1. 06.08.12

2. This Week...
Twitter hotel, baba baby app, the Rav4 outdoor website, epic challenge, goodbye
damage
Twitter hotel
Sol Wave House
Baba Baby App
Bepanthol
The Rav4 outdoor website
Toyota
Like vending machine
Pepsi
Goodbye Damage
Fructis

3. This hotel is for those who seek to tell everyone about
their holiday, day by day, cocktail by cocktail! Located in
Majorca, the Sol Wave House harnesses the power of
social media as a way to enhance its overall hotel
experience. The hotel see it as a way for guests to join a
community and share what they would already be
sharing on their holidays anyway.
Every corner of the hotel is designed to help strike up
new conversations, make friends and enjoy unique
experiences.
They really drive home the Twitter theme at Sol Wave
House with #TwitterPoolParty on Fridays where you can
drink a Twitter-inspired cocktail and shot and there is the
Twitter Party Suite. These private party suites host up to
four guests and come with bubbly, blue balloons,
hashtag licorice, and a mirror that provokes a tweet-
worthy moment. Guests can make requests such as
filling the minibar with #FillMyFridge and send food and
drink orders to others by the pool via a tweet to
@SolWaveHouse.
Twitter hotel
Sol Wave House

4. Baba Baby App
Bepantol
New parents use the internet for all things baby. Recent
research shows that new and expectant Moms spend
35% more time online than the general population. In
addition, smartphone usage for new Moms
increases: 36% of women purchase a smartphone as a
result of becoming a mum, while 59% of mothers called
it their do-everything device.
A good example of a brand capitalising on this
opportunity comes from Brazil for the brand
Bepantol. They created the Babá Bepantol Baby app
which turns two iOS devices into a baby monitor. From
a utility perspective it can potentially eliminate the need
to buy a baby monitor, or provide an ad-hoc baby
monitor for situations where the family is away from
home. The app allows parents to talk to their children,
provide ambient light around the baby, play lullabies,
etc.

5. The Rav4 outdoor website
Toyota
An interesting concept from Toyota whereby they’re
encouraging people to ‘bike the web’ instead of ‘surf the
web’.
In a bid to illustrate the adventurous image of Toyota’s Rav4,
a compact 4x4 SUV, the car manufacturer built an outdoor
website on the Bryanston Cycle Park in Johannesburg, to
illustrate that with the Toyota Rav4, users can go for real
adventures any time.
Sections from the Rav4 website were brought to life on a
1.8km cycling track that was fitted with sensors, custom-built
option bars and WiFi. Cyclists could literally use their bike as
a cursor and navigate their way through the outdoor site.
Choosing an option would trigger other buttons along the
trail to change. Information would pop up along the track as
the cyclists go through the different ‘web pages.’ The
participants were also able to tweet during their ride by
tapping on wooden Twitter buttons along the tack.
As a nice finishing touch, cyclists were prompted to book
their test drives and a tree stump printed out their test drive
booking slip which also served as their entry to a
competition.

6. Like Vending Machine
Pepsi
The two biggest Cola brands keep upping the ante in terms
of vending machines. While Coke brought together Indians
and Pakistanis in their ‘Small World Machines’ Pepsi in
Belgium built a machine that combined a free sample can
with a Like on Facebook.

7. We’re seeing more and more examples of brands who
are using outdoor in an engaging and interactive
manner, really trying to differentiate in this space.
This one is from Fructis, and they’ve set up a mock
scenario whereby a girl who is seemingly imprisoned, is
inside the 6 sheet, and is looking to speak to people
involved in a certain crime. They share the same story,
the same crime – they all have damaged hair. However,
all is in hand, they just need to use Fructis goodbye
damage product, and in the 3 applications, they will
have reversed 1 years worth of damage!
Goodbye Damage
Fructis