Socialvention - Tupelo 2014
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My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.
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Socialvention - Tupelo 2014
- 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
- 2. Nice To Meet You! Let’s Get To Know Each Other www.SOCIALVENTION.com
- 3. Then
- 4. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
- 5. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
- 6. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
- 7. HOPE is *NOT* a strategy!
- 10. Sales Funnel
- 12. 80 / 20 Rule
- 13. Content is KING
- 14. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
- 15. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
- 16. 90% DON’T Come Back Value! Value! Value!
- 19. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
- 20. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
- 22. Create Buzz!
- 23. Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)
- 24. Customer Service
- 25. Create YOUR Strategy! Goals Sales Funnel Partners / Collaborators www.SOCIALVENTION.com
- 27. Your Go To Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com
- 28. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
- 29. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
- 30. Engagement
- 31. Hyperlink & Apps
- 33. Promoted Post
- 34. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
- 36. 18 Day Contest – 1k “Likes”
- 38. Socialvention Strategy Paid & Organic
- 39. Twitter ~ Cocktail Party
- 40. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
- 45. Reach the Media
- 46. LinkedIn ~ Board Room
- 47. Company Profile
- 50. Pinterest ~ Bulletin Board 80% Women
- 51. Pinterest Boards
- 52. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
- 53. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
- 54. Branding
- 55. Be An Expert
- 56. Create Emotion
- 58. Get Attention
- 59. Memes
- 60. Create Memes
- 61. Use Pic as Facebook Ad 20% or less text
- 63. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
- 64. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
- 65. Be An Expert
- 71. Apply Your Strategy! Align Goals Chose Platforms www.SOCIALVENTION.com
- 72. ROI Is There Such A Thing? www.SOCIALVENTION.com
- 74. Links Matter
- 78. When Bad Things Happen! www.SOCIALVENTION.com
- 79. When Bad Things Happen
- 80. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
- 81. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
- 83. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
- 84. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison