From BYOD to shared workspaces, companies are seeing increasing need for a unified workspace strategy. But is this just a nice to have just for the employees or can a right workspace strategy make a business impact? How would one go about measuring the business value and quantifying the benefits? Can IT “sell’ this strategy to upper management and to users? Join experts from Cisco who have been working with customers to take their VDI projects beyond desktops to address the workspace needs. In this webinar, you were learn: - What is a unified workspace - The benefits of leveraging VDI projects to deliver a unified workspace - How to apply the right framework for your business to asses business value for a unified workspace - Customer examples of qualitative and quantitative benefits and TCO, - Use case examples of how companies are benefiting from a unified workspace strategy Link to the webcast: http://www.brighttalk.com/community/virtualization/webcast/7345/55741

1. Desktop Transformation
Perspectives Webcast Series
Measuring Business Value and Savings with Cisco VXI
Arnie Lopez, Director, Sales Business Development
Jai Valluri, Director, Customer Business Transformation

2. Desktop transformation perspectives
Objective
• Industry experts share
real-world customers best practices
for successful workspace virtualization
Target Audience
• IT Architects and Managers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Redefining Virtual Desktop Infrastructure with Virtual Workspace
Arnie Lopez Jai Valluri
Director, Sales Business Director, Customer Business
Development, Cisco Transformation, Cisco
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. Delivered by Cisco Smart Solutions
EXPERIENCE MOBILITY SECURITY
ANY DEVICE
ANY EXPERT
ANY APPLICATION
ANYWHERE
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. A Single Cross-Architectural Technology Framework
VXI BYOD Remote Expert
Work, Your Way Smart Solution Smart Solution Smart Solution
Cisco Unified Workspace Architecture Services
Management, Operations, and Analytics
Corporate or Personal
Device/Endpoint
(Cisco or Partner Led)
Smart Solutions Workspace Productivity Applications
Workspace Management
Secure Mobility
Policy Management
Core Infrastructure
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7. Windows 7/8 Migration
Remote and Branch Offices
Contractors and Mobile Users
BYOD and Multiple Devices
Business Process Outsourcing
Business Continuity
and Disaster Recovery
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8. Delivering a Unified Workspace Experience
Virtual Desktops and Apps
SECURE FLEXIBLE
Data Center
Data Apps
Virtual
Workspace
Video Device
Workspace
Media Voice
Borderless
Collaboration Networks
Location
UNCOMPROMISED
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10. 1 2 3
TCO savings Expanded set of use Business benefits and
cases to increase increased productivity
penetration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. Annual TCO Per User ($) Cisco VXI TCO Benefits
2,000
-25% Client • Unified device for
1,800 Hardware & communication, collaboration
1,600 Software and compute
1,400
• Simplified administration &
1,200 support for unified client
IT Operational
1,000 Costs
• Lower server administration
800 costs
600
• UCS virtual desktop density
400
Data Center
200 • UCS Unified fabric
Infrastructure
0 • End-to-end validated design
Traditional Industry VDI Cisco VXI
Desktop + (Virtual • Energy Management
+ IP Phone Desktop + IP Utilities &
TDM Phone Phone) Facilities
• Lower power consumption
Desktop Voice
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12. Customer 1: 5 Year Savings $3.6M Customer 2: 5 Year Savings $1.6M
5-Year TCO ($M) 5-Year TCO ($M)
12
-27% -17%
14 10
13.1
12 2.6
4.7 8
10 9.5
6 2.4 4.4
8
4.5
6 4
0.9
4 8.4
4.9
2
5 2.8
2
0
0
Traditional Desktop VXI
Traditional Laptop / Cisco VXI
Desktop CapEx
Operations & Administration
Capital Expense Operational Expense
H/W & S/W Licensing & Maintenance
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13. Customer 3: 5 Year Savings $12.3M Customer 4: 5 Year Savings $2.5M
5-Year TCO ($M) 5-Year TCO ($M)
80
-18% -16%
70 18
16
60 16
23 13.5
14
50 11
12
40 10.6 5.8
10
30 29 8
33
20 6
4 7.7
10
16 5.4
11 2
0
0
Traditional Desktop VXI
Traditional Laptop / Cisco VXI
Capital Expense Desktop
H/W & S/W Lic. & Maint.
Capital Expense Operational Expense
Operational Support
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14. 1 2 3
TCO savings Expanded set of use Business benefits and
cases to increase increased productivity
penetration
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15. Expanded set of use cases
• Contractors &
temporary workers
• Teleworkers
• Contact Center
agents
• Home agents
• Knowledge workers
using video
collaboration
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16. Business benefits and increased productivity
• Increase efficiency of
Healthcare Clinical
employees
• Optimize Contact
Center operational
costs
• Accelerate merger
integration
• Reduce security costs
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. • Plan a unified workspace strategy that is right for
your business
• Leverage your desktop virtualization to start on that
journey
• Take a comprehensive view of business case
• Engage with your business partners to identify key
use cases and additional business benefits
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18. Cisco Virtualization Experience
Infrastructure
www.cisco.com/go/vxi
Cisco Unified Workspace
www.cisco.com/go/uw
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. Desktop Transformation Perspectives
Objective
• Industry experts share real-world customers best practices
for successful workspace virtualization
• Target Audience: IT Architects and Managers
Upcoming Webcasts
• Nov. 13th – The Blueprint for Successful
Virtual Desktop Deployments
• Jeff Platon, Senior Engineering Manager
• Rick Kijewski, Technical Marketing
Manager for Cisco
• Jan Klincewicz, Solution Architect
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. Thank you.