Glenpool Chamber of Commerce - How To Be A Social Media Rockstar
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Here's the SlideShare from today's speech for the Glenpool Chamber of Commerce at the Glenpool Conference Center. GREAT GROUP!!
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Glenpool Chamber of Commerce - How To Be A Social Media Rockstar
- 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
- 2. Then
- 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
- 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
- 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
- 6. HOPE is *NOT* a strategy!
- 8. Sales Funnel
- 9. 80 / 20 Rule
- 10. Content is KING
- 11. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
- 12. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
- 13. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
- 14. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
- 15. 90% DON’T Come Back Value! Value! Value!
- 18. Engagement
- 19. Hyperlink & Apps
- 22. 18 Day Contest – 1k “Likes”
- 24. Socialvention Strategy Paid & Organic
- 25. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
- 26. Twitter ~ Cocktail Party
- 27. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
- 31. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
- 32. Create #Buzz!
- 33. Customer Service
- 34. Reach the Media
- 35. LinkedIn ~ Board Room
- 36. Company Profile
- 39. Pinterest ~ Bulletin Board 80% Women
- 40. Pinterest Boards
- 41. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
- 42. Branding
- 43. Be An Expert
- 44. Create Emotion
- 45. Get Attention
- 47. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
- 48. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
- 49. Be An Expert
- 50. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
- 51. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
- 52. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison