QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively. QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic. Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)

1. QR Codes: Quick Start - Strategy // by Kevin Mullett
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
just google “kevin mullett” *note two “t’s”
director of product development

2. // qr codes, what do they do?
@kmullett // # NITAQR

3. // would you rather type all this in?
make it easy to enter information
@kmullett // # NITAQR

4. // would you type in lat/long info?
make it easy to be found
@kmullett // # NITAQR

5. // not everyone will scan it and that’s OK
QR Codes are not appropriate in
every situation and aren’t likely
to produce jaw-dropping
conversion.
@kmullett // # NITAQR

6. // hey which venue is yours?
make it easy to check in
@kmullett // # NITAQR

7. // send them directly to LIKE your page?
make it easy to be social
@kmullett // # NITAQR

8. // what was that un-type-able password?
remove frustration
Th1sI5HowT3chPe0pleM4kePW
@kmullett // # NITAQR

9. // formulate a strategy
slapping a QR Code on something
is not a strategy. how does this
move the user to action?
@kmullett // # NITAQR

10. // waiting time becomes shopping time
video » http://youtu.be/fGaVFRzTTP4
@kmullett // # NITAQR

11. // tell them what is in it for them
would you scan this?
@kmullett // # NITAQR

12. // tie the offline/online efforts together
would you scan this?
@kmullett // # NITAQR

13. // take users someplace appropriate
@kmullett // # NITAQR

14. // an inexpensive potential technique
the real failure of QR Code usage:
nonstrategic, uncreative, and
untested implementation.
@kmullett // # NITAQR

15. // making me work for it
would you scan this?
@kmullett // # NITAQR

16. // who is going to scan this?
what were they thinking?
image courtesy @ScLoHo @kmullett // # NITAQR

17. // why won’t this one work?
what is this?
@kmullett // # NITAQR

18. // he doesn’t care what the experts say
garners attention
@kmullett // # NITAQR

19. // how do you make one?
my favorite manual qr code
generator.
http://qrcode.good-survey.com/
@kmullett // # NITAQR

20. // why you need to shorten them
http://www.cirrusabs.com/blog/testing-qr-
codes-for-
scannability?utm_source=Presentations&ut
m_medium=Slides&utm_content=QRCode
&utm_campaign=NITA
or the same link shortened below
with 30% error correction
http://bit.ly/vZNsFG
too small and no contrast
@kmullett // # NITAQR

21. // test, test, test!
• on new and old devices
• in different lighting
• with various applications
• at expected distances
• time to recognition (seeking)
• combo of all of the above
http://bit.ly/vZNsFG
@kmullett // # NITAQR

22. // track the results!
• create shortened links
• custome landing URLs
• use google url builder
• review analytics
@kmullett // # NITAQR

23. // not everyone will scan it and that’s OK
Just because someone even has
the technology required, does
not mean 100% participation or
understanding and the good
news is, 100% isn't required to
receive a return for using them.
@kmullett // # NITAQR

24. // all the links plus extras
QR Code tools: (bit.ly bundle)
http://bitly.com/AkKctv
slides will be available on our site or
http://slideshare.net/cirrusabs
like it? please take a moment to comment!
@kmullett // # NITAQR

25. // get tips, tricks, invites, and info
Find out what’s in
The Puzzle Box
bit.ly/ThePuzzleBox
or text CIRRUSABS to 71813
@kmullett // # NITAQR

26. QR Codes: Quick Start - Strategy // by Kevin Mullett
kevinmullett.com cirrusabs.com
twitter.com/kmullett twitter.com/cirrusabs
facebook.com/kevinmullett facebook.com/cirrusabs
linkedin.com/in/kevinmullett youtube.com/user/cirrusabs
just google “kevin mullett” linkedin.com/companies/cirrus-abs
director of product development