A special presentation by Christy Dena for DIYDays: the conference part of the film distribution and discovery festival From Here to Awesome: http://www.DIYDays.com. (BTW: the fonts were not as originally designed -- slideshare reverts fonts it doesn't recognise.)

1. The Who, What, when, Where, why and How of Cross-Media A special presentation by Christy Dena for www.DIYDays.com July 2008

6. What is cross-media?

11. Who is doing it?

13. How long have people been doing it?

15. The Matrix (1999)

17. Twin Peaks (1990)

19. Tron (1982)

25. These are the artworks that were being delivered via the ‘network’

32. 40,000 years ago, all stories (law) were communicated through multiple cultural channels…never one in isolation… … and one core concept, an essence that remained constant…

34. Where is it being done?

36. Australia Fat Cow Motel Jupiter Green PS Trixi

44. Why are people doing it?

52. How do I do it?

62. Six to Start is behind this one…

64. This is the ‘Ari Gold Interview’, by Deep Focus

72. This is a SMS from Hoodlum’s ‘PS Trixi’ for Yahoo!7

74. This is Jeff Knowlton, Naomi Spellman, Brandon Stow and Jeremy Hight’s ‘34 North 118 West ’

75. … and how about Blast Theory’s ‘Can You See Me Now?’

91. 42 Entertainment’s ‘Last Call Poker’ for Activision’s GUN Image from Jane McGonigal’s NEXT presentation

92. … and the phones buried inside the cakes for The Dark Knight…

93. … and the playing cards too…

101. Nick Montfort and Scott Rettberg’s ‘Implementation’

105. Campfire, GMD Studios, McKinney-Silver’s ‘Art of the Heist’

107. Mind Candy’s ‘Perplex City’

109. http://www.gorillaz.com/DirtyHarry/DirtyHarry.html

119. What do I do on these media?

121. replicate

126. www.forgettherules.com ‘ Forget the Rules’ by Global Dilemma, was distributed through TV, mobile & the web simultaneously

129. transform

132. … and Peter Greenaway VJing his ‘Tulse Luper Project’…

134. Lance wielr

135. expand

139. … which means you deliver self-contained episodes over television, comics, webisodes and films, like Joss Whedon did with Firefly/Serenity…

147. Continuing narrative thread: “ the message” Self-contained stories

169. When do I do this?

177. … like Lance Weiler’s ‘cinema ARG’ for Head Trauma…

188. Well, I had fun! I hope you did, and I hope your audiences do too…

189. This presentation at: http://www.slideshare.net/christydena/ My bio site at: http://www.ChristyDena.com/ My podcast (when I get time) is at: http://www.UniverseCreation101.com