Ideas, tips and best practices for using social media and online communications tools for teachers in career and technology education.
Presented July 17, 2012 at the KACTE annual summer conference, Louisville, Ky., by Chris Celek, owner of Celek Media Consulting, a social media consultant based in Cincinnati and Dayton, Ohio.
Social Media & Career Technology Education Teacher: How to Connect with Students and Parents Online
1. Put Social Media
to Work
Distinguish yourself by becoming an
online networking leader to connect with
students, parents and your community
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2. Why should we spend
any time on this?
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3. What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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4. Why should we spend
any time on this?
73 percent of U.S. residents use social media
at least once per week.
Nielsen Online
April 2010
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5. Why should we spend
any time on this?
• Facebook rivals reach of traditional media
• 47% visits Facebook daily; 55% watch TV; 37% listen
to radio; 22% read newspapers
Nielsen Online
April 2010
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6. Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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7. Why should we spend
any time on this?
67% of U.S. companies adopted social media
in the past 18 months.
Bloomberg-Business Week
Nov. 30, 2010
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8. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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9. The world’s gone Twitter
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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10. What happens
when you Tweet
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11. What happens
when you Tweet
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12. What happens
when you Tweet
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13. Twitter for groups
#
• Search by topics, events,
names.
• Put hashtag in front of
name, word:
#KyEdTech
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14. Teaching a Tweet at a Time
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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15. Teaching a Tweet at a Time
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16. Teaching a Tweet at a Time
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17. Teaching a Tweet at a Time
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22. #140Conf EDU this summer
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23. Follow Me on Twitter
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24. Follow Me on Twitter
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25. Follow Me on Twitter
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26. Facebook — OMG!
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27. Facebook to
spotlight your
students
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28. Facebook to Show, not Tell
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29. Facebook to Show, not Tell
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30. Facebook to Show, not Tell
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31. Best Practice — Bookmarking
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32. Best Practice — Blogging
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33. Best Practice — Blogging
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34. Best Practice — Sources
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35. Best Practice — The Cloud
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36. Best Practice — Video Chats
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37. Best Practice — Conversation
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38. Best Practice — Tell Your Story
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39. YouTube is not a Dirty Word
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40. YouTube is not a Dirty Word
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41. YouTube is not a Dirty Word
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42. YouTube is not a Dirty Word
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43. YouTube is not a Dirty Word
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44. Best Practice — Show Your Students
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45. Best Practice — Tell Your Story
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46. Best Practice — SlideShare
• Upload
presentations.
• Share
documents,
virtual
workspace.
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47. Linkedin for Experts
• Share what you
know.
• Provide
answers that
show you as
source, leader.
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48. Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.
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