Have you considered blogging on your business website but aren't sure it's worth it? Do you want to blog but aren't sure how to make a case for it to those in charge? Are you ready to go, but don't know what to do? Cirrus ABS's Director of Vertical Programs, Derek Pillie, walks you through the business case for blogging and shares some basic hits to help get you started. This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.