AdMob CodeAndroid Presentation

Opportunities for Android Devs
Lichi Wu, APAC Sales & BD

© 2010 AdMob, Inc. Confidential & Proprietary

A few words before we begin
•  There are 18,000 mobile sites and applications in the AdMob
network
•  The data shown are numbers gathered from the AdMob
network
•  The data represents the view from AdMob and is not a
representation of the entire mobile network but is a close
approximation given AdMob’s reach


Top Handset Brands
Traﬃc by Brand 
Feb 2010 

Samsung 
9% 

RIM 
14% 
Nokia 
40% 

SonyEricsson 
16% 

HTC 
21% 

* Apple devices excluded.


Top Handset Brand
Mar 2010 

Samsung 
10% 

RIM 
13% 

Nokia 
46% 

SonyEricsson 
15% 

HTC 
16% 

* Apple devices excluded


Top Handset Brand
Apr 2010 

Samsung 
10% 

Motorola  Nokia 
12%  36% 

HTC 
12% 

RIM 
SonyEricsson 
14% 
16% 

* Apple devices excluded


Top Model by Brand
Feb 2010

Nokia  HTC  Sony Ericsson  RIM  Samsung 
E63  Hero  W705  BlackBerry 9000  S8003 

E71  Dream  W595  BlackBerry 8900  GT i5700 

5800 XpressMusic  Magic  X10i  BlackBerry 9700  GT i8000 

5530 XpressMusic  Passion  W995  BlackBerry 8520  SGH F480 

N73  TaMoo  W800i  BlackBerry 8320  SGH i900 


Top Model by Brand
Mar 2010

Nokia  HTC  Sony Ericsson  RIM  Samsung 
E63  Hero  W705  BlackBerry 9000  GT i5700 

E71  Magic  W595  BlackBerry 9700  S8003 

5800 XpressMusic  Dream  W995  BlackBerry 8900  SGH i900 

N73  Passion  U1i  BlackBerry 8520  GT i8000 

5530 XpressMusic  TaMoo  W800i  BlackBerry 8320  GT B7320 


Top Model by Brand
Apr 2010

Sony 
Nokia  Ericsson  RIM  HTC  Motorola  Samsung 
E63  X10i  BlackBerry 9000  Hero  Milestone  GT i5700 
5800 
XpressMusic  W705  BlackBerry 9700  Magic  MB200  S8003 

E71  W595  BlackBerry 8900  Dream  Sholes  GT B5310 
5530 
XpressMusic  W995  BlackBerry 8520  Passion  Morrison  GT i8000 

N73  W800i  BlackBerry 9500  TaMoo  MOTORAZR V9  SGH i900 


Android Traffic Growth
Android traﬃc over last 6 months 

 7,000,000  

 6,000,000  

 5,000,000  

 4,000,000  

 3,000,000  

 2,000,000  

 1,000,000  

 ‐    
Nov  Dec  Jan  Feb  Mar  Apr 


Android Traffic Growth
iPhone vs Android Traﬃc 

 120,000,000  

 100,000,000  

 80,000,000  

Android 
 60,000,000  

iPhone 
 40,000,000  

 20,000,000  

 ‐    
Nov  Dec  Jan  Feb  Mar  Apr 


Android OS Version Distribution
Android OS DistribuJon 
Feb 2010 
v2  v1.1  v1  v2.0.1 
1%  1%  0%  0% 

v2.1 
22% 

v1.5 
54% 

v1.6 
22% 


Mar 2010 
v1.1  v1  v2.0.1 
0%  0%  0% 

v2 
v1.6  3% 
13% 

v2.1 
23% 
v1.5 
61% 


Apr 2010 
v2  v1.1  v1 
3%  0%  0% 

v1.6 
18% 

v1.5 
43% 

v2.0.1 
18% 

v2.1 
18% 



 3,000,000  

 2,500,000  

 2,000,000  

 1,500,000   February 
March 
April 
 1,000,000  

 500,000  

 ‐    
v1.5  v2.1  v2.0.1  v1.6  v2  v1  v1.1 


Ad Placement Do’s and Don’ts
•  Don’t fight the user flow of your application
–  Not good for AdMob, You, Advertisers or Users.
–  Avoid pushing ads when they have a decisive next action.
•  Example: Menu Page/Game Start
–  Not great for AdMob Ads, but useful for House Ads

Engaging with the User Flow

Ads perform best when users are in an open frame of mind

We see almost 3X CTR 
on pages like these! 

User is ﬁnished 
User is ﬁnding  User is looking at  looking at content… 
content…No Ads  content…No Ads  Engaging Ad with a 
Great CTR!

Best Practices-Stay Visible

All Apps:
•  Keep ad-unit distinct
from page content
(alternating color)

Scrolling Apps:
•  Begin Ad-call in advance
of page content
•  Place ad on the frame-or-
allow ad to scroll with
content

Earning Money with Mobile Advertising

You get paid
60% of click $ User downloads
your app

User clicks
on the ad
User visits page
with an ad

Some advertisers pay on a cost per impression (CPM) basis

©2010 AdMob, Inc. Confidential & Proprietary

How Does AdWhirl Improve My Business?
Earn More Revenue From Networks Optimize your allocations to ad networks to
maximize revenue

Increase Fill Rate Use multiple ad networks and House Ads to get
100% fill rate

Get More Flexibility Turn networks on and off for any reason

Cross-Promote/Upsell Your Apps Use House Ads to cross-promote your apps or drive
upgrades to paid versions

Sell Your Own Ad Campaigns Use House Ads to serve campaigns you sell directly
to advertisers 

Centrally Manage Across Platforms Monetize your iPhone and Android apps from one
place


Case Study: Backflip Studios

Backflip Studios earned more than $350,000 in December 2009
with AdWhirl and mobile advertising is now responsible for
approximately 50% of monthly revenues for the company.

“ Sales come and go in spikes.
But ad revenue is steady and
I can build a business on that.”
– Julian Farrior
Founder
Backflip Studios

Featured in:


AdWhirl Supports Unlimited Mobile Ad Networks

Unlimited additional networks
can be added in quickly and easily


Using Multiple Ad Networks to Maximize Revenue

1)  Choose the right networks for your app
•  Consider ad quality and appropriateness for your app
•  Consider what ad formats are available

2)  Monitor ad network performance and adjust to maximize revenue
•  Network eCPMs vary over time – check your networks’ performance often
•  Adjust allocation percentages and rollover priorities accordingly

3)  Communicate with your networks regularly
•  Know when high-paying campaigns are in the pipeline & allocate accordingly
•  Determine whether there are custom sponsorship opportunities


AdWhirl Is Open Source
Customization and Flexibility
•  Plug in custom functionality, such as your ad server, through Custom Events
•  Customize or build on top of the AdWhirl code in any way at any time

Direct Troubleshooting
•  Access the code directly to troubleshoot
•  Tweak as desired, or contact AdWhirl Support

Community Support
•  An entire open source community helping make AdWhirl better
•  More developers reviewing code = more robust product

Full Transparency
•  Review Server or SDK code at any time
•  See exactly how AdWhirl functions in your app


Centrally Manage Your iPhone and Android Apps


AdWhirl Leads in Ad Mediation
Size and Scale Sample App Developers
•  >100M ad requests per day
•  >1,700 iPhone apps
•  >200 Android apps

Transparent Business Relationship
•  You own your relationships with networks
•  Networks pay you directly
•  No extra lag time in network payments

Product Leadership
•  Easiest to use
•  Most flexibility and control
•  Open source


Getting Started Is Easy

1. Download the AdWhirl 2. Set up accounts with 3. Integrate AdWhirl and 4. Monitor and optimize
SDK networks you want to network SDKs into your your earnings
use application and submit
for app store approval


Top Developers Prefer AdWhirl
Ease of Use
“We like that AdWhirl is lightweight and straightforward and that you can figure out how to use it quickly.
It gets the job done easily.”
–John Libby, MobilityWare (Blackjack Free, Free Video Poker)

Full Transparency
“It’s about trust. It gives us peace of mind knowing that we can look under the hood and see what’s
actually going on.”
–Jon Schlegel, Optime Software (Checkers Free, Chess Free)

Community Support / Robustness
“It’s great that a lot of people will be evaluating the code and submitting new features and fixes – this
results in a very robust product.”
–Darren Sillett, MMG Games (Sudoku, Whirly Word)

Direct Troubleshooting
“Troubleshooting is much easier when you can access the code, and when we find things that aren’t
working for us we’re able to fix them directly instead of having to request support.”
–Kazuho Okui, naan studio (Echofon)


Thank you!


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