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Andy Choi
MSc LIM part-time student
*E-learning
*Use of
   e-resources …

   *
* E-resources – a broad definition
  * Electronic files / CD-ROMs
* E-resources – definition in library science book:
   * websites with content management system on
      the Internet (Yu & Breivold, 2008)
* E-resources – definition in this study:
   * library catalogue, e-journals, search engine
  *   (e.g. ISI Web Of Knowledge, Proquest, Emerald, GoogleScholar)

  * Searchable online user interface


            *
*How e-learners
search for
information …

    *
*E-learners may sometimes failed to
 locate required information
 accurately
*Novice Expert study:
 *novice information searchers could
   be trained to become more
   experienced information searchers

          *
*Novice Expert comparison
*10 years ago and Today
*Focus
 *Source selected
 *Search terms and search operators
  used
 *Tactics to generate search terms

                       *
*Transcription files translated from
 recording of information searching sections
*Reuse raw data from previous researches
*Participants:
  *Postgraduate research students (Novice)
  *Professor in Information science (Expert)
*Novice & Expert search on the same topic
*Similar settings for 10 years ago and today

                 *
*70 transcription files containing over
 350 information searching sections
*728 search statements from 148
 searching sections
   * 249 from “novice 10-years-ago
   * 67 from “expert 10-years-ago”
   * 247 from “novice today”
   * 165 from “expert today

                  *
Think-aloud protocol (TAP) recordings of
Information Search -> Transcript files

   Extract search statements

       Coding: identify search terms, search
       operators and tactics

           Calculate: Probability, Mean, Variance


               Presented in graphs and tables



                                               *
*
    Source Selected …
1. Variety of e-resources by novice
   and expert groups
2. Novice groups use more varieties
   of e-resources on the whole
3. Novice groups are more diverse in
   the choice of e-resources



                        *
Expert                           Novice

                                                                     today             10 years ago   today             10 years ago
                                                                     0.00%                            0.00%




                                                              0%
                                                                     0.61%
                                                                     0.00%
                                                                                                                           4.02%
                                                                                                      8.10%




                         HKUTO
                                    ERICDC
                                                                     13.33%




                                                 AltaVista




UKThesis
             LibPOLYU
                                                                                         17.91%       0.00%
                                                                                                                           0.80%
                                                                                                                           0.00%




                                                              10%
                                                                                                                           4.82%
                                                                     0.00%
                                                                     0.61%




             Lsoft
                                                                                                                           0.80%




                                                 ASCIA
                                                                                                                           0.00%
                                                                                                      17.81%




                         Informit
                                    ERICWEB




University
                                                              20%
                                                                     15.15%
                                                                                                                           2.41%
                                                                                                                           0.00%




                                                 ASFE
                                                                                                      1.21%
                                                                                                      0.00%                4.02%




                         InfoSeek
                                    FirstSrch




WebSpirs
                                                                                          0.00%




             MDConsult
                                                                     0.61%
                                                                     0.00%                            6.48%                3.21%




                                                              30%
                                                                     9.70%                            1.62%                5.62%
                                                                                                      2.43%




                                    Google
                         ISIWOS
             MEDLINE
WorldCat
                                                                                                                           1.61%




                                                 CatchWord
                                                                     0.00%               19.40%




                                                              40%
                                                                                                                           5.22%
                                                                     6.67%




                                                 DDC
                                                                                                      15.38%




             MichU
                                                                     0.00%                                                 6.02%




                         LibCUHK
                                                                                          0.00%




                                    GoogleBook




WWWVirtEE
                                                              50%
                                                                     9.09%                                                 0.00%
                                                                                                      0.81%
                                                                                                      0.00%
                                                                                                      1.21%
                                                                                                      0.00%

                                                 Deja




             NDLTD
                                                                                                      3.64%




YAHOO
                                                                     3.03%



                         LibHKALL
                                    GoogleHK
                                                                     0.00%
                                                                     0.61%                            0.00%
                                                                                                      0.81%
                                                              60%


                                                                                          0.00%
                                                                                          1.49%
                                                                                          0.00%                           26.51%

             PQ
                         LibHKU
                                                                                                      15.79%
                                                 DialogCarl




                                                                     19.39%
                                    GoogleSchr
                                                              70%




                                                                                         13.43%
             PQDT
                                                 EBSCO




                                                                                          0.00%       4.05%                0.00%
                                                                                                                           0.80%
                         LibHKU2




                                                                     0.00%                                                 0.80%
                                                                                                                           0.40%
                                                                                                                           0.00%
                                    GoogleTW




                                                                                                      0.40%
                                                                                                      0.40%
                                                                                                      0.00%                0.40%
                                                                                                                           0.80%
                                                              80%




                                                                                          0.00%
                                                                                                                           2.81%
                                                                                                                                       Novice Expert use of e-resources by information source




                                                                                                                           0.00%
                                                                                                                           0.40%
                                                                                         10.45%
                                                 Emerald
                                    HKULdlc
                         LibHUSU
             PQDTDAO




                                                                     21.21%                           19.84%              11.65%
                                                              90%




                                                                                          4.48%
                                                                                          1.49%                            0.80%
                                                                                                                           0.80%
                                                                                          0.00%
                                                                                          1.49%
                                                                                          0.00%
                                                                                          1.49%                            3.21%
                                                                     0.00%                            0.00%
                                                              100%
1. Variety of e-resources by novice
   and expert groups
2. Novice groups use more varieties
   of e-resources on the whole
3. Novice groups are more diverse in
   the choice of e-resources



                        *
Expert                           Novice

                                                                     today             10 years ago   today             10 years ago
                                                                     0.00%                            0.00%




                                                              0%
                                                                     0.61%
                                                                     0.00%
                                                                                                                           4.02%
                                                                                                      8.10%




                         HKUTO
                                    ERICDC
                                                                     13.33%




                                                 AltaVista




UKThesis
             LibPOLYU
                                                                                         17.91%       0.00%
                                                                                                                           0.80%
                                                                                                                           0.00%




                                                              10%
                                                                                                                           4.82%
                                                                     0.00%
                                                                     0.61%




             Lsoft
                                                                                                                           0.80%




                                                 ASCIA
                                                                                                                           0.00%
                                                                                                      17.81%




                         Informit
                                    ERICWEB




University
                                                              20%
                                                                     15.15%
                                                                                                                           2.41%
                                                                                                                           0.00%




                                                 ASFE
                                                                                                      1.21%
                                                                                                      0.00%                4.02%




                         InfoSeek
                                    FirstSrch




WebSpirs
                                                                                          0.00%




             MDConsult
                                                                     0.61%
                                                                     0.00%                            6.48%                3.21%




                                                              30%
                                                                     9.70%                            1.62%                5.62%
                                                                                                      2.43%




                                    Google
                         ISIWOS
             MEDLINE
WorldCat
                                                                                                                           1.61%




                                                 CatchWord
                                                                     0.00%               19.40%




                                                              40%
                                                                                                                           5.22%
                                                                     6.67%




                                                 DDC
                                                                                                      15.38%




             MichU
                                                                     0.00%                                                 6.02%




                         LibCUHK
                                                                                          0.00%




                                    GoogleBook




WWWVirtEE
                                                              50%
                                                                     9.09%                                                 0.00%
                                                                                                      0.81%
                                                                                                      0.00%
                                                                                                      1.21%
                                                                                                      0.00%

                                                 Deja




             NDLTD
                                                                                                      3.64%




YAHOO
                                                                     3.03%



                         LibHKALL
                                    GoogleHK
                                                                     0.00%
                                                                     0.61%                            0.00%
                                                                                                      0.81%
                                                              60%


                                                                                          0.00%
                                                                                          1.49%
                                                                                          0.00%                           26.51%

             PQ
                         LibHKU
                                                                                                      15.79%
                                                 DialogCarl




                                                                     19.39%
                                    GoogleSchr
                                                              70%




                                                                                         13.43%
             PQDT
                                                 EBSCO




                                                                                          0.00%       4.05%                0.00%
                                                                                                                           0.80%
                         LibHKU2




                                                                     0.00%                                                 0.80%
                                                                                                                           0.40%
                                                                                                                           0.00%
                                    GoogleTW




                                                                                                      0.40%
                                                                                                      0.40%
                                                                                                      0.00%                0.40%
                                                                                                                           0.80%
                                                              80%




                                                                                          0.00%
                                                                                                                           2.81%
                                                                                                                                       Novice Expert use of e-resources by information source




                                                                                                                           0.00%
                                                                                                                           0.40%
                                                                                         10.45%
                                                 Emerald
                                    HKULdlc
                         LibHUSU
             PQDTDAO




                                                                     21.21%                           19.84%              11.65%
                                                              90%




                                                                                          4.48%
                                                                                          1.49%                            0.80%
                                                                                                                           0.80%
                                                                                          0.00%
                                                                                          1.49%
                                                                                          0.00%
                                                                                          1.49%                            3.21%
                                                                     0.00%                            0.00%
                                                              100%
Novice         Expert


10-years-ago   Overall = 26   Overall = 13


   Today       Overall = 17   Overall = 12


  *
1. Variety of e-resources by novice
   and expert groups
2. Novice groups use more varieties
   of e-resources on the whole
3. Novice groups are more diverse in
   the choice of e-resources



                        *
Novice              Expert

                     Mean, µ=7.5         Mean, µ=8.1
                      SD, σ=1.26           SD, σ=2.2
    10-years-ago
                   µ + 2σ (75%)=10.02   µ + 2σ (75%)=12.5
                     Overall = 26        Overall = 13
                    Mean, µ=6.25         Mean, µ=5.0
                      SD, σ=1.79          SD, σ=1.66
       Today
                   µ + 3σ (88%)=11.62   µ + 3σ (88%)=9.98
                     Overall = 17         Overall = 12


*
1. Variety of e-resources by novice
   and expert groups
2. Novice groups use more varieties
   of e-resources on the whole
3. Novice groups are more diverse in
   the choice of e-resources



                        *
1. e-resources grouped by source
   type
2. Popular: Journal Article Databases
3. Decrease in use for library
   catalogue
4. Advent of Google Scholar

                        *
Directories



GoogleBooks




OtherSources
GoogleScholar
InternetSearch
GlobalCatalogue




LibraryCatalogue
DissertationDatabase
                                            0%
                                                     10%
                                                           20%
                                                                 30%
                                                                          40%
                                                                                50%
                                                                                      60%




JournalArticleDatabase
                                                 Directories
                                                 DissertationDatabase
                                                 GlobalCatalogue
                                                 GoogleBooks
                                                 GoogleScholar




8.84%
0.00%




1.20%
0.00%
0.80%
6.02%
5.22%
                                                 InternetSearch

                                        Novice




32.53%
45.38%
                                                 JournalArticleDatabase
                                                 LibraryCatalogue
                                                 OtherSources
                                                 Directories
                                                 DissertationDatabase
                         10 years ago
                                                 GlobalCatalogue
                                                 GoogleBooks
                                                 GoogleScholar


0.00%




4.48%
0.00%
1.49%
5.97%
0.00%
                                        Expert




                                                 InternetSearch



19.40%

13.43%
55.22%
                                                 JournalArticleDatabase
                                                 LibraryCatalogue
                                                 OtherSources
                                                 Directories
                                                 DissertationDatabase
                                                 GlobalCatalogue
                                                 GoogleBooks
                                                 GoogleScholar
9.72%



0.00%
1.62%
0.00%
9.31%
0.00%




                                                 InternetSearch
                                        Novice




15.38%



21.46%
42.51%



                                                 JournalArticleDatabase
                                                 LibraryCatalogue
                                                                                            Novice Expert Use of e-resources by source type




                                                 OtherSources
                         today




                                                 Directories
                                                 DissertationDatabase
                                                 GlobalCatalogue
                                                 GoogleBooks
                                                 GoogleScholar
9.70%




0.00%
0.61%
1.21%
0.00%
                                        Expert




                                                 InternetSearch
15.15%

12.12%
39.39%
21.82%




                                                 JournalArticleDatabase
                                                 LibraryCatalogue
                                                 OtherSources
1. E-resources grouped by source
   type
2. Popular: Journal Article Databases
3. Decrease in use for library
   catalogue
4. Advent of Google Scholar

                        *
*
    Search Words …
1. Search Words extracted by
   removing all search operators from
   search statements.
2. Today: more search words are
   used.
3. Expert: more diverse in number of
   search words used

                       *
Number of search words used in search statments
                 50%


                 45%


                 40%


                 35%


                 30%


                 25%


                 20%


                 15%


                 10%


                 5%


                 0%
                        1      2     3     4     5     6     7     8     9     10    11    12    13    15    16    17    20
10 years ago - Novice 4.66% 41.53%30.08%10.17% 7.20% 2.97% 1.69% 0.85% 0.85% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
10 years ago - Expert 4.48% 46.27%16.42% 5.97% 5.97% 2.99% 2.99% 2.99% 1.49% 2.99% 5.97% 0.00% 1.49% 0.00% 0.00% 0.00% 0.00%
today - Novice         3.51% 16.67%27.63%28.51%10.09% 3.07% 3.07% 0.00% 3.07% 1.32% 2.19% 0.88% 0.00% 0.00% 0.00% 0.00% 0.00%
today - Expert         5.92% 11.84%17.76%13.82%15.13%10.53% 1.32% 5.26% 2.63% 7.24% 1.97% 1.32% 0.66% 0.66% 1.32% 0.66% 1.97%
1. Search Words extracted by
   removing all search operators from
   search statements.
2. Today: more search words are
   used.
3. Expert: more diverse in number of
   search words used

                       *
Average number of search
           words used
6                                                      Expert -
                                                     today, 5.52
                                                                              Novice         Expert
5

                         Novice -    Expert - 10
                                                                    10-
                       today, 4.00 years ago, 3.91
4
                                                                            Mean, μ=2.99   Mean, μ=3.91
       Novice - 10                                                 years-
     years ago, 2.99                                                         SD, σ=1.43     SD, σ=2.99
3                                                                   ago

2


                                                                             Mean, μ=4     Mean, μ=5.52
1
                                                                   Today
                                                                             SD, σ=2.15     SD, σ=3.86
0



                                             *
1. Search Words extracted by
   removing all search operators from
   search statements.
2. Today: more search words are
   used.
3. Expert: more diverse in number of
   search words used

                       *
*
    Search Operators …
1. System Specific search operators
   (“w/”, “n/”, “site:”)
   e.g. ProQuest: Hong w/2 University
   e.g. Google: “course site:hku.hk”

2. Today: use less
3. Expert: more diverse in number of
   system specific search words used



                                   *
Number of system specific search operators used in search statments
                 100%


                 90%


                 80%


                 70%


                 60%


                 50%


                 40%


                 30%


                 20%


                 10%


                  0%
                          0          1          2          3          4          5             6    7       8       10
10 years ago - Expert 65.67%      11.94%      4.48%      8.96%      1.49%      1.49%      1.49%    2.99%   0.00%   1.49%
10 years ago - Novice 87.15%       5.22%      4.02%      3.21%      0.40%      0.00%      0.00%    0.00%   0.00%   0.00%
today - Expert          55.76%    13.33%      7.88%      7.27%      2.42%      3.64%      3.64%    3.03%   2.42%   0.61%
today - Novice          80.24%     9.27%      8.06%      1.21%      0.40%      0.00%      0.40%    0.40%   0.00%   0.00%
1. System Specific search operators
   (“w/”, “n/”, “site:”)
   e.g. ProQuest: Hong w/2 University
   e.g. Google: “course site:hku.hk”

2. Today: use less
3. Expert: more diverse in number of
   system specific search words used



                                   *
Average number of search
            operators used                             Novice         Expert
                                 Expert -
                                 today, 1
1.60                     Expert - .47
                         10 years            10-
1.40                                                 Mean, μ=0.24   Mean, μ=1.06
                         ago, 1.0           years-
                                                      SD, σ=0.71     SD, σ=2.02
1.20
                             6               ago
1.00


0.80      Novice -Novice -
0.60      10 yearstoday, 0                           Mean, µ=0.36   Mean, µ=1.47
          ago, 0.2 .36                      Today
0.40                                                  SD, σ=0.90     SD, σ=2.28
              4
0.20


0.00




                                        *
                        Total
1. System Specific search operators
   (“w/”, “n/”, “site:”)
   e.g. ProQuest: Hong w/2 University
   e.g. Google: “course site:hku.hk”

2. Today: use less
3. Expert: more diverse in number of
   system specific search words used



                                   *
*
    Search tactics …
The Framework          (Hembrooke et al. 2005)

1. Elaboration
   Details and sophistication intrinsic to user search
   attempts

2. Backtracking
   searcher reuses prior search terms over successive
   trials

3. Topic Terms
   searcher incorporate the topic words as their search
   terms

                         *
4. Plural Making or Taking
   a user repeatedly incorporates similar nouns into their
   search attempt with the slight modification of making
   the word plural or singular

5. Broadening
   user expands the scope of the search phrase over
   successive trials

6. Refining
   a subject begins broadly and narrows the search with
   increasing specificity


                         *
7. Kitchen Sink
   a searcher incorporates search terms related to the
   subject, but not specific to the query task

8. Poke-n-hope
   user expands the scope of the search phrase over
   successive trials




                        *
1. Highly used:
   Elaboration, Backtracking, Topic
   Terms
2. Expert:
   Elaboration, Broadening, Refining,
   and Kitchen Sink
3. Novice: Backtracking, Plural
   making or taking, Poke-n-hope
                        *
Expert today
               Novice today
                                                                                                                                                           100%
                                                                                                                                                                  120%




                                                                                                                       20%
                                                                                                                                     40%
                                                                                                                                               60%
                                                                                                                                                     80%




                                                                                                         0%




                              Expert 10 years ago
                                                    Novice 10 years ago
                                                                                                               Novice 10 years ago
                                                                                                                    Expert 10 years ago




                                                                              EL -
                                                                                                                       Novice today




78.95%
               57.50%
                              57.14%
                                                    30.19%
                                                                                                                             Expert today




                                                                          Elaboration
                                                                                                                       Novice 10 years ago
                                                                                                                     Expert 10 years ago




                                                                                           g
                                                                                         BT -
                                                                                                                              Novice today




89.47%
               85.00%
                              61.90%
                                                    69.81%
                                                                                                                                Expert today




                                                                                      Backtrackin
                                                                                                                              Novice 10 years ago
                                                                                                                             Expert 10 years ago
                                                                                                                                Novice today




                                                                                                    Terms




94.74%
               92.50%
                              90.48%
                                                    96.23%
                                                                                                                                 Expert today




                                                                                                  TT - Topic
                                                                                                               Novice 10 years ago
                                                                                                               Expert 10 years ago
                                                                                                               Novice today




2.63%
               7.50%
                              4.76%
                                                    1.89%
                                                                            Taking
                                                                          Making or
                                                                          PM - Plural                          Expert today

                                                                                                               Novice 10 years ago
                                                                                                               Expert 10 years ago
                                                                                         BR -


                                                                                                               Novice today



7.89%
               5.00%
                              9.52%
                                                    3.77%
                                                                                                               Expert today
                                                                                      Broadening




                                                                                                               Novice 10 years ago
                                                                                                               Expert 10 years ago
                                                                                 RF -




                                                                                                               Novice today
26.32%
               15.00%
                              19.05%
                                                    13.21%
                                                                               Refining




                                                                                                               Expert today

                                                                                                               Novice 10 years ago
                                                                                                                                                                         Comparsion of search tactics usage of Novice and Expert researchers




                                                                                                               Expert 10 years ago
                                                                            KS -

                                                                            Sink




                                                                                                               Novice today
                                                    9.43%



21.05%
               17.50%
                              23.81%
                                                                          Kitchen




                                                                                                               Expert today

                                                                                                                 Novice 10 years ago
                                                                                                               Expert 10 years ago
                                                                                                               Novice today
2.63%
                              9.52%
               27.50%
                                                    49.06%
                                                                                n-hope




                                                                                                               Expert today
                                                                               PH - Poke-
1. Highly used:
   Elaboration, Backtracking, Topic
   Terms
2. Expert:
   Elaboration, Broadening, Refining,
   and Kitchen Sink
3. Novice: Backtracking, Plural
   making or taking, Poke-n-hope
                        *
*
*Novice groups are more diverse in the
 choice of e-resources
  *Novice may not know how to choose e-
   resources
*Novice: less diverse in number of
 search words used
  *Novice may not be flexible enough to
   generate search words


                            *
*Novice: less system specific search
 operators used
  *Novice may not be familiar with
   particular e-resources
*Novice: Backtracking, Plural making or
 taking, Poke-n-hope
  *Make them aware of expert skills:
   Elaboration, Broadening, Refining, and
   Kitchen Sink


                            *
*   Bates, M. E. (2003). Are We Overloaded Yet? [Feature Article]. EContent, 26(2), 17-17.
*   Brand-Gruwel, S., Wopereis, I., & Vermetten, Y. (2005). Information problem solving by experts and novices: analysis of a complex cognitive skill. Computers in Human Behavior, 21(3), 487-508. doi:
    10.1016/j.chb.2004.10.005
*   Chu, S. K. W., & Law, N. (2005). Development of Information Search Expertise: Research Students' Knowledge on Databases. Online information review, 29(6), 621-642.
*   Chu, S. K. W., & Law, N. (2007). Development of information search expertise: postgraduate students' knowledge of search skills. portal: Libraries and the Academy, 7(3), 295-316.
*   Chu, S. K. W., & Law, N. (2008). Development of information search expertise of research students. Journal of Librarianship and Information Science, 40(3), 165-177. doi: 10.1177/0961000608092552
*   Connaway, L. S., & Powell, R. R. (2010). Basic research methods for librarians (5th ed.). Santa Barbara, Calif.: Libraries Unlimited.
*   Cothran, T. (2011). Google Scholar acceptance and use among graduate students: A quantitative study. Library & Information Science Research, 33(4), 293-301. doi: 10.1016/j.lisr.2011.02.001
*   Cotton, D., & Gresty, K. (2006). Reflecting on the think-aloud method for evaluating e-learning. British Journal of Educational Technology, 37(1), 45-54. doi: 10.1111/j.1467-8535.2005.00521.x
*   Halvey, M., & Jose, J. M. (2009). The role of expertise in aiding video search. Paper presented at the Proceedings of the ACM International Conference on Image and Video Retrieval, Santorini, Fira, Greece.
*   Hearst, M. (2009). Search user interfaces. New York: Cambridge University Press.
*   Hembrooke, H. A., Granka, L. A., Gay, G. K., & Liddy, E. D. (2005). The effects of expertise and feedback on search term selection and subsequent learning. Journal Of The American Society For Information
    Science And Technology, 56(8), 861-871. doi: 10.1002/asi.20180
*   Hölscher, C., & Strube, G. (2000). Web search behavior of Internet experts and newbies. Computer Networks, 33(1–6), 337-346. doi: 10.1016/s1389-1286(00)00031-1
*   Kang, R., & Fu, W.-T. (2010). Exploratory information search by domain experts and novices. Paper presented at the Proceedings of the 15th international conference on Intelligent user interfaces, Hong
    Kong, China.
*   Kim, Y.-M. (2011). Users' perceptions of university library websites: A unifying view. Library & Information Science Research, 33(1), 63-72. doi: 10.1016/j.lisr.2010.04.007
*   Lazonder, A. W., Biemans, H. J. A., & Wopereis, I. G. J. H. (2000). Differences between novice and experienced users in searching information on the World Wide Web. Journal of the American Society for
    Information Science, 51(6), 576-581. doi: 10.1002/(sici)1097-4571(2000)51:6<576::aid-asi9>3.0.co;2-7
*   Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & Management, 40(3), 191-204. doi:
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Novice and expert use of e-resources: A longitudinal study

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Novice and expert use of e-resources: A longitudinal study

  • 1. Andy Choi MSc LIM part-time student
  • 2. *E-learning *Use of e-resources … *
  • 3. * E-resources – a broad definition * Electronic files / CD-ROMs * E-resources – definition in library science book: * websites with content management system on the Internet (Yu & Breivold, 2008) * E-resources – definition in this study: * library catalogue, e-journals, search engine * (e.g. ISI Web Of Knowledge, Proquest, Emerald, GoogleScholar) * Searchable online user interface *
  • 5. *E-learners may sometimes failed to locate required information accurately *Novice Expert study: *novice information searchers could be trained to become more experienced information searchers *
  • 6. *Novice Expert comparison *10 years ago and Today *Focus *Source selected *Search terms and search operators used *Tactics to generate search terms *
  • 7. *Transcription files translated from recording of information searching sections *Reuse raw data from previous researches *Participants: *Postgraduate research students (Novice) *Professor in Information science (Expert) *Novice & Expert search on the same topic *Similar settings for 10 years ago and today *
  • 8. *70 transcription files containing over 350 information searching sections *728 search statements from 148 searching sections * 249 from “novice 10-years-ago * 67 from “expert 10-years-ago” * 247 from “novice today” * 165 from “expert today *
  • 9. Think-aloud protocol (TAP) recordings of Information Search -> Transcript files Extract search statements Coding: identify search terms, search operators and tactics Calculate: Probability, Mean, Variance Presented in graphs and tables *
  • 10. * Source Selected …
  • 11. 1. Variety of e-resources by novice and expert groups 2. Novice groups use more varieties of e-resources on the whole 3. Novice groups are more diverse in the choice of e-resources *
  • 12. Expert Novice today 10 years ago today 10 years ago 0.00% 0.00% 0% 0.61% 0.00% 4.02% 8.10% HKUTO ERICDC 13.33% AltaVista UKThesis LibPOLYU 17.91% 0.00% 0.80% 0.00% 10% 4.82% 0.00% 0.61% Lsoft 0.80% ASCIA 0.00% 17.81% Informit ERICWEB University 20% 15.15% 2.41% 0.00% ASFE 1.21% 0.00% 4.02% InfoSeek FirstSrch WebSpirs 0.00% MDConsult 0.61% 0.00% 6.48% 3.21% 30% 9.70% 1.62% 5.62% 2.43% Google ISIWOS MEDLINE WorldCat 1.61% CatchWord 0.00% 19.40% 40% 5.22% 6.67% DDC 15.38% MichU 0.00% 6.02% LibCUHK 0.00% GoogleBook WWWVirtEE 50% 9.09% 0.00% 0.81% 0.00% 1.21% 0.00% Deja NDLTD 3.64% YAHOO 3.03% LibHKALL GoogleHK 0.00% 0.61% 0.00% 0.81% 60% 0.00% 1.49% 0.00% 26.51% PQ LibHKU 15.79% DialogCarl 19.39% GoogleSchr 70% 13.43% PQDT EBSCO 0.00% 4.05% 0.00% 0.80% LibHKU2 0.00% 0.80% 0.40% 0.00% GoogleTW 0.40% 0.40% 0.00% 0.40% 0.80% 80% 0.00% 2.81% Novice Expert use of e-resources by information source 0.00% 0.40% 10.45% Emerald HKULdlc LibHUSU PQDTDAO 21.21% 19.84% 11.65% 90% 4.48% 1.49% 0.80% 0.80% 0.00% 1.49% 0.00% 1.49% 3.21% 0.00% 0.00% 100%
  • 13. 1. Variety of e-resources by novice and expert groups 2. Novice groups use more varieties of e-resources on the whole 3. Novice groups are more diverse in the choice of e-resources *
  • 14. Expert Novice today 10 years ago today 10 years ago 0.00% 0.00% 0% 0.61% 0.00% 4.02% 8.10% HKUTO ERICDC 13.33% AltaVista UKThesis LibPOLYU 17.91% 0.00% 0.80% 0.00% 10% 4.82% 0.00% 0.61% Lsoft 0.80% ASCIA 0.00% 17.81% Informit ERICWEB University 20% 15.15% 2.41% 0.00% ASFE 1.21% 0.00% 4.02% InfoSeek FirstSrch WebSpirs 0.00% MDConsult 0.61% 0.00% 6.48% 3.21% 30% 9.70% 1.62% 5.62% 2.43% Google ISIWOS MEDLINE WorldCat 1.61% CatchWord 0.00% 19.40% 40% 5.22% 6.67% DDC 15.38% MichU 0.00% 6.02% LibCUHK 0.00% GoogleBook WWWVirtEE 50% 9.09% 0.00% 0.81% 0.00% 1.21% 0.00% Deja NDLTD 3.64% YAHOO 3.03% LibHKALL GoogleHK 0.00% 0.61% 0.00% 0.81% 60% 0.00% 1.49% 0.00% 26.51% PQ LibHKU 15.79% DialogCarl 19.39% GoogleSchr 70% 13.43% PQDT EBSCO 0.00% 4.05% 0.00% 0.80% LibHKU2 0.00% 0.80% 0.40% 0.00% GoogleTW 0.40% 0.40% 0.00% 0.40% 0.80% 80% 0.00% 2.81% Novice Expert use of e-resources by information source 0.00% 0.40% 10.45% Emerald HKULdlc LibHUSU PQDTDAO 21.21% 19.84% 11.65% 90% 4.48% 1.49% 0.80% 0.80% 0.00% 1.49% 0.00% 1.49% 3.21% 0.00% 0.00% 100%
  • 15. Novice Expert 10-years-ago Overall = 26 Overall = 13 Today Overall = 17 Overall = 12 *
  • 16. 1. Variety of e-resources by novice and expert groups 2. Novice groups use more varieties of e-resources on the whole 3. Novice groups are more diverse in the choice of e-resources *
  • 17. Novice Expert Mean, µ=7.5 Mean, µ=8.1 SD, σ=1.26 SD, σ=2.2 10-years-ago µ + 2σ (75%)=10.02 µ + 2σ (75%)=12.5 Overall = 26 Overall = 13 Mean, µ=6.25 Mean, µ=5.0 SD, σ=1.79 SD, σ=1.66 Today µ + 3σ (88%)=11.62 µ + 3σ (88%)=9.98 Overall = 17 Overall = 12 *
  • 18. 1. Variety of e-resources by novice and expert groups 2. Novice groups use more varieties of e-resources on the whole 3. Novice groups are more diverse in the choice of e-resources *
  • 19. 1. e-resources grouped by source type 2. Popular: Journal Article Databases 3. Decrease in use for library catalogue 4. Advent of Google Scholar *
  • 20. Directories GoogleBooks OtherSources GoogleScholar InternetSearch GlobalCatalogue LibraryCatalogue DissertationDatabase 0% 10% 20% 30% 40% 50% 60% JournalArticleDatabase Directories DissertationDatabase GlobalCatalogue GoogleBooks GoogleScholar 8.84% 0.00% 1.20% 0.00% 0.80% 6.02% 5.22% InternetSearch Novice 32.53% 45.38% JournalArticleDatabase LibraryCatalogue OtherSources Directories DissertationDatabase 10 years ago GlobalCatalogue GoogleBooks GoogleScholar 0.00% 4.48% 0.00% 1.49% 5.97% 0.00% Expert InternetSearch 19.40% 13.43% 55.22% JournalArticleDatabase LibraryCatalogue OtherSources Directories DissertationDatabase GlobalCatalogue GoogleBooks GoogleScholar 9.72% 0.00% 1.62% 0.00% 9.31% 0.00% InternetSearch Novice 15.38% 21.46% 42.51% JournalArticleDatabase LibraryCatalogue Novice Expert Use of e-resources by source type OtherSources today Directories DissertationDatabase GlobalCatalogue GoogleBooks GoogleScholar 9.70% 0.00% 0.61% 1.21% 0.00% Expert InternetSearch 15.15% 12.12% 39.39% 21.82% JournalArticleDatabase LibraryCatalogue OtherSources
  • 21. 1. E-resources grouped by source type 2. Popular: Journal Article Databases 3. Decrease in use for library catalogue 4. Advent of Google Scholar *
  • 22. * Search Words …
  • 23. 1. Search Words extracted by removing all search operators from search statements. 2. Today: more search words are used. 3. Expert: more diverse in number of search words used *
  • 24. Number of search words used in search statments 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 15 16 17 20 10 years ago - Novice 4.66% 41.53%30.08%10.17% 7.20% 2.97% 1.69% 0.85% 0.85% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 10 years ago - Expert 4.48% 46.27%16.42% 5.97% 5.97% 2.99% 2.99% 2.99% 1.49% 2.99% 5.97% 0.00% 1.49% 0.00% 0.00% 0.00% 0.00% today - Novice 3.51% 16.67%27.63%28.51%10.09% 3.07% 3.07% 0.00% 3.07% 1.32% 2.19% 0.88% 0.00% 0.00% 0.00% 0.00% 0.00% today - Expert 5.92% 11.84%17.76%13.82%15.13%10.53% 1.32% 5.26% 2.63% 7.24% 1.97% 1.32% 0.66% 0.66% 1.32% 0.66% 1.97%
  • 25. 1. Search Words extracted by removing all search operators from search statements. 2. Today: more search words are used. 3. Expert: more diverse in number of search words used *
  • 26. Average number of search words used 6 Expert - today, 5.52 Novice Expert 5 Novice - Expert - 10 10- today, 4.00 years ago, 3.91 4 Mean, μ=2.99 Mean, μ=3.91 Novice - 10 years- years ago, 2.99 SD, σ=1.43 SD, σ=2.99 3 ago 2 Mean, μ=4 Mean, μ=5.52 1 Today SD, σ=2.15 SD, σ=3.86 0 *
  • 27. 1. Search Words extracted by removing all search operators from search statements. 2. Today: more search words are used. 3. Expert: more diverse in number of search words used *
  • 28. * Search Operators …
  • 29. 1. System Specific search operators (“w/”, “n/”, “site:”) e.g. ProQuest: Hong w/2 University e.g. Google: “course site:hku.hk” 2. Today: use less 3. Expert: more diverse in number of system specific search words used *
  • 30. Number of system specific search operators used in search statments 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 1 2 3 4 5 6 7 8 10 10 years ago - Expert 65.67% 11.94% 4.48% 8.96% 1.49% 1.49% 1.49% 2.99% 0.00% 1.49% 10 years ago - Novice 87.15% 5.22% 4.02% 3.21% 0.40% 0.00% 0.00% 0.00% 0.00% 0.00% today - Expert 55.76% 13.33% 7.88% 7.27% 2.42% 3.64% 3.64% 3.03% 2.42% 0.61% today - Novice 80.24% 9.27% 8.06% 1.21% 0.40% 0.00% 0.40% 0.40% 0.00% 0.00%
  • 31. 1. System Specific search operators (“w/”, “n/”, “site:”) e.g. ProQuest: Hong w/2 University e.g. Google: “course site:hku.hk” 2. Today: use less 3. Expert: more diverse in number of system specific search words used *
  • 32. Average number of search operators used Novice Expert Expert - today, 1 1.60 Expert - .47 10 years 10- 1.40 Mean, μ=0.24 Mean, μ=1.06 ago, 1.0 years- SD, σ=0.71 SD, σ=2.02 1.20 6 ago 1.00 0.80 Novice -Novice - 0.60 10 yearstoday, 0 Mean, µ=0.36 Mean, µ=1.47 ago, 0.2 .36 Today 0.40 SD, σ=0.90 SD, σ=2.28 4 0.20 0.00 * Total
  • 33. 1. System Specific search operators (“w/”, “n/”, “site:”) e.g. ProQuest: Hong w/2 University e.g. Google: “course site:hku.hk” 2. Today: use less 3. Expert: more diverse in number of system specific search words used *
  • 34. * Search tactics …
  • 35. The Framework (Hembrooke et al. 2005) 1. Elaboration Details and sophistication intrinsic to user search attempts 2. Backtracking searcher reuses prior search terms over successive trials 3. Topic Terms searcher incorporate the topic words as their search terms *
  • 36. 4. Plural Making or Taking a user repeatedly incorporates similar nouns into their search attempt with the slight modification of making the word plural or singular 5. Broadening user expands the scope of the search phrase over successive trials 6. Refining a subject begins broadly and narrows the search with increasing specificity *
  • 37. 7. Kitchen Sink a searcher incorporates search terms related to the subject, but not specific to the query task 8. Poke-n-hope user expands the scope of the search phrase over successive trials *
  • 38. 1. Highly used: Elaboration, Backtracking, Topic Terms 2. Expert: Elaboration, Broadening, Refining, and Kitchen Sink 3. Novice: Backtracking, Plural making or taking, Poke-n-hope *
  • 39. Expert today Novice today 100% 120% 20% 40% 60% 80% 0% Expert 10 years ago Novice 10 years ago Novice 10 years ago Expert 10 years ago EL - Novice today 78.95% 57.50% 57.14% 30.19% Expert today Elaboration Novice 10 years ago Expert 10 years ago g BT - Novice today 89.47% 85.00% 61.90% 69.81% Expert today Backtrackin Novice 10 years ago Expert 10 years ago Novice today Terms 94.74% 92.50% 90.48% 96.23% Expert today TT - Topic Novice 10 years ago Expert 10 years ago Novice today 2.63% 7.50% 4.76% 1.89% Taking Making or PM - Plural Expert today Novice 10 years ago Expert 10 years ago BR - Novice today 7.89% 5.00% 9.52% 3.77% Expert today Broadening Novice 10 years ago Expert 10 years ago RF - Novice today 26.32% 15.00% 19.05% 13.21% Refining Expert today Novice 10 years ago Comparsion of search tactics usage of Novice and Expert researchers Expert 10 years ago KS - Sink Novice today 9.43% 21.05% 17.50% 23.81% Kitchen Expert today Novice 10 years ago Expert 10 years ago Novice today 2.63% 9.52% 27.50% 49.06% n-hope Expert today PH - Poke-
  • 40. 1. Highly used: Elaboration, Backtracking, Topic Terms 2. Expert: Elaboration, Broadening, Refining, and Kitchen Sink 3. Novice: Backtracking, Plural making or taking, Poke-n-hope *
  • 41. *
  • 42. *Novice groups are more diverse in the choice of e-resources *Novice may not know how to choose e- resources *Novice: less diverse in number of search words used *Novice may not be flexible enough to generate search words *
  • 43. *Novice: less system specific search operators used *Novice may not be familiar with particular e-resources *Novice: Backtracking, Plural making or taking, Poke-n-hope *Make them aware of expert skills: Elaboration, Broadening, Refining, and Kitchen Sink *
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