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The Art of Visual Storytelling ,[object Object]
[object Object],[object Object],[object Object],[object Object]
Which senses do you use most during a dance performance?
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visual Components
 
With special thanks to: space, line, shape, tone, color, movement and rhythm.
 
 
The Principle of Contrast and Affinity
The greater the contrast in a visual component, the more the visual intensity or dynamic increases. The greater the affinity in a visual component, the more the visual intensity or dynamic decreases. The Principle of Contrast and Affinity
Contrast: Greater Visual Intensity  Affinity: Less Visual Intensity
Contrast: Greater Visual Intensity Affinity: Less Visual Intensity
 
 
1. Space
deep space  flat space
Deep space is more dramatic then flat space.
ambiguous space  recognizable space
 
Ambiguous space creates more tension and confusion than recognizable space.
open space  closed space
 
Closed space can create a sense of entrapment. Open space can generate extreme emotional and muscular response from audiences.
 
2. Line/Shape
Any picture can be reduced to simple lines. This is called a linear motif.  A picture’s linear motif can be any combination of circular, straight, vertical, horizontal, or diagonal lines. Linear Motif
Diagonal lines are the most dynamic/intense lines.
Vertical lines are less dynamic/intense.
Horizontal lines are the least dynamic/intense.
Straight lines are often associated with these characteristics: direct, aggressive, bland, honest, industrial, ordered, strong, unnatural, adult, rigid.
Curved lines are often associated with these characteristics: indirect, passive, pertaining to nature, childlike, romantic, soft, organic, safe, flexible.
The circle is the most benign of the basic shapes. It has no direction or intrinsic visual dynamic. Circular shapes seem cute and friendly. Basic Shapes Square shapes seem to possess a visual stability and solidity. The triangle is the most dynamic of the three shapes because it contains diagonal lines. It points into a particular direction and has an intrinsic dynamic.
Anything on stage (e.g. lights, costumes, performers) can be manipulated  through controlling all visual components (e.g. shapes).
 
3. Tone
Tone refers to the brightness of objects. The brightest area will usually attract a viewer’s attention first.
The more tonal contrast the greater visual intensity.
4. Color
Colors often have emotional characteristics associated with them. These can easily lead to stereotypes and hider creative freedom.
Audiences can be primed with colors and meanings for each color. Every time the color appears on stage it can create a preset emotional reaction.
Colors can be assigned to two different dramatic worlds (or ideas): blues and greens are used to show the abusive world of a trapped housewife (or the idea of imprisonment) whereas reds, yellows and oranges are assigned to her world of adultery (or the idea of freedom).
Main characters/groups can be primed with colors:  Victims wear red or appear in red light, criminals wear yellow or appear in yellow light etc.
A color can be representative for an idea: Red represents conflict.
Using similar colors throughout a scene or an entire performance creates affinity and less visual intensity. Using contrasting color schemes will increase the visual intensity.
5. Movement
Movement is first: The audience’s attraction will always be  drawn to a moving object. Brightness is second: If there is no movement, the viewer’s point of attention will be drawn to the brightest area on stage.
Direction:  an object/subject can make horizontal (least dynamic), vertical and diagonal (most dynamic) moves. Quality:  the movement of an object/subject can be straight (direct, aggressive, unnatural, etc.) or curved (indirect, passive, organic etc.). Scale:  a movement can be big (more intense) or small (less intense). Speed:  a high rate of speeds is usually more intense and dynamic than a low rate of speed. Four ways to categorize movement
The order of visual components that will attract the audience’s attention and guid their eye movement is as follows: 1. Movement. 2. The brightest object. 3. The most saturated color. 4. The performers’ eyes. 5. The object with the most visual component contrast.
6. Rhythm
Every rhythm is made up of three subcomponents: alternation, repetition and tempo. Alternation  of sound and silence, of movement and stillness, of light and dark etc. Repetition  of alternation: only sound-silence-sound-silence-sound can produce a rhythm. Tempo  is the rate of alternation and repetition (speed). Long intervals of time create a slow tempo and short intervals create a fast tempo.
Almost any meaning can be associated with rhythm: A faster rhythm may communicate happiness, excitement, or comedic intent. A slower rhythm may suggest calm, sadness, or tragedy. A regular rhythm has a predictable pattern and usually communicates affinity or a lack of intensity. An irregular rhythm usually increases rhythmic contrast and produces greater visual intensity or dynamic.
Creative Task: 1. Form two groups. 2. Group A creates a short dance sequence of great visual intensity (e.g. a climax scene). Group B creates a short dance sequence of small visual intensity (e.g. a resolution scene) 3. Present your material and explain how you have manipulated certain visual components in order to achieve your intensity.

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The Art of Visual Storytelling

  • 1.
  • 2.
  • 3. Which senses do you use most during a dance performance?
  • 4.  
  • 5.  
  • 6.
  • 7.  
  • 8. With special thanks to: space, line, shape, tone, color, movement and rhythm.
  • 9.  
  • 10.  
  • 11. The Principle of Contrast and Affinity
  • 12. The greater the contrast in a visual component, the more the visual intensity or dynamic increases. The greater the affinity in a visual component, the more the visual intensity or dynamic decreases. The Principle of Contrast and Affinity
  • 13. Contrast: Greater Visual Intensity Affinity: Less Visual Intensity
  • 14. Contrast: Greater Visual Intensity Affinity: Less Visual Intensity
  • 15.  
  • 16.  
  • 18. deep space flat space
  • 19. Deep space is more dramatic then flat space.
  • 20. ambiguous space recognizable space
  • 21.  
  • 22. Ambiguous space creates more tension and confusion than recognizable space.
  • 23. open space closed space
  • 24.  
  • 25. Closed space can create a sense of entrapment. Open space can generate extreme emotional and muscular response from audiences.
  • 26.  
  • 28. Any picture can be reduced to simple lines. This is called a linear motif. A picture’s linear motif can be any combination of circular, straight, vertical, horizontal, or diagonal lines. Linear Motif
  • 29. Diagonal lines are the most dynamic/intense lines.
  • 30. Vertical lines are less dynamic/intense.
  • 31. Horizontal lines are the least dynamic/intense.
  • 32. Straight lines are often associated with these characteristics: direct, aggressive, bland, honest, industrial, ordered, strong, unnatural, adult, rigid.
  • 33. Curved lines are often associated with these characteristics: indirect, passive, pertaining to nature, childlike, romantic, soft, organic, safe, flexible.
  • 34. The circle is the most benign of the basic shapes. It has no direction or intrinsic visual dynamic. Circular shapes seem cute and friendly. Basic Shapes Square shapes seem to possess a visual stability and solidity. The triangle is the most dynamic of the three shapes because it contains diagonal lines. It points into a particular direction and has an intrinsic dynamic.
  • 35. Anything on stage (e.g. lights, costumes, performers) can be manipulated through controlling all visual components (e.g. shapes).
  • 36.  
  • 38. Tone refers to the brightness of objects. The brightest area will usually attract a viewer’s attention first.
  • 39. The more tonal contrast the greater visual intensity.
  • 41. Colors often have emotional characteristics associated with them. These can easily lead to stereotypes and hider creative freedom.
  • 42. Audiences can be primed with colors and meanings for each color. Every time the color appears on stage it can create a preset emotional reaction.
  • 43. Colors can be assigned to two different dramatic worlds (or ideas): blues and greens are used to show the abusive world of a trapped housewife (or the idea of imprisonment) whereas reds, yellows and oranges are assigned to her world of adultery (or the idea of freedom).
  • 44. Main characters/groups can be primed with colors: Victims wear red or appear in red light, criminals wear yellow or appear in yellow light etc.
  • 45. A color can be representative for an idea: Red represents conflict.
  • 46. Using similar colors throughout a scene or an entire performance creates affinity and less visual intensity. Using contrasting color schemes will increase the visual intensity.
  • 48. Movement is first: The audience’s attraction will always be drawn to a moving object. Brightness is second: If there is no movement, the viewer’s point of attention will be drawn to the brightest area on stage.
  • 49. Direction: an object/subject can make horizontal (least dynamic), vertical and diagonal (most dynamic) moves. Quality: the movement of an object/subject can be straight (direct, aggressive, unnatural, etc.) or curved (indirect, passive, organic etc.). Scale: a movement can be big (more intense) or small (less intense). Speed: a high rate of speeds is usually more intense and dynamic than a low rate of speed. Four ways to categorize movement
  • 50. The order of visual components that will attract the audience’s attention and guid their eye movement is as follows: 1. Movement. 2. The brightest object. 3. The most saturated color. 4. The performers’ eyes. 5. The object with the most visual component contrast.
  • 52. Every rhythm is made up of three subcomponents: alternation, repetition and tempo. Alternation of sound and silence, of movement and stillness, of light and dark etc. Repetition of alternation: only sound-silence-sound-silence-sound can produce a rhythm. Tempo is the rate of alternation and repetition (speed). Long intervals of time create a slow tempo and short intervals create a fast tempo.
  • 53. Almost any meaning can be associated with rhythm: A faster rhythm may communicate happiness, excitement, or comedic intent. A slower rhythm may suggest calm, sadness, or tragedy. A regular rhythm has a predictable pattern and usually communicates affinity or a lack of intensity. An irregular rhythm usually increases rhythmic contrast and produces greater visual intensity or dynamic.
  • 54. Creative Task: 1. Form two groups. 2. Group A creates a short dance sequence of great visual intensity (e.g. a climax scene). Group B creates a short dance sequence of small visual intensity (e.g. a resolution scene) 3. Present your material and explain how you have manipulated certain visual components in order to achieve your intensity.