tips shared at Mobile China Nov 2011

1. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
About Us – Stream Media

2. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Zi Yong is also the founder of CodeAndroid, Android
developer group for Singapore, Malaysia, Indonesia and
Thailand
Mobile phone is the most
popular device in the world.
4.6 billion mobile subscribers!
Stream Media is founded in 2009 by Chua Zi Yong
Our Vision: To connect the world’s goods and services via mobile

3. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Stream Media is invested by
Today we are a team of 16

4. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Our main product
MoVend seeks to your be de facto platform for
monetization on mobile
 In-app payments to local payment in more than 38 countries
 Content delivery platform for digital content
 Distribution for Android apps to localized channels in Asia

5. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
• In-app billing and content delivery platform for digital content
Able to charge users worldwide – using payment methods they
are familiar with
Turn-key integration with cloud services to handle content
delivery, security and user management
Operator billing with 110+
operators in 38 countries

6. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Published more than 700 Android games in Asia Pacific through operator,
handset manufacturers and social networks to more than 30 million Android
handsets
Clients
Partners
• Distribution for Android apps to localized channels in Asia

7. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
3 Quick Tips about China Apps Market

8. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
1. Business Model that Works – Advertising or In-App Payments
• All or nothing – Free is the only viable way to get notice
and downloads
• Piracy – It is extremely easy for you app to get hacked
and pirated*
• Micro-transactions – Users are willing to pay, proven
many years before by game companies like Lakoo and
WiStone
* MoVend has a piracy and data security solution in-built

9. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
2. Distribution is complex
• 3rd party app stores are extremely viable in China
• Specific to regions or networks where they market apps
to their users
• Fragmentation will continue – operators and OEMs are
got into the game relatively late
• For app developers, find a partner who can help you

10. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
3. Know your customers
• Devices in China are relatively different – majority are lower
end devices with less resolution screen and processing
power
• J2ME is still big, but Android growth has already exploded
• Consider the platform and device requirements (e.g. scale
down graphics and processing requirements)

11. Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
For partnership opportunities & sales discussions:
Chua Zi Yong
CEO
+65 9794 1280
sales@movend.com blog.movend.com
MoVend
@getMoVend
Ask us: how we market your app, how
we make you money