTH)
COMPLETELY FREE FROM AMMONIA OR BLEACH

16. BEFORE & AFTER
EASY HAIR COLOUR REMOVAL SYSTEM
BECAUSE YOU DESERVE BEAUTIFUL HAIR 16
PRE-TREATMENT AND POST-TREATMENT WITH HAIR COLOUR REMOVER (FOR DARK TONES)

17. HOW IT WORKS
EASY HAIR COLOUR REMOVAL SYSTEM
BECAUSE YOU DESERVE BEAUTIFUL HAIR 17
Permanent colour molecules work by swelling up
and remaining ‘stuck’ in the cortex of the hair
shaft. Think of the hair’s cortex like a funnel that
has ‘trapped’ the enlarged colour molecules.
By shrinking the swollen colour molecules,
colour molecules can be easily washed
out of the hair cortex, without need for
ammonia or bleach.
* THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN
ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS
SWOLLEN COLOUR MOLECULES
‘TRAPPED’ IN HAIR CORTEX
SHRUNKEN COLOUR MOLECULES
CAN BE EASILY WASHED OUT

18. GOLD DROPS
REVITALISING HAIR SERUM
BECAUSE YOU DESERVE BEAUTIFUL HAIR 18
• Protective hair serum that creates
brilliant shine, noticeable softness and
improved manageability
• Natural SPF defence for added hair
protection against UV rays
• Non greasy, instantly absorbing formula
• Recommended use on towel-dried
hair, as part of a regular hair care
routine to maintain softness
WITH MOISTURE INTENSE BURITI & ARGAN OIL

19. FRIZZ CONTROL
REVIVING HAIR SERUM
BECAUSE YOU DESERVE BEAUTIFUL HAIR 19
• Protective hair serum that effectively
controls frizz and tames flyaway hair, for
a sleek and smooth look
• Lightweight, instantly absorbing formula
WITH SOOTHING PEQUI OIL & LYCHEE EXTRACTS

20. SLEEK SHINE
PURIFYING SHAMPOO
BECAUSE YOU DESERVE BEAUTIFUL HAIR 20
• Luxuriously rich yet gentle cleanser for
hair that adds shine, while preparing
hair for conditioning
• Suitable for all hair types
WITH MOISTURISING NATURAL SEAWEED EXTRACTS. SLS & PARABEN FREE.

21. SLEEK SHINE
NOURISHING CONDITIONER
BECAUSE YOU DESERVE BEAUTIFUL HAIR 21
WITH ENRICHING AMINO ACIDS AND NATURAL PEQUI OIL
• Luxuriously rich conditioner for softer,
shinier and more manageable hair
• Perfect for maintaining sleek, smooth
tresses or for taming unruly hair
• Suitable for all hair types, as well as for
hair extensions to combat dryness and
maintain softness

22. CONSUMER
PROFILE &
TESTIMONIALS

23. BECAUSE YOU DESERVE BEAUTIFUL HAIR 23
PRIMARY TARGET MARKET
YOUNG WOMEN: 18-25 YEARS OLD
Young females University
students
Fresh graduates just
entering the workforce
SECONDARY TARGET MARKET
WOMEN: 26 - 35 YEARS OLD
Stay-at-home
moms
Women seeking
affordable alternatives
to salon treatments
Home colour
product users
Online
shoppers
CONSUMER PROFILE
WOMEN WHO USE OUR PRODUCTS
Time-poor
women

24. PRODUCT REVIEWS
FEEDBACK FROM CONSUMERS WHO USE HAIR NATION
BECAUSE YOU DESERVE BEAUTIFUL HAIR 24
Just finished blow-drying, and WOW, I am
so pleased with the results! …the overall
result is fantastic… I will certainly be using
your product in between my colours – my
hair feels so natural, soft and shiny.
So glad I stumbled upon your YouTube
video and will definitely be back for more
and telling all my girlfriends about it!
You’ve got a great product here!
“
“
This product made my hair more
bearable and easier to style… also
actually helped with my dry scalp!
I use the Gold Drops serum to smooth
and add shine… really made my hair
a whole lot manageable… great for
adding that ‘just got my hair did’
(look) to hair!
Erika Burky
Australia
Email
User of HAIR NATION
Hair Colour Remover
Zaineb
London, UK
Blog: zeenaxena.com
User of HAIR NATION
Gold Drops Hair Serum
“
“

25. POPULAR DEMAND
CONSTANT CONSUMER REQUESTS TO SEE HAIR NATION IN STORES
BECAUSE YOU DESERVE BEAUTIFUL HAIR 25
Can you please tell me where I can buy
HAIR NATION Hair Colour Remover?
Diana, UK
Do you have shops here in Brisbane? I am
interested in the hair straightening kit.
Shavvone Lai, Australia
Is there anywhere in Wollongong NSW
where you can pick up the product?
Helen Meezs, Australia Where can I get this product [Keep it
Straight] in the Philippines?
Alfonso Gari, Philippines
Where can I buy HAIR NATION products in
the United States?
Elite Mattison, United States (New York) HAIR NATION has also been invited to
showcase at prestigious celebrity
events, including the Academy Awards,
Emmy Awards and Latin Music Awards

26. MARKETIN
G &
DISTRIBUTI
ON

27. DIGITAL MARKETING
SIGNIFICANT WORLDWIDE BRAND AWARENESS
BECAUSE YOU DESERVE BEAUTIFUL HAIR 27
BRAND
PLATFORMSBRAND WEBSITE
Product communication and e-commerce
platform at HairNation.com.au
HAIR NATION TV
Dedicated brand video platform
launched in 2014 at HairNationTV.com
SOCIAL
MEDIAYOUTUBE
Strong brand presence with over 200,000
video views in less than 1 year
FACEBOOK
Nearly 50,000 fans worldwide, and growing fast
with average 1,000 new fans per week

28. OUR MARKETS
CONSUMERS IN MANY COUNTRIES WORLDWIDE
BECAUSE YOU DESERVE BEAUTIFUL HAIR 28
APPOINTED EXCLUSIVE OR NON-EXCLUSIVE DISTRIBUTORS PRESENT IN THESE COUNTRIES
NORTH AMERICA
UNITED KINGDOM
SOUTH AFRICA
AUSTRALIA
NEW ZEALAND
ONLINE SALES (PRODUCTS EXPORTED DIRECTLY FROM AUSTRALIA)
ISRAEL

29. DISTRIBUTORADVANTAGESWHAT WE OFFER OUR VALUED INTERNATIONAL DISTRIBUTORS & PARTNERS
BECAUSE YOU DESERVE BEAUTIFUL HAIR 29
Secure most competitive pricing by
ordering direct from manufacturer
Well established digital marketing platform for the brand
• Distribute highly saleable products that meet growing demand for cost
effective, home hair care solutions with professional salon quality results
• Complement your offer to retailers who sell for the home hair colour market
• Benefit from our active engagement of consumers to continuously grow
demand for HAIR NATION, and listing of distributors on our official website
Strong distributor support and value-added services
• Receive a designated account manager for business support
• Choose only the products you want to distribute; no tie-down to bundled products
• Distributors will be listed on the HAIR NATION founding website
• Develop products under the HAIR NATION label according to your specifications
• Use our label translation services to support distribution in your local market(s)

30. CASE
CONFIGURATION
LOGISTICS & PACKAGING
BECAUSE YOU DESERVE BEAUTIFUL HAIR 30
Box kit products
come in outer
packs of 3’s
(with barcode) Bottled
products
come in outer
packs of 6’s
(with barcode)

31. SUMMARY

32. WHY WORK WITH US
AS A PARTNER REPRESENTATIVE FOR HAIR NATION
BECAUSE YOU DESERVE BEAUTIFUL HAIR 32
BEST-IN-CLASS,
QUALITY HAIR CARE
Unique products that fill a gap
in the market for affordable,
salon quality solutions
ESTABLISHED
BRAND WITH
ENGAGED CONSUMERS
Proven digital marketing
expertise and success,
to support offtake in
trade channels
MANAGEMENT
COMMITMENT
To drive ‘win-win’
relationships, with ongoing
support and account
management

33. BECAUSE YOU DESERVE BEAUTIFUL HAIR 33
BECAUSE YOU DESERVE BEAUTIFU

34. 4/9/2014 34Footer Text
JOIN OUR
REVOLUTIONTHANK YOU. CONTACT CLAUDIA@HAIRNATION.COM.AU