Blogs and Blogging for Commercial Real Estate Professionals walks you through the steps to creating your Blog. Once you have a Blog it will serve as your portal to house all of your online content.
Blogs and Blogging for Commercial Real Estate Professionals
1. Welcome
Social Media and Online Marketing for
CRE Professionals – Blogs and Blogging
Cindy Spivack
Cindy Spivack International, Inc.
847-562-0030
cindy@cindyspivack.com
2. Today
• We'll begin with a bit more about article
publishing and move on to Blogs and Blogging
• The magic of the written word - people
tend to believe what they see in print and
perceive the writer as an expert - this is a proven
fact
• And, a few secrets that will make this one session
worth your time investment
3. More on Article Publishing
• Article publishing will quickly establish you as
an expert
• It builds trust within your target market
• We’ve established people believe what’s been
published
• Articles can be used for multiple purposes
4. How to Get the Articles Written
• Outsource
• Re-Write
• Purchase
• Different Types
• Where to get ideas
• Submitting to Directories
• Resource Box
5. Outsourcing
• Know what you want
– Have a list of topics
– Have a handful of examples
• Use Google or ezinearticles.com to find examples
6. Where
Where to find someone
– www.Elance.com
– www.Vworker.com
– www.Craigslist.com
– www.Odesk.com
– www.guru.com
– www.fiverr.com
8. Check for Plagiarism
• www.copyscape.com (may be a small fee)
• Use Google by copying a few words of the article and
putting it in the search box (free)
9. Re-Write Existing Content
• Find content you like and either re-write it or
have it re-written for you
• Where:
– Google
– www.ezinearticles.com
14. Resource Box
• Your Name
• Your Background
• What makes you an expert
• Link to contact information
15. Blogs and Blogging
• A Great Platform to House all of your content
• A good Blog makes it easier to be found on
page 1 of Google
• Positions you as an expert
• Opportunities you can’t even imagine
• Blogs are easy
16. 2 Blog Platforms
• Blogger.com
• Wordpress.org
– Allows for additional pages
• About, Listings, Resources, Services, and others
17. What to Post
• Articles written by you
• Articles written by others
• Market data
• Market comps
• Relevant news in your trade area/target
market
19. Posting Ideas
• Links to other relevant sites (be mindful here,
chances are this will take your reader out of
your site)
• Books you recommend
• Events
• Fun stuff
20. Other Stuff
• Frequency: Daily to once a week is best
• Article Length: 300-600 words
• Use Keywords:
– https://freekeywords.wordtracker.com/
– http://adwords.google.com/select/keywordtoolextern
al
• Optimal keyword density: 1-3%
• Remember to proofread everything
• Have fun with it
• If you hate it – outsource it!
21. Finally
Blogs are a great way to have an online
presence, be found by Google and are easy to
maintain. Additionally, you can outsource
most it for pennies on the dollar.