Tremor HIMA

Video the Way You Want It An Intro to Online Video

About Tremor Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ranked 12 th in comScore with 67% Reach #12 67% reach Tremor Media 126mm UV

Ranked 4 th in comScore Video Metrix Ad-Focus #4 Tremor Media

High Quality, Best-of-Breed Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Tremor Advantage… High Quality, Best-of-Breed Content “ Destination” sites (networks and portals) 0 2000 1200 200 1600 1800 1400 1000 600 800 400 0 The “mid-tail” and the “long-tail” ,[object Object],[object Object]

Targeting Capabilities Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 Premium Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Profiles Tremor can target unique, niche audiences across all of our core channels, ensuring that your campaign is seen by your target audience and only your target audience, including soccer moms, students, fitness fans and more.

Tremor Media’s Partners Advertisers Publishers

US Online Video Ad Spending (in millions) For brand advertisers, the engagement of video, combined with the Internet’s tracking and targeting capabilities, offers a highly accountable method to sway the hearts and minds of their target audience. How large is the Internet video universe? Overall, the US online video audience will reach 155 million this year, and increase by nearly 30 million by 2011, when the audience size will reach 183 million, according to eMarketer projections. TV Ad Dollars Are Moving Online US Online Video Viewers (in millions) +53% +52% +27% +26% Viewer attention rate Viewer awareness Consideration Favorability US Online Video Advertising vs. TV Ads, 2007 (% increase vs. TV) 52.3 69.6 90.2 114.3 135.5 155.2 168.5 176.0 183.0 2003 2004 2005 2006 2007 2008 2009 2010 2011 $40 $55 $85 $135 $225 $410 $775 $1,350 $2,100 $3,100 $4,300 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 *Source : eMarketer ; 06/07 *Source : Adweek ; 03/07 *Source : eMarketer ; 02/07

Coming Soon: More Brand Safe Video What amount of website video content do you think you will be doing in a year from now? ,[object Object],[object Object],[object Object],[object Object],Source: 2008 Web Influencers Survey, DS Simon Productions Inc. Much More More Same Less More+ Much More TV 30% 52% 17% 0% 82% Radio 24% 50% 24% 3% 74% Print 18% 58% 24% 0% 76% Web Media 21% 55% 23% 1% 76% Average 23% 54% 22% 1% 77%

Pre-Roll Viral/Widgets Video In-Banners Video Overlays Page Roll Video the Way You Want It Full-screen HD

Format: Pre-Roll ,[object Object],[object Object],[object Object],[object Object],*Pew Internet Online Video 2007

Format: Pre-Roll ,[object Object],[object Object],[object Object],[object Object],*Source: OPA 2007

Format: Banners with Video ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Format: Tremor’s Page Roll

Multiple Creative Options ,[object Object],[object Object],Single Video ,[object Object],[object Object],[object Object],Multi-video ,[object Object],[object Object],[object Object],Content Sponsorship

Full-Screen HD ,[object Object],[object Object],[object Object]

Format: Video Overlays ,[object Object],[object Object],[object Object],[object Object]

Widgets ,[object Object],[object Object],[object Object],[object Object],Widgets are being implemented by many of the 69 million adults and 15 million teens eMarketer estimates will be using social network sites in 2008. “ Widgets are absolutely where the action is today. They make the Net more fun, useful, and customizable for users.” –CNN Money

Benefits of Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore Media Metrix, May 2008

Widget Opportunities Put your brand in front of a loyal, engaged audience ,[object Object],[object Object],[object Object],Custom Widget Music Widget ,[object Object],[object Object],[object Object],[object Object]

Custom Widget Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branded Widget Opportunities Reach Music Fans Everywhere and Create a Loyal, Built-In Audience with Multiple Engaging Branding Opportunities Branded Player Logo Lower Third Pre-Roll Curtains

Tremor Content Integration ,[object Object],[object Object],[object Object]

MommyCast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click here to view MommyCast

Considerations When Buying Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post-Buy Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Effectiveness Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical Campaign Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The PreRoll Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jupiter Research 8/08

A Balanced Value Exchange US Adult Internet Users Who Are Willing to Pay to Watch Their Favorite Video Content* Online, November 2006 (% of respondents) Note: *TV shows or movies Source: Piper Jaffray & Co., "2006 Piper Jaffray Online Media Survey," February 2007, Jupiter Research 9/08 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Variations in Video Length Acceptance ,[object Object],[object Object],Source: Dynamic Logic’s AdReaction Study, October 2007; n=530 U.S. respondents Average Length of Ads (In Seconds) Excluding Those Unwilling to Watch Any Advertising Length Of Video Clips

Notice the length of the ad….

Now, notice the length of the content…

Attitudes Towards Video Ads Attitudes* of US Online Video Viewers toward Online Video Advertisements April-May 2007 (% of respondents) 54% 52% 44% 32% 56% Prefer online video ads to be related to the content Advertisements are a fair way for Web sites to provide free professionally produced videos Prefer watching online ads in exchange for not paying to see favorite online videos Online video ads are a convenient way to get information about products and services Would watch an online video ad because it is just like watching ads on TV Note: n=1,422; *top two box Source: Online Publishers Association (OPA) and OTX, "Frames of Reference: Online Video Advertising, Content and Consumer Behavior,“ June 6, 2007

Not all Content is Created Equal There is a large gap between what people are watching and what people are willing to pay for, or participate in a “value exchange” Source: The Diffusion Group, 2008 Short-clip 20.4% Long-form 2.2% UGV 42.4% Other 35% Short-clip 54.8% Long-form 41.6% UGV 3.7%

Tolerance: Length & Quality Matter ,[object Object],[object Object],[object Object],[object Object],Would not change frequency of YouTube visits 21% Not sure 6% Would visit YouTube a little less 42% Would visit YouTube a lot less 31%

Tremor Research Has Found… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What It Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video As A Direct Response Vehicle 22% Checked out company Web site 19% 19% 16% 15% 13% 12% 9% 9% 5% 4% Searched for information about the product Clicked on banner ad that accompanied video Talked to friends/family about the product Went to store to check out product Requested information about product Made a purchase Forwarded video ad to friends/family Signed up for product/service trial Called toll-free number to find out more Ordered subscription US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents) Note: n=1,135 Source: Online Publishers Association (OPA) and OTX, "Frames of Reference: Online Video Advertising, Content and Consumer Behavior,“ June 6, 2007

Pricing Models To Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Click to Continue Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Click to Continue Pricing ,[object Object],[object Object],[object Object]

Case Studies A Look At How Picking The Right Format & Pricing Drives Success

Case 1: Network Tune-In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case 1 Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case 2: Debut Cable Series ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case 2 Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case 3: DRTV – Financial Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case 3 Solution ,[object Object],[object Object],[object Object]

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