Plan A Brand - Branding Yourself & Your Business - AWC Member of the Year Presentation

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http://www.PlanABrand.com
10/9/13 - Page 1
© 2011– All rights reserved
Branding Yourself
and Your Business
Thinking Your Brand Through
Brought to you by:

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What is “Branding”?
brand (brnd)
brand·ed, brand·ing, brands
a. To mark; to show ownership.
b. To provide with or publicize using a brand name.
c. To impress firmly; fix ineradicably

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Brand Yourself
Making your business believable to YOURSELF first, will help you
determine, develop, build and market a STRONG message to your clients.
It’s not easy to say something simple!
● WHAT are your products and services?
● WHO is your target audience?
● WHAT is your Brand ID - Does it clearly identify what and who you are?
● WHAT is your verbal message and are you conveying and reinforcing it?
● WHEN, WHERE and HOW are you spending your time marketing?
Get your Plan A right from the start!

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Everything…Brand Everything.
– Every electronic communication (Outlook)
– Every business card
– Every piece of stationery
– E-mail names via
– Postcards and other collateral material
– Website and Social Media

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YOUR LOGO is
THE non verbal representation of your BRAND
when you’re not around to s/tell the story©
1. Your IDEAS
2. Your PRODUCTS / SERVICES
3. Your COLORS / IMAGERY
… all wrapped into one pretty package.

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Brand Recognition

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Famous Brands
Logo History

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What’s in a Word?
• Name 10 ‘key words’ that best describe what
you do …
• Do you have a unique selling proposition?
• Head & Shoulders: "You get rid of dandruff"
• Olay: "You get younger-looking skin"
• Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30
minutes or less -- or it's free."
• FedEx: "When your package absolutely, positively has to get there
overnight"
• M&M's: "The milk chocolate melts in your mouth, not in your hand"

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Social Media Branding

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Register Your Domain (.com)

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Merging Your Brand
Into Social Media
– Website
– Newsletters
– Polls
– Surveys
– Blog
– Twitter
– LinkedIn
– Facebook …

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Affiliate yourself with complementary
products and services

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Tweeting
 # Finding conversations about topics you like
for instance #branding
– Topics that you’re interested in
– Topics you want to learn about
– Topics you want to hear people talk about
@ Mention people @planabrand
Reciprocation
 Tweetdeck
 Share your Tweets with Facebook, LinkedIn etc. with just one
post

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Marketing Your Brand
List each
Product / Service
your provide
Tasks to include: Target Market Target Age Target Gender
Social Media &
Marketing Messaging*
Business Development
(Sales)
Phone calls
Follow up
Knowledge of product
Businesses - 10 persons to
Fortune 1000 (women)
30 - 75 Female / Male
Voice of Authority on
Branding
Business Development
(with International
emphasis)
Same as above
Businesses - 20 person to
Fortune 1000
Marketing
Internet research
Competitive analysis
Reviewing marketplace
Know competition
Women - Small Business
(under 20 persons)
Branding 30 - 75 Female / Male
Coaching 30 - 75 Female / Male

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Social Media Calendar

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Demographics – Women
Rock!
Joanna Blakley - studies the
impact of mass media and
entertainment on our society and
works at a think tank at the
University of Southern California)

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Colors
What color is your business?

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Developing Your Brand
Please answer these questions: Scale: 1 – 5 (1 = Definitely 5=Not at all)
Do you know...
1. what your services or products are – have you broken them down; categorized them?
2. what makes YOU different from your competition?
3. who your target market is?
4. what they are looking for?
5. what the ONE QUALITY or WAY clients would describe your product or service to others?
6. what you offer that will accommodate them?
7. what your brand looks, smells, sounds, and feels like to others?
8. how to explain what you do in 10 seconds?
9. what objections your clients might have and what your rebuttal is?
10.what brand image and explanation will convey all of this fast and clearly?
?

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You Have A Brand.
You Own Your Brand.
Believe In Your
Brand!
Don’t be afraid to ask for help.
You don’t have to do this
alone!

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For more tips and information on how
PlanABrand can help you,
please visit: www.PlanABrand.com

Plan A Brand - Branding Yourself & Your Business - AWC Member of the Year Presentation

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Plan A Brand - Branding Yourself & Your Business - AWC Member of the Year Presentation