Pinterest is a social media platform where users can collect and share images and ideas on virtual pinboards. The document provides tips for using Pinterest for business purposes, including connecting a Pinterest account to other social media profiles like Twitter or Facebook, setting up a user profile and boards, and how to effectively pin images. The goal of using Pinterest should be to drive traffic to your website, grow your mailing list, and turn visitors into customers.

1. Discussion with Carol Clegg
VPA @ Classic Exec
www.classicexec.com
505-506-6007

2. Pinterest encourages people
to collect images that inspire
them, think of a huge
bulletin board and being able
to share what you love
virtually!

5. Invitation only - update
 As of last week, no longer required

7. CONNECT YOUR ACCOUNT TO
TWITTER OR FACEBOOK
 Think about which one promotes your business
 Use the account you use most frequently
 Pins will not automatically post to Twitter or Facebook
 Sign into the account you wish to connect with

8. USER NAME, PROFILE NAME AND ABOUT
Your profile can either be your own name, your business name or a combination
of both.
Your user name will be your url link
In the about include your webpage and location if a local biz

11. ALL SOCIAL MEDIA NEEDS A
GAME PLAN
 Online marketing you
should remember to  Ask yourself these ???
simplify your goals
which should include:  Before you pin – who do
you want to attract?
 Drive traffic to your site
 Who is your ideal client?
 Add people to your
mailing list  What do they want to see?
 Turn visitors into buyers  Try to focus on this as you
pin and ask -
 Social media tools
should act as spokes in  Will they find it inspiring?
the wheel .

12. Social media tools should act as spokes in the wheel .

13. SETTING UP YOUR BOARDS
 What are you passionate about?  Pinterest allows you to become a
 Showcase your personality! source of information and ideas
 Use this to create your boards  Share great content
 Careful about promoting your
product and services continually

15. Add clients
to pin with
you

16. NAMING YOUR BOARDS
 Naming your boards – be  3 ways to pin
creative  Use the Pin It bookmark
 Short and to the point  Upload your own
 Each board has it’s  Repin
unique URL – easy for
sharing
 Add an about to each
board

17. HOW TO PIN

18. PINS

21. Who is using Pinterest?
 Numbers and more…..
 3rd largest referral traffic
source  Projected to grow to 40%
 145% increase in daily of all social media driven
users since March 2010 purchases
when beta site launched  Too big to ignore!
 Spend over an hour on
the site – longer than any
other
 Above average incomes

26. My mustang pin….

30. SUCCESS STORIES
Q&A

31. Welcome to contact me if you have any questions
at
carol@classicexec.com
505-506-6007
http://pinterest.com/classicexec/