Many businesses have stayed afloat when all other circumstances would have suggested failure due to a loyal and committed community. This slideshow is very practical ways to build a community both online and off-line, with an emphasis on Instagram (examples from Matt Gottesman & Hustle and Deal Flow - HDF Magazine) and Facebook, to support your business.

1. HURDLE BUSTERS
HOW TO: Build a TRIBE:
Have an Idea & Take it to Operations
Insights via
@HDFMagazine
& Matt Gottesman

3. Let’s Create Context
Name
Business you’re working on? Considering?
How did you hear about Eureka / My talk?
Chelsea Dygert
#ConsultMent
#YesPhx

4. What We’ll Cover:
#YesPhx
8 Talks on Ideas to Operations
1) Where Good Ideas Come From
2) Your Elusive Creative Genius
3) *Overview of Co-Working, Accelerators, Incubators (35+ in
Phx)
4) Overview of Idea-to- Operations Building Blocks
a) Building a Tribe
i) Get out there & Do It

5. What is an audience
“A tribe is a group of people connected to one another, connected
to a leader, and connected to an idea. For millions of years,
human beings have been part of one tribe or another. A group
needs only two things to be a tribe: a shared interest and a way to
communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
The people who watch, read, or listen to something
A group of ardent admirers or devotees
Seth Godin
(click for TED talk)

6. What to Remember
People connecting to people
➔ Innate human need to be social
➔ HUGE WALLS up against sales / business agendas
➔ WE (entrepreneurs) are selling ourselves.
Are we (mindset, values, influence) worth being sold???

7. Are YOU Willing to “Stand Up”
"The goal is not to do business with everybody
who needs what you have. The goal is to do
business with people who believe what you
believe."
~Simon Sinek
(TED Talk here)
Source: Ideas To Operations by
Chris Mohritz

8. How to become the expert?
Teach
BUT WE NEED A LITTLE MORE...
As entrepreneurs (marketers),
we need influence
"Selling to people who actually want to
hear from you is more effective than
interrupting strangers who don't"
~Seth Godin
Lead

9. Disclaimer(s)
Can takes weeks or months to build loyalty & trust
Not necessarily bad
Longer it takes
1) More genuine they are
2) Longer they’ll stay
DIVERSIFY
Different groups
Different Niches
Conglomerate them in different ways
(and in ways you own)

10. How to FIND Them
● Where Do They: (Offline and Online)
○ Do business
○ Learn
○ Get social
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues

11. Where Do your Interests Collide
● Where Do They:
○ Do business
○ Learn
○ Get social
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues
● Can You Reach: (Offline and Online)
○ Can you share this space
○ Can you learn what they’re learning
○ Similar social situations
○ Enjoy Family
○ Share philanthropic interests
● Can You:
○ Join the Conversation
○ START the conversation
(Offline and Online)

12. Where Do your Interests Collide
● Where Do They:
○ Do business
○ Learn
○ Get social
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues
● ASK Them OFFLINE:
○ At govt organized events
○ meetup.com
○ Local Business events
○ Related non-profits
○ Interviews
● ASK Them ONLINE
○ Interviews
○ LinkedIn Groups
○ Facebook Pages of Industry leaders
○ Facebook Interest Groups
○ Forum Groups
○ Large / Growing Blogs
○ TWITTER & Instagram
○ Via Hashtags

13. Where Do your Interests Collide
Start where it already exists
● Interview**
● Join the conversation
● Contribute thoughts
1) To HELP discussion
2) To Understand their thinking
3) To show you have interest
(people want to connect)
Always be genuine
Never waste people’s time
● ASK Them OFFLINE:
○ Must be around
○ Must be engaged
● ASK Them ONLINE
○ Must be around
○ Must be engaged

14. Develop the Tribe
Find their pain points
● What are their frustrations
● What do they get excited about
● Common topics
● Trending industry issues
● Obstacles Once you know
THESE -
become the expert

15. How to Connect & Teach them
● ASK Them OFFLINE:
○ At govt organized events
○ meetup.com
○ Local Business events
○ Related non-profits
○ Interviews
● ASK Them ONLINE
○ Interviews
○ LinkedIn Groups
○ Facebook Pages of Industry leaders
○ Facebook Interest Groups
○ Forum Groups
○ Large / Growing Blogs
○ TWITTER & Instagram
○ Via Hashtags (Tagboard & hashtagify.me)

16. Talk the Talk AND Walk the Walk
● ASK Them OFFLINE:
○ At govt organized events
○ meetup.com
○ Local Business events
○ Related non-profits
○ Interviews
● BUILD Content to BUILD TRIBE ONLINE
○ Publish Interviews (be sharable)
○ LinkedIn Groups (have a connection point)
○ Facebook Pages of Industry leaders (comment)
○ Facebook Interest Groups (comment - have biz page they can follow)
○ Forum Groups (have a URL in signature)
○ Large / Growing Blogs (comment, share across your networks, guest blog)
○ TWITTER & Instagram
○ Via Hashtags (Tagboard & hashtagify.me)
○ Crowdfund Something (after you build a bit - mention this along the way)
■ In EDU

17. Example:
Matt
Gottesman &
@HDFMagazine

18. @HDFMagazine
a digital publication showcasing creators in the “New Economy”
Began growing Feb 2015
47k Instagram followers

19. @HDFMagazine
Started growing
Feb 2015
47k followers (8/4)
What Matt Does Right:
○ Continually Created Valuable Content
○ Sourced from others expertise
(and gave them credit)
○ Became a resource
○ Focused on a conversational platform
○ Utilized the platform to it’s fullest
○ Cross promotes
○ Engages in Startup / Creator community

20. Building a tribe on FB
Read Details here
1. Add a FB Like Button to Website / Blog
2. When bio information is published (other profiles /
guest blogs) promote FB page
3. Connect [personal] profile with [business] page (as
employee, etc)
4. Provide FB link in email signitures
5. Share on other social platforms
6. Promote (pay) to the RIGHT targeted audience.
7. Interact as your PAGE & sometimes interact as
your person
8. Create FB groups

21. Effectively & Efficiently
Categorize
● What groups most inclusive
● Most conducive
● Most thirsty / extreme
Prioritize
● 30 mins a day online (don’t just search - connect)
● 1 hour offline
-Dont overwhelm yourself. Confine this time instead of use it as an excuse
-Make things come to you (subscribe to email notifications, set aside time to check)

22. Tools
● Instagress (and many many more)
Tools & Resources (free or really cheap)
● Hashtagify.me / tagboard
● Hootsuite / Sprout Social / Buffer
● Social Media Examinar
Instagram Account mentioned = We Wore What

23. TO DO:
A) Join Meetup.com - Eureka Loft
B) Come! (I’m here every 1st & 3rd Wednesday)
C) Do you WANT communication (emails) from me about upcoming topics?
D) Write down (or email me) any content ideas
E) Answer the survey about me
ALSO - check this out - TED on nonprofits
What do you want to hear about? Write down or email me:
Defining your business, Social Media Marketing, Hashtags, Twitter, Pinterest, Raising
Capital, Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email
campaigns, OTHER CONTENT

24. Connect:
Chelsea Dygert
Dygert #ConsultMent
Chelsea@DygertConsultMent.com
@cimforgiven
at Local coffee shop
#YesPhx