Academy Of Marketing Paper 2009 Green Consumers And Flying Behaviours

The decision of whether or not to fly: A pilot study of Green consumers Claire Carlile, Seonaidh McDonald, Caroline Oates, Maree Thyne and Leigh-Ann McMorland Academy of Marketing 2009

Background ,[object Object],[object Object],[object Object]

Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]

Approaches Found ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Compromise in favour of mundane criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]

Compromise in favour of other ideals ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Compromise in favour of other ideals

Compromise by restricting or reducing flights ,[object Object],[object Object],[object Object],[object Object]

Compensate with other behaviours ,[object Object],[object Object],[object Object]

Not flying ,[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Cognitive Dissonance ,[object Object],[object Object],[object Object],[object Object]

Marketing Implications ,[object Object],[object Object]

Further Research ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Academy Of Marketing Paper 2009 Green Consumers And Flying Behaviours

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Academy Of Marketing Paper 2009 Green Consumers And Flying Behaviours