This document discusses the benefits of using video marketing for real estate agents. It provides statistics showing that videos have higher engagement rates than text-based formats alone. Specifically, landing pages with video have an 800% higher conversion rate, and emails with video in the subject line see a 7% increase in open rates. The document then outlines different types of videos real estate agents can create, such as virtual tours and tips videos. It also provides step-by-step instructions for how to upload a video to an online listing in 5 minutes or less.

1. YouTube Marketing
Presenter:
Chuck Ward
“PRO” Director of Marketing

2. Real Estate Marketing
Your Real Estate (Property
and Agent) Marketing
should include elements of the following
list
•
•
•
•
•
•
•
Social Media
Blogging
Video
Virtual Tours
Property Websites
Agent Websites
Mobile Websites

3. Statistically Speaking
• Landing Pages
– 800 % greater conversion rate
• LookTracker:
– “Using video results in higher traffic to your
webpages”
• Video Promotion is 6 times more effective
• If given an option of text or video content,
video is selected 59% of the time

4. Statistically Speaking
• Get Response
– in a study of over 800,000 e-mails sent from their
Pro accounts, e-mails with video saw a 5.6%
higher open rate and a 96.4% higher click-through
rate than those without.
• Experian
– found that when “video” was used in the subject
line of an e-mail, open rates increased by 7%

5. Question To Be Asked
Do you think that video marketing
is beneficial to a real estate agent

6. Humor of the Day
Those Who Don’t Believe in Video
Marketing
(Never watched a commercial)

7. Types of Video Marketing
(for Real Estate)
• Virtual Tours
• PowerPoint slide show
• Animated, Hand Drawn Videos
– (guys <males> love these types of videos)
• Tips about anything and everything
– Your Farming Area (discounts, events, new listings)
– Market Related Common Questions
• Video Emails (Bomb-Bomb or Outlook/Gmail)

8. Different Video Channels
•
•
•
•
•
•
YouTube
Viddler
Vimeo
Daily Motion
Kewego
Metacafe
There are over 100
different online video
outlets (according to
Wikipedia)
YouTube is the most
widely known

9. How To Post a Video in 5 minutes
(or less)
(1) Login Into Your Account
(2) Go To Properties Tab

10. How To Post a Video in 5 minutes
(or less)
(3) Select “PICS” button on any property listing

11. How To Post a Video in 5 minutes
(or less)
(4) Select “VIDEOS & FLASH”

12. How To Post a Video in 5 minutes
(or less)

13. How To Post a Video in 5 minutes
(or less)

14. How To Post a Video in 5 minutes
(or less)

15. How To Post a Video in 5 minutes
(or less)

16. How To Post a Video in 5 minutes
(or less)

17. How To Post a Video in 5 minutes
(or less)

18. How To Post a Video in 5 minutes
(or less)

19. How To Post a Video in 5 minutes
(or less)

20. How To Post a Video in 5 minutes
(or less)

21. How To Post a Video in 5 minutes
(or less)
• It as easy as pie
– Just Pop in the Oven
– Turn on the Oven
– Wait a small amount of
time
– Enjoy the Benefits of
such said Pie

22. Thursday Agenda
• I have published my
video
• (Now What Should I Do)
• How to incorporate
keywords into your
video SO THAT people
will find your video
when searching for
content online
• “Homes for Sale Tampa”
• “Poconos Real Estate
Agent”