Select findings from the Citrix Mobile Consumer Survey 2014 on mobile device etiquette, sponsored data plans and the user experience. Highlights about mobile health app uptake, mobile games by demographic, mobile data overages and the mobile user experience. For the full report register here: http://bit.ly/1jfUXmS

1. ways that mobile devices
are transforming what we
believe & how we behave
9

2. On average, users check their mobile
device at every meal for 3 days before
finally eating a meal without peeking at
their device.
Mobile devices are our new
favorite dining companion
1

3. Insight
Using a mobile device at
mealtime has become the new
normal, both when eating solo
or with dining companions.

4. 73% of women agree that
they are slightly addicted
to at least one game on
their mobile device.
Women have a crush on mobile games2

5. Insight
Conventional wisdom portrays
young men as being gaming
fanatics but women are very
passionate about gaming too.

6. • 82% of mobile users with
data limits have avoided
using an app because they
consume too much data.
• However… 58% of mobile
users still exceed their
monthly data limit.
“App Abstinence” doesn’t prevent
users from exceeding data limits
3

7. Insight
Mobile devices have become so
essential and embedded in peoples
lifestyles that data limits are not
enough to constrain usage.

8. • 53% of mobile fitness app users
begin to use them less regularly
within the first four weeks of the
download.
• 76% are using them less often within
the first 2 months.
The novelty with mobile
fitness apps wears off quickly
4

9. Insight
Fitness app developers need to
focus on establishing their
products as daily rituals with
users or risk having them become
the next piece of unused fitness
equipment moldering in the
basement.

10. Dads are more likely to believe that their kids
have a secret stash of social media apps
5

11. Insight
Parents may want to consider
using apps to monitor their child’s
social sites and quarantine their
mobile devices at bedtime.

12. 51% of Millennials think it’s acceptable to
sleep with their mobile device while in bed
6

13. 61% of Millennials think it’s acceptable to
use their mobile device while on the toilet
7

14. 25% of Millennials think it’s acceptable to
use their mobile devices while on a date
8

15. Insight
Mobile devices are pervasive —
nearly tethered to Millennials — so
mobile operators must provide
enough persistent connections and
reliably high Quality of Experience
to keep users consistently satisfied.

16. 33% of users will only wait 1-5
seconds for a mobile webpage
to load before they abandon.
The show must go on…. quickly9

17. Insight
To remain popular and drive user
engagement, content providers
need to create and deliver content
that loads quickly on mobile
devices.

18. © 2014 Citrix
Findings for this presentation are based on:
• A consumer survey of 1,000 U.S. adult smart phone or tablet
owners ages 18 and older conducted by Wakefield Research on
behalf of Citrix in January 2014.
• The February 2014 Citrix Mobile Analytics Report. Click here to
download the full report.