Amazon revealed plans to launch a drone delivery service called Amazon Prime Air in 2015. Greenpeace launched a campaign to save the Arctic from oil drilling and climate change featuring "Santa Claus" asking for help. A French media company partnered with a streaming service to launch "Insomny Coffee", a special blend allowing customers free trials. Burger King created pre-roll ads that mock pre-roll ads to promote their brand. IKEA Switzerland launched a website to match people who want company for Christmas Eve through the 26th to avoid empty chairs at their celebrations.
2. This Week...
Flying delivery drones, save Santa‟s home, Insomny coffee, BK Hates Pre-Rolls, no
empty chairs at Christmas
Flying delivery drones
Amazon Prime Air
Save Santa‟s Home
Greenpeace
Insomny coffee
Canal Play
BK Hates Pre-Roll Ads
Burger King
No empty chairs at Christmas
IKEA
3. Flying delivery drones
Amazon Prime Air
Amazon founder and CEO Jeff Bezos is known for
making big bets in the world of innovation, and last
Sunday night on 60 Minutes he revealed what might be
one of his biggest: product delivery by flying robot
drones. The service is called Amazon Prime Air and it's
set for rollout sometime in 2015.
Amazon are one of the world's most notoriously
secretive organizations, so questions are being asked
why they‟re suddenly showing off prototypes?
Apparently it‟s to give Amazon‟s image a lift, and they
choose the day before Cyber Monday to do this. They
also got CBS to give them 14 minutes of free advertising
essentially – nice work from Amazon!
4. Save Santa‟s Home
Greenpeace
In Greenpeace‟s latest campaign, they are looking to save
the Arctic from the impact of global warming and oil
drilling. And to do so they‟ve jumped on the holiday
season by having „Santa Claus‟ plea to the public for help
after his cries for help to President‟s Obama and Putin, and
all other world leaders have been ignored.
The campaign is supported by Vivienne Westwood, Jude
Law, Paul McCartney, Madonna and Jarvis Cocker - some
of whom have created a special „Save Santa‟s Home‟
holiday card which can be sent from the site:
www.savesantashome.org
While the viral video is not exactly ground-breaking, it
does help to reinforce the campaign‟s pull by presenting
this holidays leading character looking forlorn world-weary.
Eagle-eyed viewers may also notice that Greenpeace‟s
dishevelled Santa is played by one of Downtown Abbey‟s
regular cast members.
5. Insomny Coffee
Canal Play
Canal Play is the french version of Netflix, pay once a
month and have access to unlimited movies and series.
They launched Insomny Coffee to help people watch
movies and series day and night.
The French PR company Buzzman, collaborating with
Canalplay, have created a special blend of 100% Arabica
coffee that can be ordered online (as pods, ground or as
beans).
The coffee is called “Insomny” – thus referring to the
habits of many diehard streaming users – and a code
found on the package then allows customers to enjoy a 2month free trial of Canalplay streaming services.
6. BK Hates Pre-Roll Ads
Burger King
According to Burger King – people hate pre-roll
advertisements, in particular people who are trying to
watch videos on YouTube.
In response to this, Burger King‟s New Zealand based
agency has created over 60 variations of a pre-roll
ad, designed to look like it‟s mocking pre-roll ads.
The spots each provide commentary on the YouTube video
being queued, while also cleverly including a Burger King
advertisement. Creating an ad that makes fun of ads –
what next….?!
7. No empty chairs at Christmas
IKEA
Christmas is a time that‟s best spent with good friends,
family, and delicious to food to round it all off. There are
times when people end up alone at Christmas though,
which is why IKEA Switzerland has offered a helping hand
with a new initiative called “No Empty Chairs at Christmas.”
The company‟s dedicated site offers a match-making (not
dating) service that means people won‟t have to be alone
between December 24-26th.
Basic information like whether users want to be guests or
hosts, where they live in Switzerland, which language they
speak, how many places they are looking for/offering and if
they will have kids with them is required by the site. Photos
are uploaded to shed a little more light on the potential
guests or hosts – who have to be over 18 – along with a
few lines about themselves.
Unsurprisingly IKEA take no responsibility for what happens
next. They‟ve said that the site is only a platform to find
companions for the time of celebrations, and the brand is
not responsible for users‟ decisions to invite somebody or
go to somebody found on the site.
