With the ever increasing pace of technology today, many pharmaceutical companies find it nearly impossible to track their customers’ multi-channel digital journeys, much less identify actionable insights.
Ten years experience working in the pharmaceutical industry - with companies big & small - has given CI&T a real-time view of this struggle and hands-on experience in developing solutions along the way. In this session, CI&T will help you better understand your customers’ digital journeys and identify ways to engage the perpetually connected customer. Specifically, you will learn how to:
Provide more dynamic customized content independent of devices used
Adapt to user behavior and interaction
Identify patterns and get predictive and prescriptive analytics data
Improve overall user experience
Uncover new market opportunities
15. Big challenges
Stay relevant /
improve
conversion
Keep
relationship
with doctors
strong over
time
avoid being
disrupted by a
start-up or
competition
2-2
16. Digital Disruption means the majority of
your revenues in 5 years are likely to come
from things that don't exist today and are
accelerated by digital tools and platforms
17. The anatomy of Modern Applications
One person's
expectations
Several connected
smart devices
Cloud services
Your company
trying to be relevant
18. Value
The different types of Analytics
INFORMATION
OPTIMIZATION
s
Fore
ht
Insig
Hin
What's
happened?
Descriptive Analytics
ht
dsig
What may
happen?
Predictive Analytics
ight
How to prevent
bad things from
happening and to
potentialize the
good ones?
Prescriptive Analytics
Why has it
happened?
Diagnostic Analytics
Difficulty
19. The anatomy of Predictive (Smart) Applications
Digital Brain
One person's
expectations
Several connected
smart devices
Smart cloud services
It finds patterns in a huge mass
of data to provide insights
Your company
trying to be relevant
30. It gives you real-time insights
and drive better campaigns
Digital Brain is the center of a
smart digital marketing approach
It makes people
feel special
31. How does the magic happen?
1. Feed the Brain:
2. Listen & Learn:
3. Deliver results!
Content ingestion and categorization;
capture and understand behavior
Understand your
customers’ journeys
Deliver content that
influences behavior
32.
33.
34.
35. Thank you! Any burning questions?
Digital Brain
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