Clearly mobile will still be a strong trend in 2013. Mobility strategies should be consolidated in B2C and B2B markets. According to Gartner, mobility will continue as a top ten technology trend until 2015. Of course this topic is very broad, so here are our expectations of where mobile will advance in 2013.

1. Enterprise
Mobility
Insights for
2013

2. Mobile will still be a strong trend in 2013.
Mobility strategies should be consolidated
"
in B2C and B2B markets.
According to Gartner, mobility will
continue as a top ten technology trend
until
2015.
Of course this topic is very broad, so here
are our expectations of where mobile will
advance in 2013.

3. Tablets only
The large-scale growth in tablet
adoption, already indicates the
gradual replacement of the
notebook by the mobile device."
"
This movement serves to
incentivize IT departments to not
only develop the basic tools for
mobile, but most of its current
business applications as well."
"

4. Strategic
Mobile, without
strategy
Companies are still learning about
mobility and many do not have a firm
strategy, but rather, are just making
tactical moves as needed. In 2013,
companies must formalize a mobility
strategy."
"
According to Gartner, companies will
invest in centers of excellence in
Mobile, focused on learning about the
subject. The goal is to adapt their
practices to best integrate mobility
across all business strategies."

5. Partners who
understand
the business
The mobile technology is only
a small part of a more
complex equation. In 2013,
companies will start looking
for partners who are able to
solve the whole equation, with
a holistic view of their
business.

6. Growth in the adoption of
MDM and MAM solutions
The adoption of
smartphones and tablets,
coupled with
consumerization, will lead
companies to invest in
solutions to manage these
mobile devices and the
mobile apps that live on
them."

7. HTML5
continues
to rise
Despite the market already
identifying the development in
HTML5 and hybrid platforms as
good alternatives, the dev
community warns that the
technology is not yet fully
mature, requiring, in some
cases, increased customization."

8. Mobile payment
should advance
Using the smartphone as a
monetary instrument is almost
taking off."
"
There are several successful
experiments using m-payment
in physical retail locations."
"
Recent reports show that in
2013 mobile payment will gain
critical mass to become
mainstream in a few more
years."

9. Windows 8
The new version of Microsoft's operating
system came to advance in the corporate
market (B2B/B2E) and gained ground in
B2C, especially in tablets."
"
For businesses, the promise is the
desired portability between devices,
reducing the cost - and complexity - to
develop and maintain mobile applications."
"
For the end consumer, the dispute - rather
than provide competitive devices, - will
require that Microsoft create a complete
ecosystem of developers, applications
and services."

10. Thank You! :)
Paulo Camara!
Paulo Camara is Executive Manager
for Mobile Services at Ci&T."
"
proberto@ciandt.com"
http://twitter.com/proberto98"
http://www.linkedin.com/in/proberto"

11. About Ci&T
"
Ci&T provides value-driven, Nearshore
web and mobile application services and
software product engineering. The
company’s high-performance teams
employ agile methodologies and Lean www.ciandt.com"
principles to deliver innovative, value- facebook.com/ciandt"
twitter.com/ciandt"
generating projects for companies of all
slideshare.com/ciandt"
sizes, by leveraging the latest mobile,
cloud and web technologies. A truly
global company established in 1995,
Ci&T is headquartered in Campinas,
Brazil, with strategic locations across
Latin America, North America, Europe
and the Asia-Pacific region."