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Preparing To Launch Getting The Basics Right SEO Essentials CIARAN REGAN  March 2011
SEO Essentials  ,[object Object],[object Object],[object Object],[object Object],[object Object],What we will talk about today
 
SEO Essentials  ,[object Object],[object Object],[object Object],[object Object],[object Object],The BENEFITS: A quick Q & A to get us started
 
SEO Essentials  What Search Engine Optimisation Techniques should you use Two Types of Optimisation  On Site –  Concerns techniques that you can apply to   elements on your website itself .   ( pages, content, images, video etc). Off Site –   Concerns activities such as building links to you website from  other sites and additional content creation for publishing on  external website. (covered in a later presentation)
SEO Essentials  What Search Engine Optimisation Techniques should I use The SEO recommendations we will outline are the  first steps  to establishing a stable position on a search engine result page (serp) for natural / unpaid search results. Setting Target First DEFINE A SEARCH GOAL. (Realistically, you will not be on the first page of Google overnight ). A sample long term objective would be to increase overall brand  recognition online, drive quality traffic to the your website and  establish and maintain a high, stable search engine ranking.
SEO Essentials  What Search Engine Optimisation Techniques should I use A search engine result page with natural / unpaid search results highlighted
 
SEO Essentials  Where do you start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Where do you start ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Where do you start Alexa provide a comprehensive tool to aid in keyword research and competitor analysis.
SEO Essentials  Where do you start Google Adwords Keyword Selector Tool  provide a comprehensive tool to aid in keyword research and competitor analysis.
SEO Essentials  Getting the basics right An advanced phase of research is competitor analysis. This involves reviewing the main competitor websites. Shows  what they are doing correctly and incorrectly  Provide us with areas to take advantage of. We use our own SEO Review Score Card to rate how successfully optimised a competitor  website is, based on a list of basic criteria. Fully utilising our newly complied list of keywords and phrases
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right Showing The TITLE tag in the browser window | In the search results page | In the source code
SEO Essentials  Getting the basics right E.g.  www.fourcorners.ie/the-beers/brooklyn_lager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right 4. Header Tags ,[object Object],[object Object],[object Object],<h1>Directbrand, the digitally driven marketing agency</h1> Some text <h2>Our Digital Web Services</h2> Some text <h3>Combining Strategic Thinking, Creative Conversation and Technology Innovation</h3> Some text  
SEO Essentials  Getting the basics right 5. Page Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right 6. Navigation Links and Internal Page Links ,[object Object],[object Object],Above the text  View Our Digital Web Services  is a text based descriptive keyword rich internal link ,[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right 7. Images ,[object Object],[object Object],How the Search Engines see your Images How the visitors to your website see your Images
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right ,[object Object],[object Object],[object Object],[object Object]
SEO Essentials  Getting the basics right 9. Site Maps A sample of a HTML site map that sits on your site  A sample of an XML site map that you submit to the search engines
SEO Essentials  Getting the basics right 10. Robots.txt Pages or folders you do not want returned in a search result for your website e.g. An administration section,  a test or temporary page on the live server 11. 404 error pages If pages on your site have moved or been renamed or users incorrectly type a link  If possible place a search box on this page to assist users.
SEO Essentials  Sample 404 error page. Getting the basics right An example of a styled 404 error page with SEARCH facility
SEO Essentials  Next Time 13. Google Places An increased number of Google searches are related to location.  14. Flash Optimisation Flash still plays a vital part in bringing interactivity to the web. Best practises for SEO 15. Video Optimisation  We discuss where the  opportunities exist in Google’s love of video content
Contact Me THANK YOU CIARAN REGAN: cregan@directbrand.ie

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SEO Essentials - The Basics Explained

  • 1. Preparing To Launch Getting The Basics Right SEO Essentials CIARAN REGAN March 2011
  • 2.
  • 3.  
  • 4.
  • 5.  
  • 6. SEO Essentials What Search Engine Optimisation Techniques should you use Two Types of Optimisation On Site – Concerns techniques that you can apply to elements on your website itself . ( pages, content, images, video etc). Off Site – Concerns activities such as building links to you website from other sites and additional content creation for publishing on external website. (covered in a later presentation)
  • 7. SEO Essentials What Search Engine Optimisation Techniques should I use The SEO recommendations we will outline are the first steps to establishing a stable position on a search engine result page (serp) for natural / unpaid search results. Setting Target First DEFINE A SEARCH GOAL. (Realistically, you will not be on the first page of Google overnight ). A sample long term objective would be to increase overall brand recognition online, drive quality traffic to the your website and establish and maintain a high, stable search engine ranking.
  • 8. SEO Essentials What Search Engine Optimisation Techniques should I use A search engine result page with natural / unpaid search results highlighted
  • 9.  
  • 10.
  • 11.
  • 12. SEO Essentials Where do you start Alexa provide a comprehensive tool to aid in keyword research and competitor analysis.
  • 13. SEO Essentials Where do you start Google Adwords Keyword Selector Tool provide a comprehensive tool to aid in keyword research and competitor analysis.
  • 14. SEO Essentials Getting the basics right An advanced phase of research is competitor analysis. This involves reviewing the main competitor websites. Shows what they are doing correctly and incorrectly Provide us with areas to take advantage of. We use our own SEO Review Score Card to rate how successfully optimised a competitor website is, based on a list of basic criteria. Fully utilising our newly complied list of keywords and phrases
  • 15.
  • 16.
  • 17.
  • 18. SEO Essentials Getting the basics right Showing The TITLE tag in the browser window | In the search results page | In the source code
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. SEO Essentials Getting the basics right 9. Site Maps A sample of a HTML site map that sits on your site A sample of an XML site map that you submit to the search engines
  • 28. SEO Essentials Getting the basics right 10. Robots.txt Pages or folders you do not want returned in a search result for your website e.g. An administration section, a test or temporary page on the live server 11. 404 error pages If pages on your site have moved or been renamed or users incorrectly type a link If possible place a search box on this page to assist users.
  • 29. SEO Essentials Sample 404 error page. Getting the basics right An example of a styled 404 error page with SEARCH facility
  • 30. SEO Essentials Next Time 13. Google Places An increased number of Google searches are related to location. 14. Flash Optimisation Flash still plays a vital part in bringing interactivity to the web. Best practises for SEO 15. Video Optimisation We discuss where the opportunities exist in Google’s love of video content
  • 31. Contact Me THANK YOU CIARAN REGAN: cregan@directbrand.ie