The document outlines branding and communication strategies provided by a company called 360 Branding. It discusses services related to brand strategy and activation, creative development, brand implementation and campaign management. Specific capabilities mentioned include brand research, social media marketing, internal communications, and talent acquisition. The remainder of the document provides examples of work for clients in various industries and discusses branding approaches for areas like careers, onboarding, and consumer marketing.
2. 360 Branding
Brand Consumer Talent Internal Social Media
Research & Marketing Acquisition Comm. Marketing
Discovery Strategy and
Activation
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3. About Brandemix
Brand Strategy & Activation
• Research
• Brand Architecture
• Brand pillars/positioning
Creative Development
• Planning, executing and monitoring specific initiatives
- digital, print, experiential
Brand Implementation and Campaign Management
• Tactical on-demand ad creation and global placement
• Web/Social Web
• Analytics/Metrics
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18. Process Timeline
DEFINE/ALIGN: WEEK 1
• Meet with all project stakeholders to create review:
- Goals and objectives
- Relevant information
- Project budget and timeline
DESIGN: WEEK 2 – 4
• Design/launch Research plan
- Executive Interviews
- Qualitative/Quantitative research
- Customer Research
• Conduct materials audit
- Print
- Online
- Other
• Create Brand Architecture/Design Roll Out and Deliverables
REFINE: MONTH 3 – 4+
• Launch/analyze research
- Plan/manage activation event
- Review/recommend post-project deliverables
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19. Employer Value Proposition
Success Criteria
ACHIEVABLE/ASPIRATIONAL
• Would this provide an achievable stretch?
BRAND/BUSINESS ALIGNMENT
• Does it align with the core values/business mission / client proposition? (will it reinforce
the qualities / competencies you want from Associates?)
CREDIBLE
• Does it ring true? (in terms of the organization at its best
DISTINCTIVE
• Is it distinctive? (in terms of being distinctively strong or differentiating)
ENGAGING/ENERGIZING
• Is it compelling / emotive?
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39. HR Branding
EXECUTIVES & MANAGERS
We are your strategic partner in achieving business results
through people, helping you to attract, develop, reward,
retain and advance the right people for the right purpose at
the right time.
ALL EMPLOYEES
We help you achieve your goals for professional
development, provide security for your family and your
future, contribute to and get the most value out of your
experience at the New York Life.
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54. Onboarding
2 WEEKS PRIOR TO START
New Employees Welcome Package:
Product/neighborhood discount coupons
• E-cards to supervisor and to new hire
• Supervisor---”Is everything ready for your new hire?”
• New Employee---”Are you ready to start?”
1 WEEK AFTER START
Engagement E-cards
• The “CFS Mission/Vision/Values”
• The part each employee plays in the CFS Brand”
• Link to important CFS information on career path and personal development
2 WEEKS AFTER START
Survey E-cards
• Supervisor-- Satisfaction Survey
• New employees-- Link to Online Survey Onboarding process
6 MONTHS AFTER START
Survey E-cards
• Sent to new employees
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64. Here’s Our Plan
• Make the most of your message
• Make the most of your money
• Make the most of your media options
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65. Ideas and Implementation – FREE APPS
COLLEGES MARKET EASY,
NO-FEE SELL TO APPLICANTS
By Jacques Steinberg
Published: January 25, 2010
Over the last few years, the tiny College of Saint
Rose in Albany has seen applications increase at
least 25 percent annually, minority admissions
rise and its standing in the U.S. News and World
Report rankings climb more than 20 rungs.
Last fall the college sent out 30,000 bright red
“Exclusive Scholar Applications” to high school
seniors that promised to waive the $40
application fee, invited them to skip the dreaded
essay and assured a decision in three weeks.
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66. Enhancing Your Website
THE ONLINE EXPECTATIONS OF PROSPECTIVE COLLEGE STUDENTS AND THEIR PARENTS
• 1 in 5 students will remove a school from consideration due to a bad web experience
• Students and parents prefer to click on links related to academics and programs of study
• 27% of students with Facebook accounts, visit the college’s page before the web site
• 93% of students with an email address will provide it to the school for more information
• 55% watch videos on college web sites
• 14% of students with cell phones have browsed a college site on their mobile device
• 86% use email and check it at least once per day
• 82% of prospective students own a cell phone
• 77% use the online calculators for tuition costs and scholarships
• 53% instant message admissions reps
• 44% complete online application form
• 65% will schedule a visit through the web site
• 40% of students will use the college’s interactive map, 30% of those students said it would
influence how they felt about the school
• 68% of students never read a college blog, and only 9% of students use Twitter
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67. Developing a Blog/Video Strategy
E-Expectations Class of 2007 Report:
Engaging the “Social Networking”
Generation
Ronné Patrick Turner, Dean of
Admissions at Northeastern University,
has received 6,000 hits on her blog since
it launched in October.
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