An Ant's Eye View of SXSW 2011

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After not being at SXSW the last couple of years, I went back to Austin in 2011 to find the event had exploded in size and breadth in the interim. Here is my Top 10 list of what I took away from it.

Business

An
Ant’s
Eye
View
of
SXSW
2011

A
Top
10
List

Christopher
Carﬁ
(@ccarﬁ)

Senior
Strategist,
Ant’s
Eye
View

ccarﬁ@antseyeview.com

#1:
SXSW
is
starting
to
mirror
the

Internet
itself.

Image:
Christopher
Carﬁ

It’s
overwhelming.

Photo:
Christopher
Carﬁ

SCVNGR
keynote
=
Worldwide

Trending
Topic
on
Twitter.

Image:
Computer-‐troopers.com

Foursquare
=
Google
for
the
real

world.

Image:
Aboutfoursquare.com

We
are
wired
to
love
games.

Photo:
Totalonlinepresence.com

#3:
QR
Codes
are
everywhere.

Photo:
Christopher
Carﬁ

#4:
Trailer
food
rocks.

Photo:
The
Smart
Kitchen
Blog

#6:
Small
is
the
new
big.

Photo:
Christopher
Carﬁ

#9:
Inspiration
can
come
from

unexpected
places.

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