At TELUS, you believe that the future is friendly because in this day an age, there is no need for consumers to be weary of new technology and it is essential for them to be aware the many benefits that they will experience from understanding it. Presently, features such as text messaging, video calling, as well as music and camera phones have become basic commodities for cell phone users and this has caused a shift in consumer attitudes and has lead to higher consumer expectations when buying a new cell phone. A decade ago these features were merely speculations of the distant future, and they are now part of our day-to-day routines.