Baby Boomer Hearing Loss Survey

Clarity Final Report: Baby Boomer Hearing Loss Study Prepared by: September 15, 2004

Dan Prince President [email_address] David Butler Vice President [email_address] Jennifer Ervin Operations Manager jervin@pmresearch.com Prince Market Research 200 31 st Avenue North Nashville, TN 37203 Toll Free: 800.788.7728 Phone: 615.292.4860 Fax: 615.292.0262 www.PMResearch.com

Research Background & Purpose ,[object Object],[object Object],[object Object]

Research Methodology ,[object Object],[object Object]

Research Methodology ,[object Object],[object Object],[object Object],[object Object]

Key Finding: One-half of Baby Boomers said they have difficulty hearing at least some of the time. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Finding: Exposure to loud noises is the single largest cause of hearing problems among Baby Boomers. ,[object Object],[object Object],[object Object],[object Object]

Key Finding: Baby Boomers with a hearing loss feel the impact primarily at home and in social situations. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Finding: Baby Boomers are most aware of hearing aids and amplified telephones as products to help the hearing impaired. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Finding: Many Baby Boomers report knowing other Baby Boomers who have experienced hearing loss. ,[object Object],[object Object],[object Object],[object Object]

Key Finding: About four out of ten Baby Boomers report that one or both of their parents have a hearing loss. ,[object Object],[object Object],[object Object]

Key Finding: Baby Boomers report that about one-half of the parents with a hearing loss have been fitted for hearing aids. ,[object Object],[object Object],[object Object],[object Object]

Key Finding: Baby Boomers seem willing to spend money to buy products to cope with hearing loss. ,[object Object],[object Object],[object Object]

Detailed Findings Note: Not all percentages will equal 100% due to rounding of individual answers.

Have Difficulty Hearing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Have Difficulty Hearing: Segment Results

Difficulty Hearing on the Phone ,[object Object],[object Object],[object Object]

Difficulty Hearing on the Phone: Segment Results

Testing/Resources ,[object Object],[object Object],[object Object],[object Object]

Testing/Resources: Segment Results

Diagnosed with Hearing Loss ,[object Object],[object Object]

Diagnosed with Hearing Loss: Segment Results

Time of Diagnosis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Time of Diagnosis: Segment Results

Degree of Hearing Loss ,[object Object],[object Object],[object Object]

Degree of Hearing Loss: Segment Results

Impact of Hearing Loss ,[object Object],[object Object],[object Object],[object Object]

Impact of Hearing Loss: Segment Results

Cause(s) of Hearing Loss ,[object Object],[object Object],[object Object],[object Object]

Cause(s) of Hearing Loss: Segment Results

Hearing Loss Among Friends/Relatives ,[object Object],[object Object],[object Object],[object Object]

Hearing Loss Among Friends/Relatives: Seg. Results

Difficulty Hearing on the Phone (Friends/Family) ,[object Object],[object Object],[object Object]

Hearing on Phone (Friends/Family): Segment Results

Testing/Resources (Friends/Family) ,[object Object],[object Object],[object Object]

Testing/Resources (Friends/Family): Segment Results

Parents With Hearing Loss ,[object Object],[object Object],[object Object]

Parents With Hearing Loss: Segment Results

Testing/Resources (Parents) ,[object Object],[object Object],[object Object]

Testing/Resources (Parents): Segment Results

Helping Parents With Hearing Issues ,[object Object],[object Object],[object Object],[object Object]

Helping Parents With Hearing Issues: Segment Results

Awareness of Products (UNAIDED) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness of Products (UNAIDED): Segment Results

Awareness of Products (AIDED+UNAIDED) ,[object Object],[object Object],[object Object],[object Object]

Awareness (AIDED+UNAIDED): Segment Results

Would Purchase a Solution ,[object Object],[object Object],[object Object],[object Object]

Would Purchase a Solution: Segment Results

Amount Willing to Pay ,[object Object],[object Object],[object Object],[object Object]

Amount Willing to Pay: Segment Results

Would Buy For... ,[object Object],[object Object],[object Object]

Would Buy For... : Segment Results

Demographics of the Sample Note: Not all percentages will equal 100% due to rounding of individual answers.

Age ,[object Object],[object Object]

Education ,[object Object],[object Object],[object Object],[object Object]

Household Income ,[object Object],[object Object],[object Object],[object Object],[object Object]

Household Income: Segment Results

Race/Ethnicity ,[object Object],[object Object],[object Object]

Race/Ethnicity: Segment Results

Gender ,[object Object],[object Object]

Baby Boomer Hearing Loss Survey

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