Measuring ROI of social media marketing is, in many ways, more straighforward than measuring the impact of traditional media. The data is plentiful-- we just need to identify what metrics are most important. This presentations reviews how to set goals that will frame your measurement efforts and highlights 2-3 top metrics for each of the most popular social media marketing channels such as Facebook, Twitter, YouTube and Pinterest. We review and often forgotten metric-- cost savings, and discuss how to connect your social media metrics directly to your bottom line-- sales and conversions.

1. The Metrics That Matter
Cindy Meltzer
@cindymeltz
thesocialcraft.com

2. Your starting point?
Goals.

3. What does
success look
like?

4. The Metrics
That Matter*
*to many of us, depending on your goals,
your channels and your audience.

5. Likes
Followers
Views

7. Engagement

8. People talking about this

9. Reach

10. Edgerank

12. Click throughs

13. Mentions

15. Brand pins

16. Traffic

18. Search Rank

19. Dropoff

21. Company Page Stats

23. Traffic

24. Demographics

25. Conversions

26. Discounts and
offers

27. Fan spend

28. Cost Savings

29. Print advertising

30. Customer service

31. Thank you!
Cindy Meltzer
www.thesocialcraft.com
@cindymeltz
cindy@thesocialcraft.com