At Ci&T, we believe that in the not-so-distant future, everyone will not only have a smartphone, but truly use it as a mobile computer and require unique software to maximize their experience. Already imperative, engaging, innovative user experience will only continue to grow in importance in appealing to such demanding users.
Needless to say, at Ci&T, we go beyond just mobile app development. We manage the entire mobile strategy lifecycle from ideation; to Lean UX development (which rolls art, agile development and UX design into one process); to metrics and support; we keep the process tight and light to ensure you achieve your business goals - fast. We use the most innovative approaches to accelerate product validation by real users, while minimizing investments.
Ci&T offers a full range of mobile services across all major available platforms. We focus on the following three areas, each of which requires a unique design approach, enabling us to fully maximize value to your business:
Digital Marketing:
To enhance, and later support, our clients’ market strategies, we build and maintain highly engaging mobile web apps and native apps that connect users to our clients’ brands.
Enterprise:
Consumerization fast became a reality and as a result, your employees are both driving adoption and business innovation. Eager to access internal systems on their smartphones and tablets, enterprise apps are inspiring motivation in and improving the productivity of your employees – not a bad combination. Whether you need to integrate a CRM, SAP or BI system, just to name a few, we can connect those dots and make things work.
Start-ups:
We have extensive experience working with start-ups and understand the need to move quickly, especially under uncertain circumstances. Accelerate, our product engineering service, turns innovative ideas into marketable products by applying the Lean Startup model, managing the customer development process, employing Lean UX concepts and managing low burn-rate. So it is clear that we don’t just talk the talk, we… well, you know.
www.ciandt.com
2. Fact Sheet
Ci&T at a glance
A global software company, a craft mobile studio
Developers and Designers working as a solution finding team
HQ in Brazil w/ offices in the US, Japan, Europe & China
Global Delivery Centers in Brazil, Argentina and China
Staff: 1,300+, 50+ in the mobile studio
Annual growth: 40%
Providing High-Performance Teams to our happy
clients around the globe since 1995
3. What we do
Fact Sheet
Ideation /
Mobile Strategy Lifecycle value engineering
test and Solution
deploy
iterate (same Finding: Low
From ideation, through streamlined stories or
new ones)
Fidelity
Wireframes
UX design, to
implementation, cloud validation Weeks
infrastructure and support services (not Months)
Design and Low Fidelity
Development Prototypes
Solution
Validation /
Usability
Testing
4. For Fact Sheet
whom
Engagement
Data Utility
Visualization
Productivity
Lean Start-up
Customer
Development
5. How we do it
Fact Sheet
By asking the right questions
People. Objectives. Strategy. Technology.
How will People What business What tactics Which mobile
use your mobile Objectives should impact your mobile Technology is the
app? this app support? Strategy? best fit?
REACH
OFFERING
VALUE CHAIN
MONETIZATION /
COSTS
ENGAGEMENT
adapted from:
9. runens
iPhone app for runners, product of our
entrepreneurship program
15,000+ users within 2 months of launch
Featured in prominent media outlets
including TechCrunch
TV, CrunchGear, NYTech MeetUp and
FoxNews Mobile
First app to implement live tracking of
runners for free
Get it! Scalable through cloud services (Google
App Engine), designed to be a platform
for coaching and live races
10. Smelly Cat
First product
developed by Ipanema
Games, company
emerged from Ci&T
Entrepreneurship
Program
Cool game for iPhone, iPod
Touch and iPad
Top 2 in Brazil (entertainment
category) , more than 200,000
Get it! downloads as of August 2011
11. Coke Drink
Entertainment app that transforms
iPhone into a glass of Coca-Cola
Released in March 2011 in Apple App
Store
Most downloaded Coca-Cola app around
the world with 1.5M+ downloads as of
August 2011
Top 10 in 20 countries
Get it! Idea was proactively brought to Coca-
Cola by Ci&T
12. Kyokushin
Social network app for
Kyokushinkaikan, the biggest Karate
association in the world
App provides content and features for
karate fighters
Will be the official app for the upcoming
World Championships
Get it!
http://appsto.re/ikyokushin
13. Ponto Frio
Platform and apps for the largest retail
chain in Brazil
Full mCommerce application
Secure connection with backend
Released mid January 2011 in Apple App
Store
Ci&T provided end-to-end services:
Get it! ideation, creative, development
http://appsto.com/pontofriocom
14. Veja Crianças
Developed for one of the
biggest media conglomerates
in Brazil
Complete guide of Sao Paulo
city, especially designed for parents with
small children
Get it!
15. SideReel
SideReel is a website to help users
find, track and watch shows online
Ci&T developed the Android version for
the already popular iPhone app
16. Brasileirão 2010
Developed for one of the
biggest media conglomerates
in Brazil
Allows soccer fans to follow in-depth
results of the Brazilian national main
league
Fans can also follow soccer matches in
real-time, extensive use of online video
and push-notifications.
17. Zen Space
First iPad app developed by a
Brazilian company, just 2
months after iPad launched
Top 1st in Japan for over a
month
Top 10 in many countries
(lifestyle category)
50,000+ downloads in the first
year without any marketing
Get it! promotion
Great feedback on usability
and reality simulation
http://appsto.re/zenspace
18. Goool!!!
Button soccer game
Top 1st in Brazil’s app store for
almost a month (entertainment
Get it Lite! category)
Multiplayer capability
In-app purchase
10,000+ downloads
http://appsto.re/gol-lite
Get it Full! End to end service:
ideation, creative, development
http://appsto.re/goool
19. Sprite City
A fun and exciting car game
developed for iPad
Released in January 2011 on
“Ci&T challenged
us to bring IT
Apple App Store and quickly
thinking to the achieved 30K+ downloads.
idea development
process, and it Awarded on The Favorites
made a huge
difference”
section of the Mobile Awards
on February 2011
Adriana
Knackfuss, Consumer
Connections Sr. Manager
Concept was proactively
Get it! brought to Coca-Cola by Ci&T
High scores integrated with
Game Center
http://appsto.re/spritecity
20. iAruba
Enterprise app for sales force
automation integrated with
aaaaaaaa
ERP
Fortune 500 Healthcare
product and service provider
will replace sales force's
laptops with iPads
Offline mode (storing the aaaaaaaa
whole product catalog)
Creation of Quotations and
Orders directly on the
application
Performance of the app can
beat the notebook version