1. 25.11.13

2. This Week...
Exercise ticket machine, Kmart Christmas bells, first hand, station toboggan, #lookup
in Piccadilly Circus
Exercise ticket machine
Olympic Changes
Kmart Christmas Bells
Kmart
First Hand
Royal Roads University
Station toboggan
Vodafone Madrid
#lookup in Piccadilly Circus
British Airways

3. Exercise Ticket Machine
Olympic Changes
To promote exercise and the 2014 Olympics, Olympic
Changes installed a very special ticket machine at a
Moscow subway station. Instead of accepting money as
payment, the high-tech ticket machine only accepted
exercise. Riders could receive a free ticket by standing in
front of the machine’s camera, and performing 30 squats
or lunges.

4. Kmart Christmas Bells
Kmart
Last week’s Ignition had the sophisticated NBA’s Jingle
Bells. This week’s offering from Kmart is along the same
lines but slightly less…traditional.
However they have managed to get serious news coverage
during the week.
It’s a cross promotion between Kmart and Joe Boxers.

5. First hand
Royal Roads University
To launch Royal Roads University’s brand campaign, they
placed a billboard in a shopping mall and invited people to
connect with an alumnus. When people pushed the
‘connect’ button they didn’t really get what they expected.

6. Station Toboggan
Vodafone Madrid
During the summer Vodafone Spain paid €3m to rebrand
Madrid’s red line to ‘Line 2 Vodafone’ for three years.
In addition, they took over Madrid’s Sol station and used it
as a platform to stage an experiential stunt to show the
difference between 3G and 4G i.e. speed.
Their
experiential toboggan did exactly what it said on the tin.

8. #lookup in Piccadilly Circus
British Airways
In a claimed world first campaign, the new British Airways
#LookUp billboards in Piccadilly Circus, have some pretty
cool tech behind them, allowing a simple, yet very effective
story to be told. Courtesy of a little digital magic, the young
man in this poster really does know when it’s a British
Airways plane that’s flying over it’s head.
As British Airways planes fly over the ClearChannel digital
outdoor sites through the Heathrow flight path, they trigger
advertising creative showing real-time data of that plane,
including destination and flight number; including a
weather feed that reads the cloud height to ensure the
plane is visible before showing the advert!