Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014

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Presentation slides from my presentation on Resetting Your Mobile Strategy for Convergence in 2014 at Innotech Austin, October 16, 2013.

Technologie Business

RESETTING YOUR MOBILE STRATEGY FOR
CONVERGENCE IN 2014
C.K. SAMPLE III
VP OF TECHNOLOGY & ENGINEERING

Wednesday, October 16, 13

IF YOU WANT TO HELP SPREAD
THIS PRESENTATION THEN
#MOBILESOCIETY
#INNOTECHATX
FOLLOW @CKSAMPLE &
@CHAOTICMOON

Wednesday, October 16, 13

WE KNOW WHAT LARGE BRANDS NEED

Wednesday, October 16, 13

WE ALSO LIKE TO EXPERIMENT & INNOVATE

Wednesday, October 16, 13

WANT TO KNOW MORE?

Wednesday, October 16, 13

WANT TO KNOW MORE?

GOOGLE “CHAOTIC MOON”

Wednesday, October 16, 13

A BRIEF LOOK BACK AT

THE PAST DECADE

Wednesday, October 16, 13

10 YEARS AGO IN LATE 2003...

Wednesday, October 16, 13

IN 2007, STEVE JOBS CHANGED THE WORLD

Wednesday, October 16, 13

IN 2007, STEVE JOBS CHANGED THE WORLD

A REAL MOBILE BROWSER

Wednesday, October 16, 13

IN 2007, STEVE JOBS CHANGED THE WORLD

A REAL MOBILE BROWSER
A DATA DEAL WITH AT&T

Wednesday, October 16, 13

IN 2007, STEVE JOBS CHANGED THE WORLD

A REAL MOBILE BROWSER
A DATA DEAL WITH AT&T
SELF-CONTAINED APPLICATIONS
Wednesday, October 16, 13

IN 2008, AN APP ECONOMY WAS BORN

Wednesday, October 16, 13

IN 2008, AN APP ECONOMY WAS BORN

$0.99 OR FREE

Wednesday, October 16, 13

IN 2008, AN APP ECONOMY WAS BORN

$0.99 OR FREE
IN APP PURCHASES

Wednesday, October 16, 13

IN 2008, AN APP ECONOMY WAS BORN

$0.99 OR FREE
IN APP PURCHASES
SUBSCRIPTIONS
Wednesday, October 16, 13

IN 2010, WE GOT A BIGGER SCREEN

http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/

Wednesday, October 16, 13

IN 2011, GOOGLE COUNTERED...

Wednesday, October 16, 13

IF YOU ARE HERE TO LEARN WHAT YOUR
MOBILE APP STRATEGY SHOULD BE YOU
ARE THINKING ABOUT IT WRONG

Wednesday, October 16, 13

SHOULD YOU BUILD A MOBILE WEBSITE?

Wednesday, October 16, 13

SHOULD YOU BUILD A MOBILE WEBSITE?

NO

Wednesday, October 16, 13

SHOULD YOU BUILD A MOBILE WEBSITE?

NO
STEVE JOBS SOLVED WEB ON MOBILE
IN 2007

Wednesday, October 16, 13

A BRIEF LOOK AT

NOW

Wednesday, October 16, 13

http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strongsmartphone-growth-continues
Wednesday, October 16, 13

PLANNING FOR

TOMORROW

Wednesday, October 16, 13

IF YOU ARE PLANNING A SEPARATE MOBILE
STRATEGY AND YOU ARE NOT BETTING ON
CONVERGENCE THEN YOUR DIVIDED
STRATEGY WILL FAIL

Wednesday, October 16, 13

MOBILE MATTERS BECAUSE EVERYTHING IS
MOBILE NOW. THERE IS NO SEPARATE
STRATEGY THAT ISN’T MOBILE.

Wednesday, October 16, 13

YOUR STRATEGY NEEDS TO BE FOCUSED ON
CONVERGENCE

Wednesday, October 16, 13

CONVERGENCE MEANS
USER-CENTERED DESIGN
ACROSS ALL PLATFORMS
SO YOU’RE PREPARED FOR THE
CONTINUED GROWTH OF BYOD

Wednesday, October 16, 13

ADOPTION

IS KEY

Wednesday, October 16, 13

NEED HELP?

HELLO@CHOATICMOON.COM
THANK YOU

Wednesday, October 16, 13

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Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014

1. RESETTING YOUR MOBILE STRATEGY FOR CONVERGENCE IN 2014 C.K. SAMPLE III VP OF TECHNOLOGY & ENGINEERING Wednesday, October 16, 13

2. IF YOU WANT TO HELP SPREAD THIS PRESENTATION THEN #MOBILESOCIETY #INNOTECHATX FOLLOW @CKSAMPLE & @CHAOTICMOON Wednesday, October 16, 13

3. Wednesday, October 16, 13

4. WE KNOW WHAT LARGE BRANDS NEED Wednesday, October 16, 13

5. WE ALSO LIKE TO EXPERIMENT & INNOVATE Wednesday, October 16, 13

6. WANT TO KNOW MORE? Wednesday, October 16, 13

7. WANT TO KNOW MORE? GOOGLE “CHAOTIC MOON” Wednesday, October 16, 13

8. A BRIEF LOOK BACK AT THE PAST DECADE Wednesday, October 16, 13

9. 10 YEARS AGO IN LATE 2003... Wednesday, October 16, 13

10. IN 2007, STEVE JOBS CHANGED THE WORLD Wednesday, October 16, 13

11. IN 2007, STEVE JOBS CHANGED THE WORLD A REAL MOBILE BROWSER Wednesday, October 16, 13

12. IN 2007, STEVE JOBS CHANGED THE WORLD A REAL MOBILE BROWSER A DATA DEAL WITH AT&T Wednesday, October 16, 13

13. IN 2007, STEVE JOBS CHANGED THE WORLD A REAL MOBILE BROWSER A DATA DEAL WITH AT&T SELF-CONTAINED APPLICATIONS Wednesday, October 16, 13

14. IN 2008, AN APP ECONOMY WAS BORN Wednesday, October 16, 13

15. IN 2008, AN APP ECONOMY WAS BORN $0.99 OR FREE Wednesday, October 16, 13

16. IN 2008, AN APP ECONOMY WAS BORN $0.99 OR FREE IN APP PURCHASES Wednesday, October 16, 13

17. IN 2008, AN APP ECONOMY WAS BORN $0.99 OR FREE IN APP PURCHASES SUBSCRIPTIONS Wednesday, October 16, 13

18. IN 2010, WE GOT A BIGGER SCREEN http://www.sampletheweb.com/2010/01/28/steve-jobs-grammar-gaffe-missing-helper-verb-in-ipad-presentation/ Wednesday, October 16, 13

19. IN 2011, GOOGLE COUNTERED... Wednesday, October 16, 13

20. IF YOU ARE HERE TO LEARN WHAT YOUR MOBILE APP STRATEGY SHOULD BE YOU ARE THINKING ABOUT IT WRONG Wednesday, October 16, 13

21. SHOULD YOU BUILD A MOBILE WEBSITE? Wednesday, October 16, 13

22. SHOULD YOU BUILD A MOBILE WEBSITE? NO Wednesday, October 16, 13

23. SHOULD YOU BUILD A MOBILE WEBSITE? NO STEVE JOBS SOLVED WEB ON MOBILE IN 2007 Wednesday, October 16, 13

24. A BRIEF LOOK AT NOW Wednesday, October 16, 13

25. TODAY... Wednesday, October 16, 13

26. Wednesday, October 16, 13

27. http://www.ccsinsight.com/press/company-news/1655-mobile-phone-sales-will-hit-186-billion-in-2013-as-strongsmartphone-growth-continues Wednesday, October 16, 13

28. PLANNING FOR TOMORROW Wednesday, October 16, 13

29. IF YOU ARE PLANNING A SEPARATE MOBILE STRATEGY AND YOU ARE NOT BETTING ON CONVERGENCE THEN YOUR DIVIDED STRATEGY WILL FAIL Wednesday, October 16, 13

30. MOBILE MATTERS BECAUSE EVERYTHING IS MOBILE NOW. THERE IS NO SEPARATE STRATEGY THAT ISN’T MOBILE. Wednesday, October 16, 13

31. YOUR STRATEGY NEEDS TO BE FOCUSED ON CONVERGENCE Wednesday, October 16, 13

32. CONVERGENCE MEANS USER-CENTERED DESIGN ACROSS ALL PLATFORMS SO YOU’RE PREPARED FOR THE CONTINUED GROWTH OF BYOD Wednesday, October 16, 13

33. ADOPTION IS KEY Wednesday, October 16, 13

34. NEED HELP? HELLO@CHOATICMOON.COM THANK YOU Wednesday, October 16, 13

Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014

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Innotech 2013: Resetting Your Mobile Strategy for Convergence in 2014