The document provides tips for churches on developing an effective website presence. It emphasizes that simply having a website is not enough and outlines strategies for integrating the website into an overall communications strategy, focusing content on visitors and members, keeping information updated, using stories and multimedia, prioritizing design and usability, and optimizing the site for search engines and mobile users. Key recommendations include defining the website mission and goals, committing resources, avoiding overload, helping visitors learn about the church, and keeping the site design and content authentic to the church's voice.

1. The Web is Your Church’s New Front Door LTE 2011

2. JUST HAVING A WEBSITE ISN’T ENOUGH

5. What it the mission of this website?

7. What it the mission of this website?

8. How can we measure if this is a success?

10. What it the mission of this website?

11. How can we measure if this is a success?

12. Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)

15. WordPress is free

16. Cloversites (cloversites.com)

17. Church Plant Media (churchplantmedia.com)

18. Church Media Group (churchmedia.cc)

19. Monk Development (monkdevelopment.com)

21. WordPress is free

22. Cloversites (cloversites.com)

23. Church Plant Media (churchplantmedia.com)

24. Church Media Group (churchmedia.cc)

25. Monk Development (monkdevelopment.com)

28. Are there other non-effective things you can get rid of to fund the website?

29. Are you giving the people resources, too?

35. Keep the front page simple

36. Organize your content with the end user in mind.

37. What is a visitor looking for?

41. HELP VISITORS KNOW YOU

42. Help Visitors Know You

44. Give them a feel for who you are.

46. Give them a feel for who you are.

47. Answer the questions they might have.

51. Don’t be afraid to take a poll of your congregation.

55. You’re more relevant to visitors.

56. Members will use the website more.

57. Consider decentralized updating with review.

58. Don’t let one ministry dominate the site

59. Find a rhythm for updating.

61. You’re more relevant to visitors.

62. Members will use the website more

63. Consider decentralized updating with review.

64. Don’t let one ministry dominate the site

65. Find a rhythm for updating.

67. You’re more relevant to visitors.

68. Members will use the website more

69. Consider decentralized updating with review.

70. Don’t let one ministry dominate the site.

71. Find a rhythm for updating.

73. You’re more relevant to visitors.

74. Members will use the website more

75. Consider decentralized updating with review.

76. Don’t let one ministry dominate the site.

77. Find a rhythm for updating.

79. You’re more relevant to visitors.

80. Members will use the website more

81. Consider decentralized updating with review.

82. Don’t let one ministry dominate the site

83. Find a rhythm for updating.

86. They give skin to the real impact and change your church is having.

93. DON’T FAKE IT

96. Your brand is the user experience when they interact with you.

98. Your brand is the user experience when they interact with you.

99. Knowthe voice of your church.

101. Your brand is the user experience when they interact with you.

102. Knowthe voice of your church.

103. Understand what your church looks like.

106. Know the current trends in design.

108. Know the current trends in design.

109. www.ministrycss.com

111. Know the current trends in design.

112. www.ministrycss.com

113. Understand what your church looks like.

117. MOBILE HAS GROWING IMPORTANCE

119. Flash?

121. Flash?

122. Do your videos play?

123. Do you need a separate mobile site?

126. DIY Tips:

127. Have content worth linking to

128. Don’t duplicate content word for word

129. Use keywords you’re known for

130. In written text, titles, urls, categories

131. What about online yellow page ads, Yelp, Facebook?

133. DIY Tips:

134. Have content worth linking to

135. Don’t duplicate content word for word

136. Use keywords you’re known for

137. In written text, titles, urls, categories

138. What about online yellow page ads, Yelp, Facebook?

140. DIY Tips:

141. Have content worth linking to

142. Don’t duplicate content word for word

143. Use keywords you’re known for

144. In written text, titles, urls, categories

145. What about online yellow page ads, Yelp, Facebook?

147. DIY Tips:

148. Have content worth linking to

149. Don’t duplicate content word for word

150. Use keywords you’re known for

151. In written text, titles, urls, categories

152. What about online yellow page ads, Yelp, Facebook?

154. DIY Tips:

155. Have content worth linking to

156. Don’t duplicate content word for word

157. Use keywords you’re known for

158. In written text, titles, urls, categories

159. What about online yellow page ads, Yelp, Facebook?

160. Get on Google Places, Mapquest