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Report on Malaysian Case Studies
 Kuala Lumpur City Centre

                                    by
                Norhaslina Hassan, PhD
                 Noor Rosly Hanif, PhD
Outline
  Introduction

  The KLCC Project Description in Brief

  Identifying Innovations in KLCC

  Background of KLCC Development

  Analyzing KLCC as an City Innovation

  Future Works


                                          2
THE INNOVATION
What is this innovation all about?
Development concept is a city within a city.

Provides > .     million sq. meters space for commercial, retail, hotel,
convention, residential and entertainment facilities

All envisaged to be built and maintained at a world class standard

A self-contained integrated development where people can “work, live,
play and pray” all in one place

Remains as one of the more premier integrated development in the region.

Has able to command premium values

Has generated spill over benefits to the nearby residential and commercial
properties.


                                                                             3
THE INNOVATION
Why is it an innovation?
Robinson      , KLCC is one of the largest real-estate developments to be
  showcased at least for two reasons.

  Landscaped park occupying half of its total development which was meant
  purely for rest and leisure.

  The odd “intelligent” buildings surrounding the park, which use high
  technology automatic controls and communications systems designed for
  maximum energy efficiency while keeping residents and visitors safe and
  comfortable.

  Further, all buildings in the complex are cooled by chilled water from a central
  plant powered by natural gas supplied from local sources.


                                                                                     4
THE INNOVATION
Why is it an innovation?
    any innovative applications in KLCC. The R . billion,
      meter high, iconic Petronas Twin Towers is more noteworthy.

  Its construction represents alaysia’s aspiration to marry high technology with
  the cultural and Islamic values.

  Pelli’s design which was based on the Islamic geometric patterns incorporating
  contemporary alaysian motifs adapted from traditional handicrafts such as
  songket and timber carvings.

  The two buildings are joined in the middle by a sky bridge, meant to serve a
  functional purpose of human movement between the two towers and serve to
  symbolize as a sky portal and the gateway to ision


                                                                                   5
THE INNOVATION
Why is it an innovation?
  Equipped with the state-of-the-art communication facilities like other
  buildings, the Twin Towers are located in the northern boundary of the
    ultimedia Super Corridor     SC

  The SC itself is a planned “silicon valley of alaysia”, which serves as a
  launching pad to spearhead the country into the frontline of the information
  age.

  The SC starts at the Twin Towers, extending south to include the modern IT
  city, Cyberjaya and connected with the new Federal Government
  administrative centre of Putrajaya

  The Twin Towers are landmark development identified in the ex-Prime
   inister, Tun Dr. ahathir ohamad’s ision        for alaysia

                                                                                 6
THE INNOVATION
Why is it an innovation?
  The Petronas Twin Towers, much like the     SC itself, has been studied by many

  KLCC tagged as “world class” urban development did not share the same
  limelight as the SC which it is part of nor the Twin Towers which are part of it.

  There is a tendency among scholars to doseparate analyses of the precinct’s
  stand-alone components when their success or otherwise is more often than
  not, contextual to the KLCC development as a whole.

  Carley, Kirk and cIntosh           , critical success factors for such mixed used
  regeneration schemes include tying the scheme into an integrated regeneration
  strategy; involving all local stakeholders in the development process; promoting
  design excellence; marketing a strong brand; adequate transport provision and
  car parking; and planning for sustainable future.


                                                                                    7
THE INNOVATION
Why is it an innovation?

The innovativeness of the etropolitan Park:
  Its sheer size relative to the total KLCC development          . The park satis ed
  both the public concern about the shrinking green lung in the city center while
  concurrently capitalizes on the strategic location of the site for businesses and
  enhance the surrounding land values.

  The design integrates man’s creations with nature and it ensured that the
  public would benefit from this project through provision of ample spaces for
  recreation in the midst of the bustling KL city.

  The maintenance of the park which is privately funded unlike other public
  open spaces in the city.


                                                                                       8
BACKGROUND OF THE INNOVATION
Where did the idea originate?

The concept of urban regeneration/redevelopment
  “is a comprehensive and integrated visions and action which leads to the resolution
  of urban problems and which seeks to bring about a lasting improvement in the
  economic, physical, social and environmental condition of an area” Batey,        .

   EP         further popularize the idea of city marketing and promotion as key
  components of urban regeneration         EP         . This requires capitalizing on the
  benefits of urban regeneration to attract economic activities for development of the
  city and a need a search for new roles for a city by promoting business, cultural and
  other modern sector activities, including tourism.

This is precisely what inspires the making of KLCC after which the ordered relocation
  made available a      hectares piece of prime land, worth hundreds of millions of
  ringgit, in the heart of KL for redevelopment with multiple objectives.




                                                                                            9
BACKGROUND OF THE INNOVATION
How did it start?
  The events at the Selangor Turf Club race course were the culprit of the infamous traffic
  jam along Jalan Ampang, along with an increasing number of high-rise commercial
  buildings in the area.

  There was increasing pressure for the local authority to solve the traffic congestion and to
  redevelop the area into a green area and public park.

  In     , following the relocation of the Turf Club, the Federal Government disclosed a
  plan to redevelop the whole site into a public park in line with the recommendation
  made in the Kuala Lumpur Structure Plan           DBKL,        .

  The plan was later changed to include commercial development with the park as part of
  the larger area. The reason being that it would be too costly to develop a hectares park,
  and later on maintain the park.

  Innovative planning and design of the big-scale redevelopment was the aspiration of the
  government then, one which would help achieve multiple objectives including projecting
  Kuala Lumpur as a global player


                                                                                              10
BACKGROUND OF THE INNOVATION
Who created it? (1)
  Seen as a brain child of   alaysia's retired Prime   inister, Tun Dr.   ahathir   ohammed.

  Transforming the “underutilized” but strategically located site in central Kuala Lumpur
  into a world class city is a way of materializing ision   , a concept Tun coined earlier
  for the country to move forward.

  Following the consent given by the Federal Government, an international competition
  was held in     to select the most innovative Development aster Plan Site Plan

  The conceptual redevelopment project was to convert the         -acre racecourse located in
  Kuala Lumpur's so-called “Golden Triangle” into an integrated, self-contained modern
  city as well as creating a new landscape for the capital city of alaysia.

  Additionally, the development would be the site of a world famous landmark to
  announce the arrival of a relatively unknown but nevertheless, potential city in the global
  race.


                                                                                                11
BACKGROUND OF THE INNOVATION
Who created it? (2)
  A committee consisting of representatives from City Hall of Kuala Lumpur
  directors of KLCCH the owner and developer of the project and Federal
  Government representative was set-up to study the proposals

  High level of government involvement at both the conceptual and design
  stages was crucial because the project was of national importance.

  The Development aster Plan designed by a SA based consultancy –          s
  Klages, Carter, ail and Partners KC was chosen as the winner.

  The plan involved turning the site into an integrated mixed-use development; a
  place, according to the promotional literature, “where people can work, live,
  visit, shop and enjoy leisure and cultural activities”.




                                                                               12
THE KLCC MASTER PLAN




                       13
BACKGROUND OF THE INNOVATION
Who and how was it implemented?

 KLCC Holdings Berhad, incorporated in         was to implement the KLCC project.

 The largest shareholder was PETRO AS, the national petroleum company,          AI Holdings Sdn Bhd,
 Selangor Turf Club and some others.

 The Kuala Lumpur City Center Berhad KLCCB a wholly-owned subsidiary of KLCCH as the owner
 and developer of this project is currently still coordinating new projects in the precinct undertaken
 solely or in joint ventures with others.

 Given the scale of the project and in line with strategic planning against the backdrop of the country’s
 economic conditions at any point in time, the       -acre KLCC development is being undertaken in
 phases.

 Anchoring phase of the development is the north-west development, which serves as the gateway to
 the precinct. These include developments of the Petronas Twin Towers, the Suria KLCC shopping
 complex, a -hectare public park and a ,       capacity mosque.

 The planning authority, Kuala Lumpur City Hall, received the application for planning approval to
 develop the site in June,   soon after which construction began

                                                                                                         14
ANALYZING THE CITY INNOVATION
The Product
The KLCC as a product is an impressive precinct with developments which have been
  completed and occupied until currently as follows described to highlight their prominent
  features, services, facilities and amenities.
      storey Petronas Twin Towers
   Suria KLCC
   Dewan Filharmonik Petronas
   Kuala Lumpur Convention Centre
   Aquaria
      storey enara axis
      storey enara Esso
      storey andarin Oriental Kuala Lumpur Hotel
   Traders Hotel
     enara Exxon obile
      hectare     acre etropolitan Public Park
   The Binjai on the Park residential
     asjid As-Syakirin,
    District Cooling Centres, which use natural gas to chill water for air-conditioning

                                                                                          15
KLCC Featuring the Skybridge




                               16
Suria KLCC




             17
Kuala Lumpur City Centre
KL Convention Centre   As Syakirin Mosque




                                            18
The Metropolitan Public Park




                               19
ANALYZING THE CITY INNOVATION
The Process
 “Globe spanning” involving international, local experts in the conceptual plan as well as the design of
 individual developments of the precinct.
  . The master was inspired by Klages and partners which is a .S. based architectural rm consisting of
 engineers, architects and urban planners adjusted to accommodate the developer’s marketing goal and the
 local authority’s requirements.
   . Architectural design for the Petronas twin towers and the shopping complex was by Argentine Caesar Pelli
 and Associates
   . The public park was designed by a Brazilian landscape artist, the late Roberto Burle arx.

 To minimize the risk, actual construction of the different land uses market with its own cycles was
 implemented by project phasing. The Twin Towers, the Suria KLCC, the etropolitan public park, the
 mosque consist the project’s first phase and serves as the gateway to the development. The arrival of Lot C
 and Lot D would provide an additional . million square feet of gross oor area, made up of a mix of retail
 and o ce space and service apartment scheduled to be delivered in          onwards.

 This is the first case in alaysia where the private developer KLCCB and landowner was given the full
 responsibilities by the government to plan and develop an area in the city center of Kuala Lumpur whose
 development planning is of significant importance. The full support extended by the Town Planning
 Committee right from the beginning of the development process made it a joint partnership in
 redevelopment project

 The planning application was processed through the normal procedure, conducted in a constructive manner -
 adapting and problem- solving style which sought to maximize the parties’ interests.
                                                                                                               20
Work Scheduled for the Next Phase
Items                              Progress
Development of conceptual and
                                   Completed. All literary and related articles written about
methodological framework
                                   KLCC have been collected.

Documentary and interview survey   •    nterview survey has been conducted with city
                                       officials from the Kuala Lumpur City Hall (KLCH):
                                           - The officer from the Master Plan Department
                                                to solicit information on urban development
                                                plan and policy for Kuala Lumpur and how
                                                KLCC help achieved the stated urban policy.
                                           - The officer in from Urban Planning
                                                Department to solicit information regarding
                                                the planning process, issues related to the                                               mprovement of the analysis of city innovations based on
                                                                                                Analysis of city innovation project
                                                development of KLCC and how those issues                                                 feedbacks received during the mid-term workshop
                                                were solved/negotiated.
                                                                                                                                         Further analysis and writing up analysis of the systems of
                                   • Examination of Town Planning Committee minutes of                                                   city innovation and city innovators
                                     meeting throughout the KLCC development process
                                     (starting    -currently).                                                                           August
                                                                                                Submission and Revision of first draft
                                   • A survey of       respondents has been conducted in
                                                                                                                                         November
                                     Feb/Mac using structured questionnaires to solicit         Submission of the final draft
                                     first hand information regarding various aspects of
                                     KLCC including perceptions on imageability,
                                     attractions and attractiveness, accessibility,
                                     satisfactions with facilities and amenities, and related
                                     issues. Data of the survey has been keyed into the
                                     SPSS software and are now in the process of
                                     tabulation to

                                   February
Submission of progress report


                                                                                                                                                                                                 21

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Report on Malaysian Case Studies: KLCC as an Urban Innovation

  • 1. Report on Malaysian Case Studies Kuala Lumpur City Centre by Norhaslina Hassan, PhD Noor Rosly Hanif, PhD
  • 2. Outline Introduction The KLCC Project Description in Brief Identifying Innovations in KLCC Background of KLCC Development Analyzing KLCC as an City Innovation Future Works 2
  • 3. THE INNOVATION What is this innovation all about? Development concept is a city within a city. Provides > . million sq. meters space for commercial, retail, hotel, convention, residential and entertainment facilities All envisaged to be built and maintained at a world class standard A self-contained integrated development where people can “work, live, play and pray” all in one place Remains as one of the more premier integrated development in the region. Has able to command premium values Has generated spill over benefits to the nearby residential and commercial properties. 3
  • 4. THE INNOVATION Why is it an innovation? Robinson , KLCC is one of the largest real-estate developments to be showcased at least for two reasons. Landscaped park occupying half of its total development which was meant purely for rest and leisure. The odd “intelligent” buildings surrounding the park, which use high technology automatic controls and communications systems designed for maximum energy efficiency while keeping residents and visitors safe and comfortable. Further, all buildings in the complex are cooled by chilled water from a central plant powered by natural gas supplied from local sources. 4
  • 5. THE INNOVATION Why is it an innovation? any innovative applications in KLCC. The R . billion, meter high, iconic Petronas Twin Towers is more noteworthy. Its construction represents alaysia’s aspiration to marry high technology with the cultural and Islamic values. Pelli’s design which was based on the Islamic geometric patterns incorporating contemporary alaysian motifs adapted from traditional handicrafts such as songket and timber carvings. The two buildings are joined in the middle by a sky bridge, meant to serve a functional purpose of human movement between the two towers and serve to symbolize as a sky portal and the gateway to ision 5
  • 6. THE INNOVATION Why is it an innovation? Equipped with the state-of-the-art communication facilities like other buildings, the Twin Towers are located in the northern boundary of the ultimedia Super Corridor SC The SC itself is a planned “silicon valley of alaysia”, which serves as a launching pad to spearhead the country into the frontline of the information age. The SC starts at the Twin Towers, extending south to include the modern IT city, Cyberjaya and connected with the new Federal Government administrative centre of Putrajaya The Twin Towers are landmark development identified in the ex-Prime inister, Tun Dr. ahathir ohamad’s ision for alaysia 6
  • 7. THE INNOVATION Why is it an innovation? The Petronas Twin Towers, much like the SC itself, has been studied by many KLCC tagged as “world class” urban development did not share the same limelight as the SC which it is part of nor the Twin Towers which are part of it. There is a tendency among scholars to doseparate analyses of the precinct’s stand-alone components when their success or otherwise is more often than not, contextual to the KLCC development as a whole. Carley, Kirk and cIntosh , critical success factors for such mixed used regeneration schemes include tying the scheme into an integrated regeneration strategy; involving all local stakeholders in the development process; promoting design excellence; marketing a strong brand; adequate transport provision and car parking; and planning for sustainable future. 7
  • 8. THE INNOVATION Why is it an innovation? The innovativeness of the etropolitan Park: Its sheer size relative to the total KLCC development . The park satis ed both the public concern about the shrinking green lung in the city center while concurrently capitalizes on the strategic location of the site for businesses and enhance the surrounding land values. The design integrates man’s creations with nature and it ensured that the public would benefit from this project through provision of ample spaces for recreation in the midst of the bustling KL city. The maintenance of the park which is privately funded unlike other public open spaces in the city. 8
  • 9. BACKGROUND OF THE INNOVATION Where did the idea originate? The concept of urban regeneration/redevelopment “is a comprehensive and integrated visions and action which leads to the resolution of urban problems and which seeks to bring about a lasting improvement in the economic, physical, social and environmental condition of an area” Batey, . EP further popularize the idea of city marketing and promotion as key components of urban regeneration EP . This requires capitalizing on the benefits of urban regeneration to attract economic activities for development of the city and a need a search for new roles for a city by promoting business, cultural and other modern sector activities, including tourism. This is precisely what inspires the making of KLCC after which the ordered relocation made available a hectares piece of prime land, worth hundreds of millions of ringgit, in the heart of KL for redevelopment with multiple objectives. 9
  • 10. BACKGROUND OF THE INNOVATION How did it start? The events at the Selangor Turf Club race course were the culprit of the infamous traffic jam along Jalan Ampang, along with an increasing number of high-rise commercial buildings in the area. There was increasing pressure for the local authority to solve the traffic congestion and to redevelop the area into a green area and public park. In , following the relocation of the Turf Club, the Federal Government disclosed a plan to redevelop the whole site into a public park in line with the recommendation made in the Kuala Lumpur Structure Plan DBKL, . The plan was later changed to include commercial development with the park as part of the larger area. The reason being that it would be too costly to develop a hectares park, and later on maintain the park. Innovative planning and design of the big-scale redevelopment was the aspiration of the government then, one which would help achieve multiple objectives including projecting Kuala Lumpur as a global player 10
  • 11. BACKGROUND OF THE INNOVATION Who created it? (1) Seen as a brain child of alaysia's retired Prime inister, Tun Dr. ahathir ohammed. Transforming the “underutilized” but strategically located site in central Kuala Lumpur into a world class city is a way of materializing ision , a concept Tun coined earlier for the country to move forward. Following the consent given by the Federal Government, an international competition was held in to select the most innovative Development aster Plan Site Plan The conceptual redevelopment project was to convert the -acre racecourse located in Kuala Lumpur's so-called “Golden Triangle” into an integrated, self-contained modern city as well as creating a new landscape for the capital city of alaysia. Additionally, the development would be the site of a world famous landmark to announce the arrival of a relatively unknown but nevertheless, potential city in the global race. 11
  • 12. BACKGROUND OF THE INNOVATION Who created it? (2) A committee consisting of representatives from City Hall of Kuala Lumpur directors of KLCCH the owner and developer of the project and Federal Government representative was set-up to study the proposals High level of government involvement at both the conceptual and design stages was crucial because the project was of national importance. The Development aster Plan designed by a SA based consultancy – s Klages, Carter, ail and Partners KC was chosen as the winner. The plan involved turning the site into an integrated mixed-use development; a place, according to the promotional literature, “where people can work, live, visit, shop and enjoy leisure and cultural activities”. 12
  • 13. THE KLCC MASTER PLAN 13
  • 14. BACKGROUND OF THE INNOVATION Who and how was it implemented? KLCC Holdings Berhad, incorporated in was to implement the KLCC project. The largest shareholder was PETRO AS, the national petroleum company, AI Holdings Sdn Bhd, Selangor Turf Club and some others. The Kuala Lumpur City Center Berhad KLCCB a wholly-owned subsidiary of KLCCH as the owner and developer of this project is currently still coordinating new projects in the precinct undertaken solely or in joint ventures with others. Given the scale of the project and in line with strategic planning against the backdrop of the country’s economic conditions at any point in time, the -acre KLCC development is being undertaken in phases. Anchoring phase of the development is the north-west development, which serves as the gateway to the precinct. These include developments of the Petronas Twin Towers, the Suria KLCC shopping complex, a -hectare public park and a , capacity mosque. The planning authority, Kuala Lumpur City Hall, received the application for planning approval to develop the site in June, soon after which construction began 14
  • 15. ANALYZING THE CITY INNOVATION The Product The KLCC as a product is an impressive precinct with developments which have been completed and occupied until currently as follows described to highlight their prominent features, services, facilities and amenities. storey Petronas Twin Towers Suria KLCC Dewan Filharmonik Petronas Kuala Lumpur Convention Centre Aquaria storey enara axis storey enara Esso storey andarin Oriental Kuala Lumpur Hotel Traders Hotel enara Exxon obile hectare acre etropolitan Public Park The Binjai on the Park residential asjid As-Syakirin, District Cooling Centres, which use natural gas to chill water for air-conditioning 15
  • 16. KLCC Featuring the Skybridge 16
  • 18. Kuala Lumpur City Centre KL Convention Centre As Syakirin Mosque 18
  • 20. ANALYZING THE CITY INNOVATION The Process “Globe spanning” involving international, local experts in the conceptual plan as well as the design of individual developments of the precinct. . The master was inspired by Klages and partners which is a .S. based architectural rm consisting of engineers, architects and urban planners adjusted to accommodate the developer’s marketing goal and the local authority’s requirements. . Architectural design for the Petronas twin towers and the shopping complex was by Argentine Caesar Pelli and Associates . The public park was designed by a Brazilian landscape artist, the late Roberto Burle arx. To minimize the risk, actual construction of the different land uses market with its own cycles was implemented by project phasing. The Twin Towers, the Suria KLCC, the etropolitan public park, the mosque consist the project’s first phase and serves as the gateway to the development. The arrival of Lot C and Lot D would provide an additional . million square feet of gross oor area, made up of a mix of retail and o ce space and service apartment scheduled to be delivered in onwards. This is the first case in alaysia where the private developer KLCCB and landowner was given the full responsibilities by the government to plan and develop an area in the city center of Kuala Lumpur whose development planning is of significant importance. The full support extended by the Town Planning Committee right from the beginning of the development process made it a joint partnership in redevelopment project The planning application was processed through the normal procedure, conducted in a constructive manner - adapting and problem- solving style which sought to maximize the parties’ interests. 20
  • 21. Work Scheduled for the Next Phase Items Progress Development of conceptual and Completed. All literary and related articles written about methodological framework KLCC have been collected. Documentary and interview survey • nterview survey has been conducted with city officials from the Kuala Lumpur City Hall (KLCH): - The officer from the Master Plan Department to solicit information on urban development plan and policy for Kuala Lumpur and how KLCC help achieved the stated urban policy. - The officer in from Urban Planning Department to solicit information regarding the planning process, issues related to the mprovement of the analysis of city innovations based on Analysis of city innovation project development of KLCC and how those issues feedbacks received during the mid-term workshop were solved/negotiated. Further analysis and writing up analysis of the systems of • Examination of Town Planning Committee minutes of city innovation and city innovators meeting throughout the KLCC development process (starting -currently). August Submission and Revision of first draft • A survey of respondents has been conducted in November Feb/Mac using structured questionnaires to solicit Submission of the final draft first hand information regarding various aspects of KLCC including perceptions on imageability, attractions and attractiveness, accessibility, satisfactions with facilities and amenities, and related issues. Data of the survey has been keyed into the SPSS software and are now in the process of tabulation to February Submission of progress report 21