Digital Industry Standards

Navigating The “C’s” Of Media Standards: Content, Conduit And Client Patrick Griffis Director Worldwide Media Standards and Strategy Windows Client Microsoft Corporation

Digital Convergence Creating A Digital Media Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Convergence Creating A Digital Media Ecosystem ,[object Object],[object Object],[object Object]

Media Standards: Pros/Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Standards: Pros/Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Standards: Why Microsoft Cares ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Standards: Why You Should Care ,[object Object],[object Object],[object Object],[object Object]

Media Standards In The Digital Media Ecosystem From Content Through Conduit To Client Ecosystem Players - Content, Infrastructure, ISV/IHV, Government and Consumer Electronics Key levers – Media Formats, Distribution, Protection, Access and Functionality ,[object Object],[object Object],[object Object],Pro- equipment Consumer Electronics ( e.g. Cameras ) Cable Broadcast Satellite IP Physical Creation (Content) Delivery/Distribution (Conduit) Consumption (Client) Legend User Created Commercial Independent PCs Consumer Electronics Formats and Functionality Distribution Protection and Access

Media Standards Ecosystem From Content To Client Content Conduit Client OpenCable IEEE MHP BML OCAP ACAP ITU-T ITU-R ECMA MPEG-2, 4 MPEG-7, 21 CableHome CEA 3GPP SCTE DVD Forum SMPTE DHWG AAF W3C DVB ATSC ARIB ETSI TV Anytime

A Review Of Major Media Standards

Society Of Motion Picture And Television Engineers (SMPTE) ,[object Object],[object Object],[object Object]

SMPTE: WMS- 9 Video Codec Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVD Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVD Forum: Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVD Forum Structure Technical Coordination Group (TCG) Working Groups General Assembly Principal Members Associate Members Verification Policy Committee (VPC) Secretary Office Membership Policy Committee (MPC) Promotion and Communications Committee (PCC) Steering Committee Verification Task Force Verification Labs

Technical Working Groups Within The DVD Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVD Forum: New DVD Format Developments Underway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced Authoring Format (AAF) ,[object Object],[object Object],[object Object],[object Object],[object Object]

World Wide Web Consortium (W3C) Timed Text Working Group ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Video Broadcasting (DVB) Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced Television Systems Committee (ATSC) ,[object Object],[object Object],[object Object]

ARIB – Association Of Radio Industries and Businesses (Japan) ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARIB Standards For Digital Broadcasting TBD Operational Guidelines for Terrestrial Digital Audio ARIB TR-B13 Operational Guidelines for Terrestrial ARIB TR-B14 Operational Guidelines for BS / CS Digital ARIB TR-B15 Operational Guidelines Receiver for Satellite Digital Audio Broadcasting ARIB STD-B42 Receiver for Terrestrial Digital Audio Broadcasting ARIB STD-B30 Receiver for Digital Broadcasting ARIB STD-B21 Receiver Coding, Transmission and Storage method for Home Server-type (PVR) Broadcasting ARIB STD-B38 Home-Server type Broadcasting Conditional Access for Digital Broadcasting ARIB STD-B25 Conditional Access Application Execution Engine Platform for Digital Broadcasting ARIB STD-B23 Application Data Coding and Transmission for Digital Broadcasting (BML) ARIB STD-B24 Presentation Data Broadcasting Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32 Video / Audio Coding Program Information for Digital Broadcasting ARIB STD-B10 Video and Audio Coding, and Multiplexing for Digital Broadcasting ARIB STD-B32 Multiplexing Digital Audio Broadcasting for Satellite (2.6GHz) ARIB STD-B41 Digital Audio Broadcasting for Terrestrial ARIB STD-B29 Digital Broadcasting Transmission System for Terrestrial ARIB STD-B31 Digital Broadcasting System for Broadcasting Satellite ARIB STD-B20 Transmission Satellite (2.6GHz) Terrestrial Terrestrial BS/CS Satellite Digital Audio Broadcasting Digital TV Broadcasting

European Telecommunications Standards Institute (ETSI) ,[object Object],[object Object],[object Object]

TV Anytime Forum (TVAF) ,[object Object],[object Object],[object Object]

Digital Home Working Group (DHWG) ,[object Object],[object Object],[object Object]

Digital Home Working Group (DHWG) Concept Digital Media Servers (DMS) Digital Media Players (DMP) Digital Media Renderers (DMR) Control Points (CP) Mobile Handheld Devices (MHD) Consumers want their devices to work together and share content

Digital Home Working Group (DHWG) Membership 100+ Members Promoter Members Board of Directors

Digital Home Working Group (DHWG) Framework DRM / CP Interoperability IPv6 Candidates for DHWG Technologies Required: JPEG, LPCM, MPEG2 Optional: GIF, TIFF, AAC, AC-3, ATRAC3plus, MP3, WMA9, MPEG1, MPEG4, WMV9, PNG DRM / CP Technologies IP IPv4 UPnP Architecture Ethernet UPnP DCP AVv1 HTTP DHWG Media Formats Physical Network Network Protocol Device Discovery and Control Media Transports Media Formats Digital Rights Management Content Protection 2005 2006+ Under Consideration in DHWG Future Potential Technologies JPEG2K, MPEG4 Wireless 802.11a/b/g Wireless 802.11e/i Version 1.0 Finish Tech Work Version 1.0 Publication Version 1.1 Finish Tech Work Version 1.1 Publication 03/04 06/04 09/04 12/04

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Industry Standards

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Digital Industry Standards