1. Blogging Made Simple
Using the Real Access Pro Blogging
Platform to Gain Better Status
In Less Time for Less Money
2. Let’s Learn How to Spring Forward
in Our Real Estate Business
3.
4. Why this Image is Important
Hubspot’s Chief Revenue
Officer
Mark Roberge
If he was a real estate
professional – his two
goals would be (and how
to accomplish in 4 steps)
5. Re Cap
• On Tuesday we learned
– Companies that blog gain clients and customers
– Blogging is great for Page One Search Rankings
• Clients and Potential Clients
– Find us on the internet
– See us as an Expert
– Call and give us money (commission checks)
8. Simple Things First
• We should we blog at
– In order of preference
1. Our own website (it does us the most good)
2. Real Access Pro Property Blogging System (PLOG)
3. Active Rain
4. Google Blogger
9. What is Blogging
• Blogging is a collection of subjects and
content, links, media, and video all revolving
around one central theme
• Our central theme
Us as Real Estate Agents (or Related)
10. Where to Start
• Sit down at your computer
– Or with a legal pad
• Turn on the computer
• Start to Type (or write)
11. Subject Matter
• But what I am going to
write about?
• Answer (Anything)
• Properties for Sale
• Questions & Answers
Resource 75 subjects to
blog about
http://bit.ly/1kLiKx0
12. Some Subjects
• A story about your neighborhood
• Local business, and send them a copy.
• Your pet
• Go through your email, is there a question
or comment from one of your clients that
can be made into a post?
• Listen to your buyers and sellers, they
give you blog food.
• (Good or Bad) Conversations with other
agents can be a source of great content
• Architecture or housing styles in your area
• Historic buildings
• Market statistics for your area, including
average prices and absorption rates
• Read the blogs and look for ideas to build
on or spin a new idea from..
• Take a picture write a post.
• Home maintenance
• Things that go wrong with real estate
sales
• Home owners insurance
• Gardening and landscaping
• Your city council
• A new development
• Lofts
• Decorating ideas
• Real estate industry news - with your
own unique commentary
• Mortgages news
• Interest Rates
• Credit scores
• Consumer hoaxes and scams
• First time home buyer programs
• Working with seniors
• Schools
13. Resources Links for Subjects
http://realestatetomato.typepad.com/the_real_
estate_tomato/2007/07/food-for-fodder.html
http://activerain.com/blogsview/2685091/blogg
ing-ideas?page=2
http://activerain.com/blogsview/2683551/blogg
ing-topics-and-events-for-2012-are-you-ready-
http://activerain.com/blogsview/4320988/what-
blog-posts-get-people-calling-you-in-the-rain-
best-topics (best article includes traffic views)
17. Real Access Pro Plog Platform
1. At the Properties panel
2. Clicks on the tools icon (the wrench)
3. Right column, towards the bottom, look for Website links
23. But Are these Steps Enough ?
• As Conny (one of the members of the
grasshopper pro group) said:
“ I searched for my listing and could not find it
on the front of the internet. Your marketing was
one page 9. “
24. But Are these Steps Enough ?
• Very Valid and Great Point
• Come back on Tuesday when I discuss
techniques that will get your listing (or other
content on Page 1 in 24 hours or less
25. What is Content Optimization
Satisfying certain requirements of content
structure
SO THAT
We (our content / listings / etc) are found on the
top on the internet haystack
27. Basic Steps of Content Optimization
• Keyword Determination
– What search words or search phrase do you want
to be found for
– How quickly do you want to be found
• Words to Bold, underline, italicize
• Linking to the internet
28.
29. Thanks for Attending
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
888-884-0303
helpdesk (at) realaccesspro.com
chuck.ward (at) realaccesspro.com
