This presentation was delivered by Paul Dombowsky (ideavibes.com, funchange.com) on how social enterprises can use crowdfunding to fund their work.

1. Crowdfunding and Social Enterprise Paul Dombowsky

3. Funding Options

4. What is Crowdfunding?

5. Who’s doing it?

6. Best Practices

7. Making the Pitch2

9. What does the open market think about funding social enterprise?2

11. Non-profit enterprises

12. Social purpose businesses

13. Social Enterprise Grants (local/provincial/federal governments/foundations)

14. Social Enterprise Financing

15. Venture Philanthropy

16. Loan Guarantees

17. Bootstrapping & Funds from Operations

18. Social Capital Pools – Social Venture Partners

19. Angel Investors – Clearly So

20. Community Loan Funds

21. Crowdfunding – Fundchange?4

22. Social Enterprise Financing 4

24. Business challenge / problem / question you want answered – ideas

25. A process and tool for engagement

26. Trust and commitment in your crowd to take action

27. Key performance indicators – what does success look like?

28. Proof of action – your crowd wants to see what happened4

29. Who is your crowd? The crowd you know The crowd you don’t know Social Media Makes the Connection 8

30. Examples: Crowdrise (US only) Post Promote Fund Report 11

31. Examples: Profunder (US only) Funding source for entrepreneurs Revenue Share Debt Equity 11

32. Examples: Fundchange Post Promote Share Search/Filter Fund Receipt Report Costs: $99 + hst to join includes 2 postings 3.9% processing fee 10

33. Projects or Doable Asks Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ Examples: Piece of medical equipment Stream revitalization Education program Conference attendance Sports equipment for a couple kids 9

35. It’s social – the crowd won’t promote projects that aren’t shareable

36. Success comes to those that actively build a crowd

37. A challenge for organizations new to social media

38. It’s the free market at work

39. It’s the free market at work

40. Build stickiness to the project

41. Need to pay attention to write-up to inspire funders12

42. Social Enterprise Funding Small investments from grassroots and community based supporters Determine your model Does Fundchange fit the bill or is another model needed? What is the localization factor? City Province Country Category based 9

44. Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.

45. Make sure your target audience is online and will give online

46. If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. 13

48. “Crowdsourcing” – book by Jeff Howe14

49. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com