1. taylornick.com Social Media is the next big movement in the future of business. Problem: Most people either don’t know about it, don’t know how to use it, or are intimidated by it. Many people just don’t have the time to keep up with the maintenance. Businesses aren’t staying current in their market, because they aren’t making a strong online presence.

2. taylornick.com Mission – To be the most cost-effective way to make any business stand out in their field using today’s technology. Vision – To help clients keep up with modern technology and help them to have a competitive advantage over their competition. Value – We do all the work for you, and make YOU look like an expert! Strategy – To have lower costs, more customizable packages, and more one-on-one interaction with clients than our competition. Solution

3. taylornick.com Social Media Benefits: Inexpensive or FREE marketing, increase brand recognition, network with more people and grow you customer base, and communicate one-on-one with customers! Over 50% of the world's population is under 30-years-old, and 96% of them have joined a social network. Facebook tops Google for weekly traffic in the U.S. 1 out of 8 couples married in the U.S. last year met via social media. Imagine how many businesses found customer via social media last year! Industry

4. taylornick.com Social Media can be used by anyone in any business or social setting, however, we will specifically target those that: - understand the benefits of social media for their business. - understand why they NEED it in today’s market. - don’t want to set up or manage their social media. - are intimidated by it. - have been using print or TV advertising that just isn’t working . We are NOT targeting individuals that are not excited about getting, and we are not targeting clients that expect to see immediate results.

5. taylornick.com There are other competitors out there for social media management, especially since it an international online market. We will set ourselves apart by having very competitive prices and by communicating one-on-one with customers. Our TOP competitors would be Let’s Get Social, Kate Buck Jr., and businesses/individuals that feel they can do the work themselves. Our competition advertise mostly online. We plan to advertise online, but also to send out postcards in the mail to reach potential clients that AREN’T online.

6. taylornick.com Business Model : Provide a service for clients that will enable to them to bring in more business without doing any hard work. Help clients keep their business current with the newest cutting-edge marketing strategies - without having to pay out high salaries to a marketing team. Explanation of Assumptions: Our plan is to in 2011, have 10 clients using our Silver Package, then by 2012 have upgraded 5 of those to the Gold Package, and by 2013, have 10 clients using the Gold Package, 5 using the Silver Package, and a few custom brandings or sites created for clients.